• Wix has confirmed plans to lay off around one in five workers
• Despite job cuts, the company will continue to hire new roles for an AI-first future
• Share prices down following news, also down following disappointing Q1 EPS miss

Wix CEO Avishai Abrahami confirmed in an X post that the company will be laying off around 20% of its workers as a result of an ongoing restructuring initiative set to affect all departments.

Among the reasons cited for the mass layoffs were currency and exchange rate pressures, with many of the company's workers and a large portion of its operating costs housed in Israel, under the Israeli Shekel.

Conversely, a lot of company revenue is Dollar-dominated, which has created a significant gap in currency sustainability.

AI, streamlining and missed earnings

"In the past few quarters the exchange rate between the Shekel and the US dollar has shifted significantly," he said. "This creates a structural pressure on our ability to operate at our current scale."

Additionally, the CEO unsurprisingly blamed artificial intelligence for the shakeup. "We have witnessed the most significant shift in how companies are built since the invention of modern programming languages in the 1970s," the leader stated.

Abrahami explained that companies like Wix must 'rewire' how they operate, leading to major job cuts. But the leader didn't rule out future hires, noting the creation of new roles like Xengineer and Creators already.

He also become one of a growing number of business leaders to cite the need to flatten organizational hierarchy to streamline efficiency. He hopes a leaner will will enable faster decisions to be more agile to shifts in tech capabilities and customer trends.

Though the finer details are under wraps, affected workers are being promised "personally curated separation packages."

Company shares are down around 1.5% following the announcement, and worse still, down around 47.9% this year to date following a major first-quarter earnings miss where adjusted EPS stood at $0.68 compared with Wall Street forecasts of $1.22.

AI website builders promise to turn your ideas into polished websites in minutes. Just describe your vision, and algorithms can generate layouts, write copy, and select images. For many businesses, these tools offer an exciting starting point that would have taken days of planning.

But, AI-generated websites are rarely ready for production without significant human intervention. These tools take away some of the complexity behind building a dependable site, but can also make it harder to spot problems until something breaks. You'll need to review everything from brand consistency to technical performance before launch.

Here’s how to go about it.

AI website builders have limitations, here's why

AI website builders work by analyzing patterns from millions of existing websites and applying those patterns to your input. This creates functional sites quickly, but comes with fundamental constraints. It works great for quick concepts, but falls short for lasting business websites.

The technology struggles with context and nuance. AI relies on probabilities and training data, often producing repetitive phrases that feel monotonous. What looks professional at first glance usually lacks human levels of strategic thinking, brand personality, and technical polish.

When you generate an AI website, expect issues with:

• Generic copy and tone
• Brand inconsistency and mismatched visuals
• Poor SEO fundamentals
• Accessibility problems
• Broken forms and navigation
• Slow performance and unoptimized media

Manual editing isn't optional for professional results. You need experienced oversight to transform AI's first draft into a website that serves your business objectives and creates trust with visitors.

How to edit AI-generated websites

Once your AI builder generates a site, the real work begins. We're going to walk you through a systematic review process that catches common problems before they reach customers. This approach ensures your site meets professional standards without exposing your business to risks.

The editing process requires moving through different aspects one at a time. Let's break down the five critical areas needing your attention.

1. Review and rewrite the content

Use AI-generated text as a starting point, never a finished product. Read through every page carefully. AI often produces copy that sounds plausible but lacks substance, specificity, or accuracy.

Add industry-specific details that showcase your expertise. Replace vague statements with concrete examples and specific outcomes you deliver. The content should answer user questions and follow Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) to perform well in search.

2. Check brand consistency across all pages

Accepting default design elements creates a disconnection from your established brand. Go through every page and verify that colors, fonts, logos, and imagery align with your brand guidelines. AI builders often default to generic choices that don't reflect your business identity.

Pay special attention to how your business is described. Make sure your unique value proposition comes through clearly on the homepage and key landing pages. AI generates designs based on your input, but the quality needs improving through manual refinement that reflects what makes your brand different.

3. Optimize technical SEO elements

Common issues include generic page titles with no keywords, missing meta descriptions, and poor heading structures where H1-H6 tags are misused. Write unique meta titles (50-60 characters) and descriptions (150-160 characters) for each important page, including keywords naturally.

Check that your heading hierarchy makes sense semantically, not just visually. Verify that image alt text is descriptive and helpful for both accessibility and search engines, rather than generic or missing entirely.

4. Test functionality and user experience

Click every button, submit every form, and navigate through every path a customer might take. AI-generated sites can have broken links, forms that don't send anywhere, or navigation that doesn't make logical sense. Verify that form submissions connect properly with your business systems.

Test your site on actual mobile devices, not just in desktop preview mode. Make sure touch targets are large enough, text is readable, and interactive elements work properly on phones and tablets.

5. Improve site performance and loading speed

AI website building often includes elements that slow loading times. Run your site through performance testing tools and identify what's causing slowdowns. Most AI builders generate sites with oversized images that need compression.

Remove unnecessary scripts that don't serve your business goals. Configure browser caching properly and ensure your hosting can handle expected traffic without degradation.

AI website builders can speed up your workflow, but they require oversight

Most AI tools can generate something that looks like a website, but what separates useful tools from frustrating ones is whether they help you move forward after the first draft. AI excels at speed and creating starting points, but cannot replace strategic thinking and quality assurance for complex projects.

AI-generated websites often contain subtle errors that expose security vulnerabilities or create problems that make your business look unprofessional. Manual reviews by people who understand web development remain essential for anything beyond simple sites.

Use AI to accelerate your timeline, to build out the main structure of your website, and act as a solid starting point, but edit thoroughly before going live.

"AI is killing our traffic. What should we do?"

A question asked in most marketing meetings across the globe in recent months.

The future of website traffic may feel bleak, but a recent study by one of the best website builders, Duda, reveals a blueprint for survival: five website must-haves that could increase human traffic by 320% and boost conversions 2.7x.

According to the study, websites that are optimized for AI-crawlers recieve 320% more human traffic than those that aren't. It converts too, with 270% more form submissions, and 250% more click-to-call events.

The study covered more than 850,000 websites with 69M AI crawler visits, revealing 5 common themes amongst websites successfully driving human traffic from AI sources:

• Active blogs
• Local schema
• GBP synchronization
• Dynamic pages
• Greater number of pages

With all the doom and gloom around website traffic at the moment, I was intrigued by these findings. So, I caught up with Oded Ouaknine, CRO at Duda, to get the inside scoop on why we are seeing these trends and how businesses can position themselves to benefit from them.

Many people believe that AI is reducing website traffic. Your study found that AI-crawled sites received 320% more human traffic. Why do you think this disconnect is happening? 

There’s not a complete disconnect. AI is reducing the amount of traffic websites are receiving overall.

While we see in our data that AI-crawled websites receive 320% more human traffic than those with less AI visibility, another way to read that would be that websites that aren’t visible to AI receive 320% less than those that are.

So while traffic is being impacted overall, we’re seeing that websites that appear in AI are navigating this transformation much better.

How does this traffic compare to that which was previously driven by search engines? Is it converting, or is it ‘low-intent’ window shopping?

One unique thing about AI search is that it seems to eliminate a lot of the “window shopping” aspect of organic traffic. Visitors are coming into the website far more informed than ever before.

In our data, analyzing over 850,000 sites, AI-crawled websites earned 2.7X more form submissions and 2.5X more click-to-call events. We see this in third-party research, too. A study by Microsoft Clarity saw similar numbers to ours, that AI traffic converts at 3X the rate of normal traffic.

The report notes a shift from local SEO (Search Engine Optimization) to local AEO (Answer Engine Optimization) as primary traffic sources for small businesses. What do you think is the driving force behind this shift? Is it a change in how Google works, or a change in how humans are asking questions?

It’s undoubtedly a change in how Google works. A study by Whitespark found that 68% of local searches now contain AI Overviews.

Local search, in particular, is a vitally important lead acquisition channel for SMBs, and we know that when an AI Overview appears in a search result, clicks drop significantly. These businesses must adapt so that they can continue appearing in front of their customers.

Do your findings highlight AI as becoming a gatekeeper to small businesses? If AI doesn’t like your site’s structure, does it hide you from potential customers? 

Absolutely. AI isn’t an endless list of links like traditional search; it’s a much narrower list of recommendations.

If I were to ask ChatGPT to help me find mechanics that specialize in hybrid vehicles in the Boulder, Colorado area, for example, businesses that offer these services but don’t specifically mention them on their website have no chance of appearing. No matter how many times you ask ChatGPT for more options.

SMBs need to ask themselves what questions their customers are asking, and make sure those answers exist on their websites if they want to be found.

Out of the five ‘must-haves’ you identify for local AEO, which do you consider the most important? How can businesses practically roll this out?

While I think all of the optimizations are worth implementing, expanding the number of website pages may be the most important.

Transforming your website into a deep well of knowledge for AI systems is the only way to appear as an answer for those more specific questions. However, this may come across as the most overwhelming recommendation, too. Thankfully, many modern website builders offer the ability to create website pages in bulk.

What the SMB needs to do is reflect on their customers and on the conversations they have with those customers. Questions like “What questions are we constantly being asked over the phone, or at the counter?” and “What are we known for in the community?” Then, compile the answers to those questions and leverage one of those bulk page generation tools to ensure the content appears online in a discoverable and structured way.

How can agencies be evolving services to better meet small business needs in 2026 and beyond? 

Agencies should prioritize developing a more consultative relationship with their clients.

An underlying story in this AEO study is that the impacts of AI, like AI search, are trickling down to SMBs. However, SMBs may not be reaping the benefits. Research we recently conducted with Siinda shows that SMBs feel comfortable using AI, but that this comfort is currently limited to only shallow tasks.

The most successful agencies will be those that can meet their clients where they are today, then educate and guide them toward what's next. Agencies may incorporate their clients deeper into the process by granting them access to the AI tools they already feel capable of using, such as blog and content generation. These agencies can then leverage AI themselves to streamline more complex routines by implementing new agentic workflows.

When I’m not writing about the latest tech innovations in the B2B space, I like to put on special clothing that resembles pajamas and attempt to throw other people around a padded room.

As odd as that sounds, Brazilian Jiu-Jitsu (BJJ) has exploded in popularity in recent years. So much so that after 15 years of training, I have been able to start my own BJJ gym in a small town with just 10,000 residents, many of whom are at retirement age.

Most people told me this wouldn’t work. But after two years, we have built an incredible community and a growing student base.

I’ve achieved this entirely as a ‘side hustle’ by using Wix’s all-in-one business platform. It’s helped me automate essential communications, seamlessly manage my bookings, set up a no-fuss online store, and speed up money management tasks. However, some of its AI tools have lacked the personal touch required for a local business.

Below, I outline my challenges, successes, and failures when using Wix over the past two years.

Why I picked Wix

Before I launched Borderlands Grappling, I had already used Wix to build and host several websites for small projects and personal branding. However, I have since moved my main personal website to Hostinger.

As I run this business entirely in my spare time, Wix was a natural choice. Firstly, it was affordable, with plans starting at $17/mo. I self-funded the business and launched it on a shoestring budget. Once essentials like gym mats, insurance, and training were paid for, I didn’t want to spend a fortune on software before I had any evidence that it could be a success.

Wix neatly packaged almost every tool I needed into one platform. Not only did this save me money on multiple subscriptions, but it also made things more efficient – crucial for a time-poor business owner.

What I've used

Website builder and editor

Honestly, Wix’s array of website builders and editors is a little confusing. You can build using the Wix AI website builder if you want a super rapid result, or you can use Wix Harmony for more control. Alternatively, you can use Wix Studio if you are a website-building professional.

Not all of these options were available when I built my site, which simplified things. I picked a template and then used the Wix Editor to make it my own. If I wanted to follow the same process today, I would have to take the Wix Harmony option.

Frustratingly, if you want to use the tools offered by Wix Studio, you need to build the site in Wix Studio. This means that if I wanted more control now, I’d have to build my site from the ground up – no thanks.

That being said, as this is a side hustle, I need to balance quality with convenience, and using Studio would likely complicate things. The Wix Editor is super easy to use, and I haven’t run into any real problems while populating my website.

Money management

Running my business as a side hustle means I don’t want to spend ages dealing with the logistics of money. Getting set up for taking payments and managing money on Wix can take a little time, but once it’s done, it mostly runs on its own.

Throughout the day, I get notifications of people making bookings, making payments, and automatic transfers to my bank account.

Wix’s pay links have also been super helpful for keeping ad hoc payments within the same ecosystem as all other payments. They typically take less than 20 seconds to create, and I’ve had feedback from customers on how easy it is to pay via the links.

Booking system

Wix’s booking system was a huge pull for me. With limited time, I didn’t want to be manually dealing with bookings and payments, and with a limited budget, I couldn’t really afford the fancy booking systems that some other gyms use.

We have limited space in the gym, so I need to limit classes to keep them safe. Wix’s booking system made it simple to set class limits, which cut off students’ ability to book once it’s full.

As we’ve grown, we’ve taken on additional instructors and operate across different locations. Dealing with this has been super easy on Wix, with each of my instructors getting notifications about only their classes.

It’s hard to say much more about the booking system, other than that, for what I use it for, it just works.

AI marketing assistant

In mid-2025, Wix launched its Wix marketing assistant. Being time poor, it made sense to explore this feature for my business, and I saw mixed results.

The AI Marketing Assistant offers support across SEO, paid ads, social media, and email marketing.

Apart from paid ads (I don’t run them), I turned them all on to start. Right now, only the SEO assistant is still running. I find this assistant helpful for its SEO suggestions that target my blog posts and pages. Given the nature of my business, local SEO and AEO (Answer Engine Optimization) are super important.

I found the AI-generated blog posts, email marketing campaigns, and social media content far too generic for my business, especially the images. We are local and keep things super personal. Most of the content we post is about what's happened/happening/going to happen at the club, but the content the AI produced just didn’t hit the mark.

I expect this type of content may be better suited to businesses that target national or global audiences. Even then, it would need a high degree of human oversight to make it fit for purpose.

Email marketing

Email marketing has become an essential part of engaging with my current and potential future students. I’ve been using Wix’s email marketing platform to send regular updates on what’s happening at the club, offers we are running, and a monthly newsletter.

Everyone who subscribes via the website is added to my contacts, making managing lists easy. The email editor is basic compared to more advanced platforms like MailChimp, but it offers everything you need to send regular, attractive emails. Templates and themes make it much quicker to send consistently branded and formatted emails.

For a side hustle, it meets all my needs; for anything more advanced, you’d need to look elsewhere.

Analytics

Wix offers all the analytics you expect from a website platform, with some helpful additions like ‘user queries’ on AI.

You can dive deep into the analytics, but you can also build a customized snapshot for your homepage.

Watching bookings and traffic happen in real time can be addictive, although not especially helpful. However, you can also watch visitors as they journey through your site, which, although it feels a little creepy, can give you helpful insight into how people use your site and where bottlenecks might be.

Automations

Although I didn’t originally pick Wix for its automations, it has been a massive time saver for me.

Each time someone books a class, there is important safety information they need to read and forms they need to fill out. Automating an email for when someone made their first booking was as easy as selecting the trigger, then designing the email and hitting ‘publish’.

As I use Wix Forms, I also get a handy notification once a form is completed. However, it would be easier to ensure no one falls through the gaps if Wix let you see a list of your contacts with a note on which ones had completed which form.

I’ve also been able to use automations for marketing purposes, such as requesting reviews after a certain number of sessions, helping me grow without extra legwork.

Over the last couple of years, I have had a couple of occasions where the automations randomly broke, leading to some confusion and time fixing them, but overall, they have saved me much more time than they have taken from me.

Dropshipping

Community and brand are a big part of Borderlands Grappling, and our members proudly wear our merch. But with limited space and funds, I didn’t want to hold piles of hoodies and t-shirts in various sizes. This is where Wix’s integration with dropshipping provider Printful came in helpful.

By connecting my Wix store with Printful, I could design and sell merchandise without ever having to hold stock. People simply order from our online store, and Printful fulfils it on my behalf.

It works perfectly for my needs, but profits are low. With convenience comes high costs, which means adding anything more than a tiny percentage of profit to each item is impractical.

For me, dropshipping lets me build community and get our brand out in the local area.

Would I recommend Wix for side hustlers?

There are endless options when it comes to launching a business website. Code from scratch, pick from one of the best website builders, use a CMS, select a hosting provider – the list goes on.

Which approach is right for you depends on your situation. Wix isn’t the cheapest option, but it is affordable. It keeps things simple with everything in one place, but this can also limit flexibility in some areas.

Some businesses will outgrow Wix, needing more advanced features and tools. But Wix is a great place to start, especially for those who run side hustles.

Choosing the right website template isn't about finding the perfect design. It's about finding the right starting point. With millions of websites competing for attention online, you need a foundation that reflects your brand while giving you room to make it truly yours. The question isn't whether templates still work, but rather how to pick one that won't force you to rebuild everything from scratch when you need to align it with your brand identity.

This guide shows you exactly what to look for when selecting a template. We'll walk you through which elements are easiest to customize, where you should focus your attention, and what alternatives exist if templates aren't the right fit for your project.

Are templates still a good idea in 2026?

Template-based websites now face stiffer competition than ever before. Every day, thousands of new sites launch with sophisticated designs, AI-generated layouts, and custom experiences that make generic templates look outdated. With design trends in 2026 emphasizing glassmorphism, motion narratives, and immersive 3D environments, you might wonder if starting with a pre-made template will make your site look bland and forgettable.

The reality is more nuanced than that. Templates today serve as starting points rather than finished products. Platforms like Wix and Squarespace offer feature-rich editors that let you customize virtually every element — layout, imagery, fonts, colors, spacing, animations, and interactive components. Wix provides over 2,700 templates with pixel-level control through its Studio tools, while Squarespace's Fluid Engine delivers grid-based flexibility within its 195 professionally designed templates.

Using templates as-is is no longer viable for serious online businesses. However, they remain valuable frameworks that save you from building page structures, navigation systems, and responsive breakpoints from scratch. The key is selecting a template that requires minimal structural changes to match your brand identity, then customizing it thoroughly to make it distinctly yours.

How to pick a template that aligns with your brand identity?

Not all template elements are created equal when it comes to customization. Some aspects are remarkably easy to change, while others require significant technical work or complete rebuilding. Your goal is to find a template where the hardest-to-change elements already match your brand, minimizing the structural work needed.

Focus on templates where the underlying structure, page hierarchy, and layout complexity align with your needs. Changing colors, fonts, and images is straightforward on modern platforms. Repositioning entire sections, altering navigation patterns, or modifying content flow takes considerably more effort. When evaluating templates, prioritize these factors:

• Layout complexity: Choose templates with section arrangements that match your content hierarchy. Simplifying a complex template is easier than adding structure to a minimal one.
• Navigation structure: Verify that the menu organization and page depth align with your site architecture before committing.
• Content blocks: Look for templates with content sections (hero, features, testimonials, galleries) that mirror what you need.
• Responsive behavior: Check how the template adapts across devices, as restructuring mobile layouts requires advanced customization.
• Interactive elements: Evaluate whether animations, transitions, and interactive components match your brand's personality.
• Integration requirements: Ensure the template supports essential features like ecommerce, booking systems, or membership areas if needed.

What if I don't want to use a template for my website?

Several alternatives exist between using templates and coding everything from scratch. AI website builders have become sophisticated enough to serve as legitimate starting points, with platforms like Wix Harmony and Squarespace Blueprint creating custom designs based on conversational inputs. Wix Harmony, launched in January 2026, combines natural language prompting with traditional drag-and-drop editing, letting you describe what you want and then refine the AI-generated result.

Visual editors offer another approach if you prefer building from blank canvases. Platforms like WordPress with Elementor let you drag and drop pre-made components—headers, galleries, forms, testimonials—without touching code. Elementor's template library contains hundreds of blocks you can assemble into custom layouts, giving you more control than starting from complete page templates while still providing structured components to work with.

Advanced vibe coding platforms represent the newest option for those comfortable with technical concepts but unwilling to code manually. Tools like Hostinger Horizons, Lovable, and Bolt let you generate functional websites through text prompts, then iterate through conversation. These platforms output real code you can export and host anywhere, avoiding vendor lock-in while eliminating the need to write HTML, CSS, or JavaScript yourself. They're particularly useful for prototyping or building simple web applications that extend beyond traditional website capabilities.

AI website builders are everywhere. They promise professional results in minutes, but most outputs look generic, templated, and unmistakably ‘AI-generated.’ It’s enough to make you doubt if these tools are even worth it, but it’s not always the platform that’s at fault.

If you’re stuck trying to figure out how to get high-end design outputs from your AI website generator, it might be because of generic instructions that don’t offer enough insight into what you’re looking for.

You need to feed your AI website builder with rich context and specific direction. This guide shows you exactly how to find premium design inspiration, translate it into effective prompts, and access resources that elevate your websites from amateur to agency-quality with AI.

Where to look for high-end web design inspiration?

Before you write a single prompt, you need to train your eye on what exceptional design actually looks like. Professional designers don't create in a vacuum; they study award-winning work and industry trends constantly.

Awwwards showcases the web's most innovative designs, with jury-selected winners judged by industry experts. Unlike platforms like Dribbble or Behance that showcase UI snippets and conceptual work, Awwwards focuses almost exclusively on complete, live, and functional websites with detailed technical breakdowns and performance considerations. When you're studying sites for AI prompts, pay attention to layout hierarchy, spacing, typography choices, and how elements flow together.

Dribbble and Behance offer thousands of design shots from creative professionals worldwide. These platforms are great at showcasing individual design elements — color palettes, button styles, navigation patterns, and micro-interactions. You can filter by categories like "Web Design" or "UI/UX" to zero in on relevant examples. While these won't give you complete website blueprints, they're invaluable for understanding component-level details that make designs feel polished.

For landing page-specific inspiration, Lapa.Ninja curates over 7,300 landing page designs with full website screenshots and video recordings, updated daily from some of the best designs on the web. The platform organizes examples by industry and includes filtering tools that let you quickly find designs matching your project type. This is very useful when prompting AI builders, since you can reference specific layout patterns and content structures.

Taking your design knowledge further, platforms like Flux Academy and Designlab offer structured courses that teach timeless design principles, visual hierarchy, and responsive design. They teach you about web design challenges and fundamentals like blank canvas syndrome, visual style development, and design trends. Understanding these principles helps you craft prompts that request specific design solutions rather than vague aesthetic preferences.

How to prompt AI website generators for high-end designs?

AI website builders work by converting your natural language descriptions into visual layouts and code. The quality gap between basic and premium outputs comes down to how much context and specificity you provide.

According to IBM research on prompt engineering, the quality of your input directly determines the quality of AI output, with specific prompts reducing iteration cycles by 40-60%. This means detailed, well-structured prompts save you time and produce better results from the first generation.

The most effective prompts include five key elements: purpose, target users, required features, visual design preferences, and any data or integration needs. Instead of "create a professional website for my business," try: "Build a SaaS landing page for project management software targeting remote teams. Include hero section with product demo video, three-column feature breakdown, testimonials carousel, pricing table with monthly/annual toggle, and newsletter signup. Use clean, modern design with plenty of white space, sans-serif typography, and a blue/white color scheme inspired by Basecamp."

Most people will open an AI website builder and type in a prompt like "make me a good-looking website," which results in your website looking like every other AI-generated site. To combat this, you need to build your site piece by piece and give it as much context as you can. Never use a one-shot prompt for a tool to create a full landing page or website from scratch.

Your choice of AI website builder also matters. Tools like Framer generate sites that look like a designer built them with AI that understands visual hierarchy, spacing, and modern aesthetics in a way that other builders don't match. Meanwhile, platforms like Wix and Squarespace are better suited for people who are new to AI website design. Test different platforms to see which responds best to your prompting style.

Don't expect perfection on the first try. The most successful AI builders work iteratively rather than trying to specify everything upfront, beginning with the essential purpose and 2-3 must-have features to get the foundation right first. Once you have a solid base, refine through follow-up prompts that adjust spacing, swap color schemes, or reorganize sections.

Resources for high-end AI design prompts

Several specialized tools and libraries can accelerate your prompt crafting and help you achieve professional results faster.

Prompt libraries offer pre-written templates you can customize for your needs. God of Prompt provides over 30,000 AI prompts for ChatGPT, Gemini, Midjourney, and Claude across categories, including marketing, business, and copywriting. While not exclusively focused on web design, these libraries teach effective prompt structure and phrasing that translates to better website builder results.

For visual AI prompts specifically, PromptHero specializes in image generation prompts for Midjourney, Stable Diffusion, and DALL-E. The platform is fantastic for visual inspiration, allowing you to browse stunning AI-generated images and see exactly what prompts created them, which is incredibly valuable for understanding how to structure image prompts. You can adapt these techniques when requesting specific visual elements in your website designs.

Figma's AI tools and design resources help you understand professional design workflows. The platform includes AI image editing features built for designers, marketers, and product teams who want to experiment and iterate faster, with tools to generate images from text prompts, apply smart fills to frames, or remove and replace background elements. Studying how professional designers use these tools informs better prompting strategies.

When browsing these resources, focus on prompts that specify concrete details over vague requests. Good prompts use descriptive language about layout ("three-column grid with prominent hero section"), typography ("bold sans-serif headings with regular body text"), colors (specific hex codes or brand references), and spacing ("generous whitespace between sections"). Save examples that work well and build your own prompt library over time.

The combination of studying high-end design inspiration, crafting detailed iterative prompts, and leveraging specialized resources transforms AI website builders from template generators into powerful design tools. You won't replicate the custom strategic guidance a five-figure agency provides, but you'll produce websites that look professional, polished, and distinctly better than the generic AI masses.

You've picked a website template, but now it looks like a hundred other sites. That's the problem with templates. They're convenient, but they feel generic right out of the box.

You want something that represents your brand. Not a cookie-cutter design that screams "I used template #47." The good news? Templates are starting points, not final destinations. With the right approach, you can transform any template into a custom-looking site. We'll show you exactly how.

Should you use a template for your new website?

Templates are excellent for most businesses, especially when time or budget is tight. They give you a professional foundation without the $15,000 price tag of custom development. That's a significant advantage for startups and small businesses.

You can absolutely start with a template and create something unique. But here's the catch: customization freedom varies dramatically between platforms.

WordPress.org themes come with predetermined options that limit what you can change. Unless you’re prepared to modify the code manually, some things just aren’t possible with the visual editor. Moreover, some settings also won't carry over if you switch themes later.

Squarespace works differently. With Version 7.1, you get full customization freedom through the built-in editor and Fluid Engine. All templates are mobile-responsive and SEO-ready right out of the box. You can customize colors, fonts, and layouts on any template without restrictions.

Wix offers similar flexibility through its Site Design panel, though you'll need to create a new site if you want to switch templates completely. In 2026, most platforms have realized that rigid templates don't cut it anymore. The best builders give you flexibility while maintaining a solid starting structure.

Beyond templates, you have other options. AI website generators can create designs from scratch based on your inputs. Tools like Squarespace's Blueprint AI Builder let you build your own template with full customization. Or you can design from scratch using built-in components, though this demands more time and technical skill.

How to customize a website template: 5 tips

Let's dig into the specific ways you can make a template your own. These strategies work across most modern website builders, though the exact tools vary by platform.

The key? Approach customization strategically rather than randomly tweaking things. Think about your brand identity, your audience, and what makes your business different. Then customize with purpose.

1. Customize your color palette and typography

Your color scheme and fonts signal whether a site feels generic or custom. Don't settle for the defaults that shipped with your template.

Start by defining your brand colors if you haven't already. Pick 2-3 primary colors and 1-2 accent colors that work together. Most platforms offer centralized styling panels where you can apply these across your entire site.

In Squarespace 7.1, you can customize fonts, colors, spacing, and more through the Site Styles panel. Wix works similarly with a Site Design panel to change your entire site's color and text theme in one place. The goal is consistency, not variety.

When selecting fonts, pair a distinctive heading font with a readable body font. Limit yourself to 2-3 font families maximum. More than that creates visual chaos instead of a cohesive brand experience.

2. Restructure layouts and page organization

The default layout might not match how you want to present content. Modern builders let you rearrange sections, adjust spacing, and create custom page structures.

Squarespace's Fluid Engine gives you full creative control. You can drag sections around, change column structures, and completely reimagine your homepage without losing existing content. Don't feel constrained by how the template looked in the demo.

Wix offers similar flexibility through its section copying feature. Select Paste & Apply Site Theme when moving content, and your sections automatically match the new template's fonts and colors. This saves hours of manual reformatting. Webflow templates are perhaps some of the most customizable, with Global Styling options for sweeping aesthetic changes and Webflow Designer for granular alterations.

Experiment with different arrangements to find what works for your content. Your services might work better as a grid instead of a list. Your testimonials could shine in a carousel rather than stacked blocks.

3. Add and customize components for your needs

Templates include standard components, but you'll need to add, remove, or modify elements to match your specific requirements. Look for opportunities to personalize beyond the basics.

Each platform provides different components you can add — contact forms, testimonial sections, image galleries, and pricing tables. Wix's Electronics Store template includes strong options for building attractive CTAs. Squarespace offers 100 templates across 19 categories, each with customizable components from color palettes to page layouts.

Consider what your visitors actually need to see. Remove irrelevant sections rather than keeping them because they came with the template. If you don't offer consultations, why keep that booking widget?

Add custom elements that showcase your unique value. This might include case study layouts, service comparison charts, or specialized portfolio grids. Make each component earn its place on your site.

4. Integrate your brand identity throughout

Generic templates lack personality because they don't reflect any particular brand. Your job? Inject your brand's visual identity and voice into every corner of the site.

This goes beyond just slapping your logo in the header. Think about imagery style: do you use photography or illustrations? What mood should your visuals convey? Consistency across all visual elements creates that custom feel people notice.

Replace every stock photo with branded imagery. Ensure your copy reflects your unique voice, not generic placeholder text. Even small details matter. Icon styles, button shapes, and background patterns all contribute to brand recognition.

5. Test and refine across all devices

A template might look perfect on your desktop but terrible on mobile. Customization isn't complete until you've verified the experience across different screen sizes.

50% of website traffic comes from mobile devices. That makes responsive design essential, not optional. Don't assume your changes automatically look good everywhere.

Most platforms offer preview modes for tablets and phones. Use them. Check that text remains readable, images scale properly, and navigation works smoothly on smaller screens.

Make device-specific adjustments when needed. Mobile might require tighter spacing, larger tap targets, or simplified navigation. Desktop can support more complex layouts and hover effects that won't work on touch screens.

Your website doesn't have to be generic

Templates get a bad reputation for creating cookie-cutter websites. But that's only true if you treat them as finished products. The difference between a template-looking site and a custom one comes down to how much effort you invest in thoughtful customization.

Focus on what matters most: colors that reflect your brand, layouts that guide visitors naturally, and content that speaks in your voice. Modern website builders offer lots of customization freedom, so there's really no excuse for a generic-looking site. Put in the work, and your template-based design can stand alongside sites that sometimes cost five figures to build.

• Matt Mullenweg welcomes the competition, innovation and open-source nature of EmDash
• He sees it as an opportunity for Cloudflare to plug its own services
• Mullenweg says it's great, but it's not a 'spiritual successor'

Automattic and WordPress.com CEO Matt Mullenweg has weighed in on Cloudflare's launch of EmDash, rejecting the company's claim that the new project is WordPress's spiritual successor.

In a blog post, Mullenweg explains why EmDash isn't the website builder's spiritual successor, why EmDash hasn't solved the plug-in problem it criticized WordPress for, and how security issues can be fixed in the future.

"It’s all built on open source and web standards," he asserts. "You can run it anywhere; there’s no lock-in."

Mullenweg rejects EmDash claims

Mullenweg explained WordPress can run anywhere, from a Raspberry Pi or a smartphone to a cheap server or across multiple hyperscaler data centers – it's all the same code. On the flip side, he sees EmDash as an opportunity to sell Cloudflare services.

Mullenweg uses the post to praise Cloudflare, noting the company's status as a "top engineering organization" that's pro-open-source.

All in all, he doesn't have a bad word to say about EmDash or Cloudflare in principle, however for interoperability and avoiding vendor lock-in, he notes that EmDash only runs optimally on Cloudflare.

As for the plug-in issue, Mullenweg explained that their unrestricted power is a feature, not a flaw, but artificial intelligence could significantly improve their security within the next 18 months.

"I actually think the product is very solid, there’s some excellent engineering, migration tools, it’s very fast, and the Astro integration is nice," he concludes.

So while EmDash isn't the spiritual successor to WordPress in Mullenweg's eyes, he welcomes the competition and supports that it's open-source. However, if there is to be a spiritual successor, it would be "even more open."

• Cloudflare has launched its very own CMS – EmDash
• EmDash plugins are secure by design, WordPress has a queue of 800 to test
• WordPress users can easily migrate to the "AI native CMS" that is EmDash

Cloudflare has lifted the wraps off EmDash, a new open source CMS that it deems to be the "spiritual successor" to WordPress.

The company explained an overwhelming majority (96%) of WordPress vulnerabilities come from plugins, which have full access to the database and filesystem, and run in the same environment as the core code without any isolation.

To tackle this, Cloudflare is putting each EmDash plugin in an isolated sandbox, called Dynamic Workers, with plugins having to declare exactly which permission it needs upfront.

Cloudflare says EmDash is more secure than WordPress

In its announcement, Cloudflare criticized the fact that existing WordPress plugins must be trusted, and that their availability on centralized plugin marketplaces serves to give them a good reputation. WordPress.org currently manually reviews and approves every plugin for the platform, and there's a queue of around 800 plugins right now that need to be verified.

Instead of this trust, EmDash plugins must be secure by design. And because developers can ship plugins with any license running independently of EmDash that run in secure sandboxes, Cloudflare is able to do away with the marketplace lock-in it criticizes.

Better still, EmDash is built to the scale-to-zero principle, meaning that it only bills for CPU time when it's actually operating – "it scales back down to zero if there are no requests," the company wrote.

"We’ve bet on this architecture at Cloudflare in part because we believe in having low cost and free tiers, and that everyone should be able to build websites that scale," Senior Product Manager Matt Taylor and Senior Principal Systems Engineer Matt Kane added.

For the front end, EmDash is powered by Astro which allows users to build themes of pages, layouts, components, styles and and more.

Finally, Cloudflare describes EmDash as an "AI native CMS" that includes Agent Skills, CLI and a built-in MCP server.

Users wishing to migrate from WordPress can either import their WXR file or do so by, funnily enough, installing a plugin (EmDash Exporter).

• Wix launches ChatGPT integration for website creation
• Users can build and manage sites via natural language
• New app offers enterprise-grade features by default

Top website builder Wix has announced a new integration with ChatGPT that will allow users to create a site with just a few prompts.

The launch will see users able to build a professional-grade Wix Harmony website directly within the ChatGPT interface, using the ChatGPT prompt “@Wix” to begin.

Built using OpenAI’s Apps SDK and powered by Wix’s Model Context Protocol (MCP), the service can be started with text or voice, giving builders a whole new way to kick-start their development.

How to create a website with Wix

After creating the website, users can add relevant business capabilities, analyze the performance, or implement changes, all through natural language - and users who are already using Wix can now connect the new app and manage their assets through ChatGPT.

“By adding another powerful entry point to Wix Harmony, we’re making it even easier for anyone to start, run and grow their online presence in the environments they already use every day,” said Shahar Talmi, GM of Developer Platform at Wix.

The company stressed that every app created this way runs on Wix’s enterprise-grade infrastructure, and comes with ecommerce, scheduling, payments, SEO, and other capabilities, by default.

The Wix app is now available to ChatGPT users in markets where the app directory is supported.

SiteGround and Bluehost both have a strong reputation as two of the best web hosting providers, but most people use them for shared hosting. How do they compare if you need to upgrade your business website to VPS hosting? To find out, we judged them on hardware, price, features, ease of use, management options, and measured performance using benchmarking tools.

We found that Bluehost’s managed VPS offers a good progression from shared hosting. SiteGround's offerings are more powerful but do come with a steeper price tag.

Plans & pricing

Bluehost offers managed and unmanaged VPS plans while SiteGround offers 'managed cloud hosting' which is essentially VPS plans. For this comparison we've just looked at Bluehost's managed plans.

These plans – Standard NVMe 4, Enhanced NVMe 8, and Ultimate NVMe 16 – are available on a 36-month term, with 35-36% discounts depending on the plan. A standard monthly rolling plan (e.g., $59.99/mo for Standard NVMe 4, compared with $34.99/mo over 36 months) is also available, as are 12- and 24 month deals, each with discounts.

SiteGround has four similar plans – Jump Start, Business, Business Plus, and Super Power – are available. Jump Start is $100/mo, while Super Power is $400/mo. As with Bluehost, discounts are available with 3-month, 6-month, and 12-month plans, 5% on the 3 month plan and 10% on the longer options.

Both hosts offer a 30-day money back offer, should you decide to host your website elsewhere. Note that plans renew at the end of chosen terms without the discount applied.

Infrastructure

Bluehost’s VPS plan runs on hardware equipped with an AMD EPYC-Genoa CPUs. There are datacentres around the world

Meanwhile, SiteGround’s hosting is based on Google Cloud servers (we used an Australian data center), with our benchmarking unable to definitively confirm any further details about the CPU, RAM, or storage.

Features

SiteGround

With SiteGround’s cloud-based VPS hosting you get dedicated resources, a dedicated IP and daily backups, along with free SSL, email, and CDN, as well as automated scaling for traffic spikes. Unlimited websites are accommodated too. Support for developers and clients is provided with dedicated accounts, staging and Git support, WP-CLI and SSH.

In addition, a quick start for your online business can be achieved using the SiteGround Website Builder, which we found to be excellent.

Bluehost

Managed VPS plans from Bluehost come with a free SSL certificate, SSH and SFTP access, and support for unlimited applications. Optimized caching should ensure sites load efficiently, and backups and staging environments are also included. Along with 24/7 support (see below), 24/7 real-time monitoring and SiteLock security are included, to ensure your website is not hijacked, subverted, or otherwise hacked.

Bluehost also has website building options, but relies on Sitejet. This is not a bad choice, but it is inferior to SiteGround Website Builder. Both hosts offer AI-guided template selection and theming via WordPress.

Support

Both hosts offer 24/7 support, aiming to resolve technical issues. However, as these are managed VPS solutions, Bluehost and SiteGround offer different approaches.

Bluehost provides support via AI chat bot (“BLU”), live chat, and a telephone chat team. In our experience, the AI chat bot seemed to be trained on outdated material – for example, it was unable to assist with accurate steps for setting up a website. Further interactions with a human agent were hampered with cookie cutter responses that failed to resolve a specific database-related query. That aside, Bluehost has a searchable knowledgebase and operates a free WordPress course.

SiteGround operates credits-based support model. These need to be purchased in advance of requiring support, or can be retained on a subscription basis. This has a couple of shortcomings. First, it adds considerable cost to an already expensive plan (Bluehost plans include support). Second, (perhaps most crucially), you cannot initiate contact for a specific problem without paying first. If your budget stretches to a subscription for Expert Care credits, it is worth considering if you’re already edging towards SiteGround.

Performance comparison

To get an idea of how these hosts handle a typical WordPress-powered store, we set one up with WooCommerce. This was then tested with WordPress Benchmark, a plugin for the CMS that rates CPU and RAM, network speed, and object cache, before offering an overall score.

We also used the YABS benchmarking script to assess the the server infrastructure and environment, confirming it matches the advertised specification and offers adequate bandwidth.

Verdict

SiteGround and Bluehost managed VPS hosting plans are closely matched in terms of features, but there is a clear gap between them in terms of pricing and performance. Even when comparing both hosts over a 12 month plan with a discount, Bluehost is around 30% less than SiteGround, and that’s before considering the option of support credits. Everything is bundled with Bluehost’s managed VPS – the same is not true of SiteGround.

That said, the implementation of the SiteGround Website Builder is impressive, delivering a straightforward and effective solution to instant website building. This tool is on par with Wix, a website building and hosting tool that has become a popular alternative to WordPress. SiteGround Website Builder is superior to the WordPress-based builders; Bluehost only offers WordPress builders or the comparatively disappointing Sitejet.

In terms of plans, features, support, and performance, Bluehost edges it, making it a strong option for any web project that has outgrown shared hosting. SiteGround has a lot to offer in terms of ease of use and enjoying a quick launch, but its additional costs and the prospect of keeping support on what is effectively a retainer might not suit your small business budget.

You've decided to use an AI website builder, typed in a quick description, and hit generate. The result? A generic template that looks like every other AI-generated site you've seen. The problem isn't always the tool; it can also be how you're talking to it.

Getting a professional website from AI depends entirely on how well you communicate your vision.

With 93% of web designers now incorporating AI tools into their workflows and 67% of business owners favoring AI builders in their development approach, learning to prompt effectively has become essential very fast.

This guide shows you exactly how to get professional results from AI website builders, no matter which platform you choose.

How do AI website builders work?

AI website builders use customized versions of general-purpose large language models to transform your text-based descriptions into fully functional websites. They analyze your prompt for key information: your business type, design preferences, target audience, and required features. Then you get layouts, content, images, and navigation based on patterns learned from millions of existing sites.

Most platforms can spit out a complete draft in 5-10 minutes. Wix AI asks guiding questions to understand what you want. Squarespace Blueprint uses conversational interfaces to build step by step. Shopify Magic focuses specifically on ecommerce and automates everything from product descriptions to checkout flows.

Yet, here's the catch. AI builders interpret your prompt literally. Type something vague like “make me a good-looking website” and you'll get a generic template with placeholder content. That’s because the AI doesn't know your brand personality, your customer pain points, or what makes your business unique.

Not unless you tell it.

Tip 1: Start with context, not features

Your first prompt should establish the foundation: who you are, what you do, and why you exist. Think of it as the elevator pitch for your business. The AI needs this context before it can make smart decisions about layout, tone, and visual style.

Here's what we mean. Instead of saying “I need a website for my bakery,” try: “Create a website for Sweet Haven Bakery, a family-run artisan bakery in Portland specializing in sourdough bread and custom wedding cakes. Our customers value traditional baking methods and personalized service.” This gives the AI enough information to suggest appropriate imagery, write relevant copy, and choose design elements that match your brand.

Tip 2: Specify your visual style and mood

AI builders can generate countless design variations. They just need direction on which aesthetic to pursue. Generic descriptors like “modern” or “professional” won't cut it. You need to paint a picture of the exact mood you want to convey.

Try describing your desired style with specific visual references. Say things like "elegant and minimalist art gallery aesthetics,” “warm and inviting like a coffee shop,” or “techy and authoritative fintech platform.” You can even reference specific websites you admire to help the AI understand your vision. This is far more effective than vague adjectives.

Don't forget to mention color preferences, typography choices, and any brand guidelines you need to follow. The more specific you are about visual direction upfront, the less time you'll spend making adjustments later.

Tip 3: Define your target audience clearly

A website for corporate executives should look and function completely differently from one for college students or retirees. Your target audience determines everything from navigation complexity to content tone. Make this crystal clear in your prompt.

Describe who you're trying to reach. Include their age range, profession, technical skill level, and the problems they're trying to solve. Try something like: “This site targets small business owners aged 35-50 who are overwhelmed by technology and need straightforward solutions.”

When the AI understands your audience's perspective, it can create experiences that actually convert visitors into customers. It'll choose appropriate content, suitable imagery, and structured navigation that makes sense for your specific users.

Tip 4: Build iteratively, not all at once

Never use a one-shot prompt to create a full landing page or website from scratch. Build your site piece by piece instead. We've found this approach gives much better results than trying to get everything right in one try.

Start by generating your homepage with the essential message and primary call-to-action. Once that's solid, add your about page, then services or products, then contact information.

For follow-up prompts, be specific about what you want to change. Say things like “Add a testimonials section below the hero image with three customer quotes” or “Replace the generic team photo with individual headshots arranged in a grid.” This method prevents the AI from getting confused by overly complex instructions and keeps you in control of the final result.

Tip 5: Include specific page structure and content requirements

Don't assume the AI will automatically know what pages and sections you need. List them explicitly in your prompt. For each section, mention the type of content it should contain and any specific functionality required. Need a contact form? Say so. Want product categories organized in a specific way? Spell it out.

Say you're creating a conference website. A detailed prompt might specify: “Include four pages: Home, Speakers, Tickets, and Sponsors. The homepage should feature a bold hero section with event dates, location, and a clear CTA button.” This ensures the AI creates exactly the structure you need rather than guessing.

AI prompt examples for your inspiration

Ready to put these techniques into practice? Here are five detailed prompts for different types of websites that demonstrate what we've covered.

Portfolio website

“Create a portfolio website called 'Alex Chen Photography' showcasing commercial and editorial photography work. Include five sections: Hero with dramatic full-width images, Work organized by category (Editorial, Commercial, Portrait), About Me with personal story and creative process, Client List featuring recognizable brands, and Contact Form. Design should feel modern and minimal with lots of white space, clean typography, and bold black-and-white images. The target audience is art directors and creative directors at advertising agencies.”

Local service business

“Build a website for 'Precision Plumbing' serving the Boston metro area. Include four pages: Home with emergency service banner and phone number prominently displayed, Services detailing residential and commercial offerings with pricing ranges, Reviews showcasing 5-star Google ratings and customer testimonials, and Contact with service area map and scheduling form. Design should feel trustworthy and professional, think clean blue and white color scheme, straightforward navigation, and clear calls-to-action. Target homeowners aged 30-65 who need reliable local tradespeople.”

SaaS landing page

"Design a landing page for 'TeamSync,' a project management tool for remote teams. Include Hero section with animated product demo video, Features highlighting real-time collaboration and integrations, Pricing table comparing Free, Pro, and Enterprise plans, Customer Logos from recognizable tech companies, and Sign Up flow. Design should feel modern and techy with gradient backgrounds, micro-animations, and sharp geometric shapes. Target startup founders and project managers at growing tech companies who struggle with distributed team coordination."

Note: There’s plenty more you could do to make your website stand out with AI, depending on how sophisticated your builder is. To further refine your prompting skills, check out these resources:

• Anthropic's prompt engineering guide offers advanced techniques for getting better results from Claude and other AI models
• PromptBase features a marketplace of proven prompts where you can see what works for other creators
• ShareGPT lets you explore successful conversations and prompts shared by the community
• Learn Prompting provides free courses on prompt engineering fundamentals and advanced strategies
• OpenAI's prompt engineering guide covers best practices specifically for GPT models

You needed a website up and running yesterday. Your boss is asking for updates. Potential clients are waiting. Every day without an up-to-date online presence feels like lost revenue.

Here's the good news: getting online has never been faster. We're talking refined template libraries and AI-powered builders that generate complete sites in minutes. The question isn't whether you can build quickly anymore — it's which approach gives you speed without sacrificing quality.

Website templates

Website templates are pre-designed layouts that serve as starting points for your site. Think of them as blueprints. You customize with your own content, colors, and branding.

Modern website builders like Squarespace, Wix, and WordPress offer template libraries where you browse, preview, and select designs. These are tailored to specific industries or purposes. The template approach relies on proven designs that have worked for thousands of sites before yours.

Squarespace offers around 160 templates known for their clean aesthetics. They're widely regarded as the best templates in the industry. Wix provides over 900 options with more variety in style. WordPress boasts 13,000+ through its theme directory.

Most platforms offer both free and premium templates. Free templates work perfectly fine for personal projects or basic business sites. Premium templates (typically $30-100) often include additional features, more customization options, and priority support.

Templates shine when you have a clear vision but need structure to execute it. You can see exactly what you're getting before you commit. Preview how different industries approach layout. Build confidence knowing your foundation has been tested across real sites. For design-conscious professionals, starting with a Squarespace template like "Beaumont" or "Noll" means your site already looks polished before you add a single word of content.

Pros:

• Preview exactly what you're getting upfront
• Proven designs tested across thousands of sites
• Free and premium options available
• Complete control over every design element

Cons:

• Requires more time to customize initially
• Can feel template-like without significant tweaking
• Limited personalization in structure
• May need design skills for best results

AI website builders

AI website builders use artificial intelligence to generate complete websites based on simple conversations or questionnaires. Instead of browsing templates, you describe your business. The AI creates a custom site with layouts, copy, and imagery tailored to your needs.

The numbers tell the story. The AI website builder market hit $6.3 billion in 2026, with 98% of small businesses planning to adopt AI tools for website development. We're seeing a fundamental shift in how sites get built.

These builders work in two primary ways. Conversational interfaces like Wix Harmony (launched in January 2026) chat with you about your business goals. It asks follow-up questions that get more specific based on your answers. Then there are builders like Squarespace’s Blueprint AI, that guide you through multiple-choice selections about pages, colors, and typography.

The AI doesn't just slap together random elements. Modern builders like Blueprint AI draw from years of design expertise. It creates layouts that respect visual hierarchy and professional aesthetics. You describe what you do, share your brand personality, and the system builds a unique site complete with AI-generated copy and imagery.

The speed advantage cannot be overstated. What once took hours of template browsing and manual customization now happens in minutes. Squarespace Blueprint AI produces design-first results using elements from its award-winning template library. You get both speed and quality, not one at the expense of the other.

Pros

• Creates complete sites in under 10 minutes
• AI-generated copy saves content creation time
• Personalized to your specific business needs
• Eliminates analysis paralysis from too many options

Cons

• Less preview control before generation
• Can produce similar-looking results across sites
• May require regeneration if the initial result misses
• Customization options vary significantly by platform

What's the best option for you?

The right choice often comes down to your comfort level with design decisions. How much time do you have? Templates give you control and preview capabilities. AI builders eliminate decision fatigue and deliver results immediately.

We're seeing many successful sites start with AI generation for speed. They then refine using manual tools for polish. It's a smart hybrid approach.

If you're a creative professional who wants design control, Squarespace Blueprint AI offers the best of both worlds. You get AI speed with access to industry-leading templates. For businesses needing maximum features and flexibility, Wix provides both extensive template libraries and powerful AI tools.

Either way, getting online quickly no longer means compromising on quality. The tools have simply gotten that good.

• Wix and Intuit launched integration between Wix sites and QuickBooks Online
• Syncs accounting data with Wix stores, simplifying SMB business management
• QuickBooks users can build Wix websites directly inside Intuit’s ecosystem

Website builder giants Wix and business software powerhouse Intuit have joined forces to create a better-integrated platform that serves customers on both sides.

In a press release shared with TechRadar Pro earlier this week, Wix and Intuit said that Wix users can now connect directly to QuickBooks Online inside the Intuit ecosystem. If you’re not aware of QuickBooks Online, it is a cloud-based accounting software designed primarily for small and medium-sized businesses.

The integration means that accounting data, such as revenue, expenses, cash flow, and tax estimates, can sync more smoothly with Wix stores and websites, instead of exporting spreadsheets or manually reconciling sales.

On the Wix side of things, it means that QuickBooks customers can create and manage a Wix website directly from the platform. So, if you’re a small business already using Intuit’s accounting tools, you can spin up a Wix site without leaving the environment.

Intrinsically complementary

Ilan Shaki, GM of Channels at Wix, said the two companies are “intrinsically complementary,” and by joining forces, they can provide “immense value” for their shared users. Indeed, Wix will get access to QuickBooks’ massive SMB customer base, while Intuit will keep QuickBooks users inside its ecosystem longer, instead of having them go elsewhere.

“We’re bringing together Intuit’s extensive QuickBooks SMB customer base and deep financial management expertise with Wix's industry-leading website creation and ecommerce capabilities, co-creating an experience that delivers unprecedented value to mutual and future users,” Shaki explained. “This partnership reflects our shared vision of simplifying business management for users worldwide.”

Although it is not specifically mentioned, it appears the integration is now live, and users on both ends can benefit from the new partnership even today. According to Wix, the partnership simply connects the platforms, so costs depend on the user's selected plan.

Hostinger continues to make it easier (and cheaper) than ever to launch a website in 2026.

Right now, Hostinger's website builder plans have up to 85% off. Plus, you can use our exclusive code TRBF15 on 48-month plans to save an additional 15% - that's up to 88% off in total.

We've worked closely with Hostinger over the years, fully reviewing its top website builder and web hosting platforms, as well as offering dedicated discount codes to help you save. In 2026, we've gone one step further, securing an exclusive discount that can't be found anywhere else.

Our exclusive 15% off code (TRBF15) works on 48-month plans and is only available for a limited time. However, if you are looking to make a shorter commitment, you can still use our normal 10% off code (TECHRADAR) on all other plans.

Hostinger: What you need to know

Hostinger ranks as 'best value' on our list of the best website builders and best 'overall' on our list of the best web hosting services. It ranks highly for customer service and its list of helpful AI tools.

Our exclusive deal is available on both Hostinger's website builder and hosting plans, but only applies to 49-month plans.

Renewal costs

Hostinger's deal is generous, but only lasts as long as your initial sign up period. For example, if you opt for the 48-month plan, once the 48-months is up, your plan will renew at the usual rate.

Although this is a fair jump, Hostinger still offers great value for money, even after renewal:

Premium website builder plan = $10.99/mo
Business website builder plan = $16.99/mo

If you want more information, you can read our full Hostinger Website Builder review.

Wix Studio is an all-in-one website creation platform that extends the capabilities of traditional website builders to meet the demands of agencies, consultants, and professional web designers. While not a typical choice for the best website builder, this platform deserves serious consideration for specific businesses.​

We have spent thousands of hours testing 140+ website builders. We've seen the market evolve dramatically. While we named the Wix website builder as our pick for the best website builder in 2026, Wix Studio takes things even further for professionals and agencies.​

Built by the same company that led the concept of accessible web design, Wix Studio was specifically engineered for agencies managing multiple client sites. It includes enterprise-grade features like team collaboration, client handoff tools, and centralized workspace management that standard platforms simply don't offer.​

Wix Studio: 1-minute review

Wix Studio delivers a compelling package for agencies and consultants. It combines sophisticated design tools with practical business features that simplify client work. Unlike consumer-focused builders, it provides role-based permissions, real-time collaboration, advanced design tools, and automated client reporting — all from a unified dashboard.​​

What is Wix Studio?

Wix Studio is a website development platform that agencies and consultants use to build, manage, hand off, and maintain client websites at scale. Think of it as a complete workspace where you can collaborate with team members on different designs, then seamlessly hand off projects to clients without leaving the platform.​

With Studio, you get custom breakpoints for responsive design, Figma integration for importing designs, several AI website management tools, and a no-code CMS for content-heavy sites. It also includes features like personalized onboarding kits, content mode for safe client editing, and automated performance reports. Everything runs on Wix's enterprise-grade infrastructure with built-in security, automatic updates, and SEO tools.​

Features

Wix Studio packs an impressive feature set tailored for professional use. Its design tools offer precision control with grid systems, API management, custom CSS, and advanced typography. Responsive AI automatically adapts layouts for different screen sizes, while custom breakpoints let you fine-tune designs for specific devices. The Figma-to-Studio plugin lets you import your wireframes and prototypes directly into functional sites.​

For agencies managing multiple clients, you get real-time collaborative editing, commenting, and role-based permissions that keep teams synchronized. Your workspace lets you manage unlimited client websites from a single dashboard, accessible via web or mobile app. Client handoff is smooth thanks to personalized kits and content mode, which lets clients update copy and layouts safely without breaking design fundamentals.​

With the StudioCMS, you can create dynamic pages with custom collections, schedule content for later, and design your own multi-author workflows. Built-in analytics track traffic, signups, sales, and behavior across categories, with customizable reports you can schedule and export. Native integrations with Google, Meta, TikTok, and LinkedIn connect to your social media campaigns seamlessly.​​

Unlike with Wix standard, AI tools extend beyond basic text and image generation. They help you create meta tags, Google Ads copy, CMS collections, and even generate code through the AI assistant. However, low-level code control is restricted, and certain integrations require complex workarounds. Starting at $19/month for the Basic plan and scaling to $159/month for Business Elite, this won't be the platform of choice for most individual and business users. But for agencies and freelancers managing multiple high-volume projects, this pricing is worth the toolset it offers.​

Tools

Wix Studio bundles multiple specialized tools into one platform. They cover everything from design and development to marketing and client management. Each one addresses specific needs that agencies face daily, for example:​

Design tools

Studio's design system includes grid layouts, flexbox controls, section stacking, and custom breakpoints for responsive design. You can also use CSS overrides to adjust specific style settings beyond the default options. There's an AI assistant that can make advanced layout suggestions, create workflows, and even write code for you.​

Figma integration

There's a Figma-to-Studio plugin that exports high-fidelity designs directly into Wix Studio, saving you the trouble of manually recreating the entire design. It speeds up the design-to-development process, which works great for designer-developers who can get to deliverables more quickly. Your designs still retain their structure and can be enhanced with Wix's interactive features.​

CMS collections and pages

Wix Studio's no-code CMS builds content-rich sites with multiple dynamic content streams like blogs, wikis, and knowledge bases. Create custom collections, connect them to repeating layouts, and generate hundreds of pages from a single template. Content translates into 180+ languages directly from the dashboard.​

Ecommerce

Build fully customized online stores with flexible product pages and category layouts. Wix handles the inventory, orders, returns, and refunds from the same dashboard. Native integrations add gift cards, loyalty programs, and dropshipping connections, reducing the reliance on third-party software.​

Collaboration workspace and hub

Manage unlimited client websites from one centralized hub. Role-based permissions control team access, while real-time editing and on-canvas comments keep everyone aligned on the current designs. A mobile app lets you manage projects on the go.​

Analytics and reporting

Track website performance across sales, traffic, bookings, subscriptions, and SEO. Schedule automated reports daily, weekly, or monthly to keep clients informed without manual work. Export data or create custom reports tailored to specific metrics.​​

Lots of AI tools

AI features generate text, images, and videos directly on canvas. Wix's AI code assistant provides code snippets and troubleshooting help. Responsive AI makes layouts mobile-friendly in one click, while AI-powered content marketing tools create meta tags, Google Ads copy, and CMS collections at scale.​

Client management features

Personalized client kits include brand assets, guidelines, and templates for smooth handoffs. Content mode gives clients controlled editing access to update copy and media without disrupting layouts. Automated status reports keep clients informed automatically.

Ease of use

Wix Studio walks a fine line between accessibility and power. The interface is sleek and minimal, with an inspector panel on the right that controls styles, spacing, and layout. You start with a clean dashboard offering three options: use a template, start from scratch, or import an existing site. This works for both resourceful beginners and professional designers.​

The drag-and-drop editor uses WYSIWYG (what you see is what you get) functionality, so changes appear instantly. There's no need to understand code for basic website creation. However, there's a learning curve when mastering advanced features like responsive behavior and custom breakpoints. Some users suggest the platform is more complex than its marketing implies, particularly compared to the standard Wix Editor. There are also a few outdated components from the classic editor that haven't been updated, which can affect responsiveness.​

For agencies, the interface works great for collaborative workflows. On-canvas commenting, role-based permissions, and centralized multi-site management make coordination a breeze. The mobile app extends accessibility while travelling, letting you manage projects remotely. Yet while beginners can grasp basic functions with a bit of effort, professionals will need time to unlock the platform's full potential.

Wix Studio pricing and plans

Wix Studio's pricing structure scales with your agency's needs. The Basic plan at $19/month includes 10GB storage, 3 site collaborators, and 1,500 CMS items. It's good for freelancers or small teams managing a few client sites. Standard ($27/month) and Plus ($34/month) increase storage, collaborators, and CMS limits, with Plus adding priority support. All plans include unlimited bandwidth, a free domain for one year, site analytics, and payment acceptance.​

Business Elite at $159/month is built for large agencies. You get unlimited storage, 100 site collaborators, advanced ecommerce tools, and the full developer platform. Compared to similar options, Wix Studio is competitively priced. Webflow starts at $18-$29 but charges more for ecommerce and CMS features. Meanwhile, WordPress requires separate hosting costs and paid plugins that can exceed these prices.

Security

All websites automatically include SSL certificates that encrypt data between visitors' browsers and your site using HTTPS and TLS 1.2+. Data at rest uses AES-256 encryption, the strongest commercially available standard. Payment processing complies with PCI DSS Level 1, the highest industry security standard, with anti-fraud protection included.​

Wix Studio maintains multiple certifications, including SOC 2 Type 2, SOC 3, and several ISOs, while remaining compliant with GDPR, CCPA, and LGPD. Real-time detection systems guard against DDoS attacks, keeping sites available during threats. Machine learning monitors pattern changes to block suspicious activity across accounts and sites.

Account security features include multi-factor authentication via email, SMS, phone, or authenticator apps, plus social login through Facebook and Google. Enterprise users get additional protections: SSO integration with Azure, Okta, Auth0, and Google; IP whitelisting for access control; full audit trails of user activities; and SCIM for automated identity management.

Wix also runs a Bug Bounty program with independent security researchers and maintains a strict third-party risk management program for vendors.​

How good is Wix Studio support?

Studio offers multiple support channels tailored to different user needs. 24/7 live chat provides quick troubleshooting and help for common issues, accessible through the floating chat icon. Response times are fast, particularly for premium plan holders dealing with design or functionality questions. Email support operates through a guided contact form that routes requests to the correct department, with response times typically ranging from 24 to 72 hours.​

For phone support, Wix uses a callback system rather than direct phone numbers. You request a callback through your account, then representatives reach out during business hours (Monday through Friday, with timing varying by region). The Plus plan includes priority support, giving agencies faster response times. The Help Center features tutorials, videos, community forums, and step-by-step guides covering everything from design basics to SEO.​

Enterprise account holders receive white-glove service with a dedicated customer success manager available 24/7. This manager handles technical questions, business strategy, and platform migration with regular check-ins. While standard support is solid, the lack of direct phone numbers frustrates some users when dealing with urgent issues.​

Wix Studio alternatives

Wix Studio occupies a unique position between beginner-friendly builders and developer-focused platforms. It's best for agencies and consultants who want advanced design control without diving into full code development.

Some of the best website builders for agencies include Webflow, which offers more code-level flexibility and appeals to developers comfortable with technical customization. You can see how the two stack up in our Wix Studio vs Webflow guide.

WordPress provides maximum customization but requires more technical knowledge and separate hosting, along with advanced design and management plugins like Elementor or Duda. Shopify still dominates the market for ecommerce-focused agencies.

Non-website building professionals may find WiXx Studio a little overwhelming. If you are just looking to build an individual website for your business, Wix's AI website builder may be a better option for you. You can see how they compare in our Wix Studio vs Wix AI website builder guide.

Wix Studio review: Summary

Wix Studio delivers a complete platform tailored specifically for multi-client agencies and consultants. It combines powerful design tools with practical business features like collaborative editing and role-based permissions.

A powerful CMS and Studio's ecommerce capabilities handle content-rich sites and online stores without any add-on subscriptions. Security is enterprise-grade with automatic SSL, PCI DSS compliance, and multiple certifications.

While there's a learning curve for advanced features, the platform balances accessibility with professional power. Pricing scales from $19/month for small teams to $159/month for large agencies — making it a worthwhile investment for seasoned service providers but not novices.

Wix Studio FAQs

What do a Puerto Rican superstar, an Academy Award-winning actress, and "vibe coding" all have in common?

They are all headline acts at Super Bowl LX this Sunday.

With 'artist-of-the-moment' Bad Bunny taking on the Apple Music Halftime Show during the New England Patriots vs Seattle Seahawks game, a battle of a different type will be going down during the ad breaks.

Website building giants Wix and Squarespace will be going head-to-head, battling it out for millions of viewers' attention. With 30-seconds of ad space reportedly costing between $8 and $10 million, the stakes have never been higher.

Squarespace's 12th Super Bowl ad spot is a cinematic piece, featuring Emma Stone, and offers a hidden message for those who can find it. For Wix, it's a massive return to the Big Game to debut its new "vibe coding" AI tool, Wix Harmony.

With Super Bowl ad breaks becoming a show all on their own, Wix and Squarespace will be joined by other brand giants, including Bosch, Bud Light, Expedia, Pringles, Pepsi, and Ritz.

Squarespace gets creative

Squarespace is the number one website builder choice for creatives. So, it is little surprise that its ad takes an artsy approach to capturing the audience's attention.

Recent Super Bowl ads from the website-building platform have been directed by the likes of Martin Scorsese and starred the likes of Barry Keoghan. This time, Squarespace has teamed up with Academy Award-winner Emma Stone and director Yorgos Lanthimos to push its domain purchasing service.

This isn’t the first time Stone and Lanthimos have met, having worked together on several high-profile projects, including the Oscar-winning Poor Things.

The ad is unmistakably cinematic and makes light of Stone’s inability to purchase emmastone.com, warning viewers to secure their domain of choice before it's too late.

After watching the ad, I was curious as to whether Emma had been able to secure emmastone.com. Turns out she has.

If you visit the site, you unlock a secret message from Emma, warning you to "avoid years and years of anguish” by securing your domain name today.

According to Squarespace, the ad will air between the first and second quarters of Super Bowl LX on February 8, 2026.

Wix goes heavy on vibe

Wix has taken a more direct approach with its ad, focusing on the recent release of its vibe coding and website-building platform Wix Harmony. By purchasing some of the most expensive ad space for a brand new offering, Wix shows its hand, investing heavily into vibe coding.

I can’t see Wix winning any creative awards for this ad, but I do love it for its motivational vibe, clear messaging, and targeted approach towards small business owners and entrepreneurs.

It’s clearly a popular approach, with the video already receiving 3 million views since it was posted on YouTube just two days ago.

Is GoDaddy advertising at Super Bowl 2026?

Last year, GoDaddy purchased a Super Bowl ad spot to push its then recently released Airo tool. I reached out to GoDaddy to see if they would be running another hilarious ad this year, but they aren’t.

However, they did inform me that the “award-winning campaign featuring Emmy-nominated actor Walton Goggins continues to run on TV, the web, and other channels”.

• Duda launches “Populate Template with AI” to improve AI-generated websites
• Feature injects tailored content into templates without altering layout or structure
• The tool ensures high Core Web Vital scores, boosting SEO and site performance

Website builder platform Duda just introduced a new feature that aims to solve a big problem with AI-generated websites.

In a press release shared with TechRadar Pro earlier this week, Duda said that most AI-generated and “vibe-coded” websites suffer from the same ailments - repetitive designs, insecure, and unoptimized code.

In order to address it, the company built a new feature called “Populate Template with AI”. It works by analyzing the structure of a website template in order to identify opportunities for content injection. Then it updates text and widgets with new content, while making sure it stays relevant to the specific client for whom the website is being built.

The overall structure and layout of the website do not change in the process, Duda says, and stresses that the process can further be tweaked by giving the AI instructions on style or tone. The AI can also be given directives to highlight specific selling points or to avoid certain phrases or clichés.

Rolling out to partners

The tool, which Duda claims is an “industry-first”, will first be available to Duda’s partners via an API, before its global rollout.

The company also says that since the foundational template is built using its website architecture (as opposed to being AI-generated itself), the sites will retain the highest average Core Web Vital scores in the industry. This should help the website’s visibility and overall search engine optimization.

Generative Artificial Intelligence (GenAI) has made a grand entrance into the world of website development, completely transforming the industry. Most of the best website builders nowadays offer an AI chatbot, giving designers, agencies, and individuals an easy and conversational way to create and modify websites. Besides being used for design, AI is also being used to populate the sites with content, images, and other vital elements.

• Wix launches Harmony, merging AI with human input for production-ready websites
• Aria AI integrates with drag‑and‑drop tools, enabling safe refinements without breaking code
• Rollout begins soon in English; pricing details remain undisclosed

Wix has taken its AI-powered website creation to the next level with the introduction of Wix Harmony.

In the last couple of months, most of the best website builder companies introduced generative artificial intelligence (AI), letting builders “vibe code” their sites. In theory, they would simply tell the chatbot what kind of website they needed, and the AI would generate the entire site, content and all.

For Wix, there are multiple problems with that approach:

The biggest problem is that the websites are either demos or lightweight MVSs, instead of full-scale, production-ready websites. These sites are created in a “bubble”, and, as such, can include bugs, security gaps, and code that cannot scale. The second problem is the rigidity of the designs, making it difficult to tweak and optimize the AI’s output.

Solving the problem with Aria

Wix says Harmony solves that problem by merging human and artificial intelligence. At the core of the product is Aria, its AI tool built on Wix’s underlying architecture. After generating a website, the designer can use Wix’s standard drag-and-drop interface to make changes and optimize the site as they see fit. They can then return to the AI for more refinements, since it will understand the context and the changes made in the meantime.

Furthermore, since Aria is built on Wix’s underlying architecture, making changes in one area shouldn’t break the code, add bugs, or change the functionality in a different part of the site.

“Every action is applied across the experience, backed by the same production‑grade quality and reliability that support millions of businesses on Wix,” the company said in a press release shared with TechRadar Pro earlier this week.

Wix Harmony will begin rolling out in English in the coming weeks, Wix further stated, saying it will “gradually become available” to all Wix users. Pricing details, or pricing tiers, are not known at this time.

Comment from the expert

Although AI is already widely integrated into the majority of top website builders, users often find new AI tools and the more familiar drag-and-drop tools working against each other, making it hard to create the website they want.

Aria AI feels like the natural next step in AI integration, helping move AI from a helpful extra into something fundamental to the website-building process. By combining an AI helper with a visual editor, Wix aims to unlock higher levels of flexibility and creativity for users.

More from TechRadar Pro

• Wix teams up with ActiveCampaign to help customers grow
• Learn more about Wix with our full Wix review
• Duda targets a major agency pain point with its new AI-powered tool

• Elementor expanded its Ally accessibility plugin into a free browser-based scanner, removing plugin installation friction
• Ally distinguishes itself as a “Remediation Engine,” offering fixes alongside audits to meet WCAG standards
• Rising global regulatory and commercial pressure drives demand for tools that simplify accessibility compliance

Ally, Elementor’s web accessibility plugin, just got a browser version that should make checking for website accessibility issues a breeze.

Elementor is a popular WordPress website builder plugin that lets users design websites visually using a drag-and-drop interface without needing to write code. It has a web accessibility plugin designed to help site owners identify, understand, and fix accessibility issues, all in line with WCAG guidelines.

Web accessibility is about designing websites so that people with disabilities can perceive, navigate, and interact with the websites effectively. Not only does it enable inclusivity, but it also expands the potential audience and helps meet legal requirements (such as the WCAG guidelines, for example).

Elementor first released its web accessibility plugin called Ally in November 2025. The company argued it was better than competing products since it offered solutions to the issues it identifies and walks web administrators through the process of applying them.

Remediation engine

“Accessibility tools usually just scream at you about what’s wrong. Ally actually fixes it,” they said. “Ally is different because it’s a ‘Remediation Engine’.”

However, the process still required installing a plugin which, as Elementor said in a press release it shared with TechRadar Pro, was a point of “friction”. To eliminate that friction, it turned Ally into a browser accessibility scanner that can be accessed, entirely free, on this link.

“Drop in your URL, and we instantly visualize the invisible barriers on your site,” Elementor said.

Such tools are in high demand these days, the company further says, mostly since accessibility requirements are increasing globally due to “regulatory and commercial pressure.” Elementor says many organizations are being asked to be “accessible” without having accessibility expertise in-house, and are using tooling that only audits, without offering solutions - a process which “creates compliance fatigue rather than progress”.

• Squarespace launched Pay Links, letting freelancers and small businesses share secure payment URLs anywhere
• The feature is free across all plans, supporting retainers, bookings, tips, and final payments
• You can use the tool, even if you don't have a storefront

Website builder platform Squarespace just introduced a new feature that allows freelancers, solopreneurs, and small businesses to get paid more easily, even if they don’t have an online storefront.

Called Pay Links, the tool enables users to create dedicated URLs for payment, which can then be shared across a myriad of different platforms - via text, social media, QR codes, or even embedded as links on websites.

“For small businesses and solopreneurs juggling seasonal demands, getting paid should be effortless,” Squarespace said in a press release. “Pay Links offer a fast way to collect payments with professional, branded design, built-in security, and integrated tools for tracking and analytics.”

The company expects the new feature to come in especially handy for entrepreneurs and small business owners selling their time and expertise, such as consultants, coaches, interior designers, and photographers. With Pay Links, they can receive everything from retainers to bookings, final payments, and tips.

Numerous updates this year

All Squarespace users get to use Pay Links for free, without any limitations, the company confirmed.

The feature can be accessed through the Squarespace merchant dashboard, once connected to a payment processor. Squarespace’s suite of financial tools also includes invoicing, tap-to-pay on mobile, access to capital financing, and instant payouts.

Pay Links is just a tiny drop in a sea of updates Squarespace delivered this year. In early October, the company announced a host of new tools and features (63 to be exact), including several essential improvements that bring Squarespace in line with leading competitors.

As is custom in 2025, AI is front and center of these updates, with features such as Blueprint AI (Squarespace’s AI website builder) and Beacon AI (“your new business partner across the Squarespace platform”). There are also new abilities to animate and transform blocks, create different layouts for mobile, and import external font styles.

More updates to marketing tools, domains, and donation features have all been made. You can find full details in Squarespace’s Refresh 2025 roundup.

There’s more to building a website than navigating designers, developers, plugins, code, or endless rounds of revisions, and it is ten times more complicated when you are starting your business.

Webflow changes all that. With its visual design canvas that delivers clean, production-ready code, the platform lets individuals and businesses move from concept to launch without relying on a developer for every minor update.

It’s a modern website builder created with speed, independence, and creative flexibility in mind.

And now, Webflow is running a major offer, specifically for startups with less than 50 employees and that have raised less than $15 million, effectively giving small businesses a chance to succeed in 2026.

Why Webflow?

In our Webflow review, we rated the software 4.5 stars for offering one of the cleanest, most intuitive visual interfaces in the website builder industry.

Going for an annual subscription also provides a stable, enterprise-ready development environment for the next year. This is accompanied by ongoing product improvements, visual collaboration features, and built-in AI tools designed to accelerate content production and layout workflows.

All this makes now an ideal time to secure Webflow’s powerful combination of visual development, code-free editing, and collaborative workflows for free.

Wix has returned with an impressive new discount for new customers. Right now, you can save 50% on the Core, Business, and Business Elite plans — but it won’t be available for long.

With Wix rarely offering discounts of this size, now is a great time to lock in savings on our top-rated website builder.

Wix offers a full AI website builder, drag-and-drop editor, built in marketing features, and a bunch of business tools, including ecommerce and bookings functionality — making it an excellent choice for small businesses looking to launch a new website in 2026.

Wix previously offered a similar discount before the Black Friday/Cyber Monday weekend, only to drop the deal once Black Friday finally arrived. Now it is back, but will only be live until Thursday at 07:00 GMT.

Existing customers can save too

Wix isn’t just targeting new customers. When I logged into my Wix account this morning, I noticed another offer that is open to existing customers as well — but not for long.

Right now you can also lock in 50% off by extending your subscription to a 2- or 3-year plan. This is a great opportunity for those who already have a website built on Wix to save some extra cash on their subscription.

But hurry, Wix is advertising this deal as only available until 11th December at 08:00GMT.

Want to learn more about Wix? Read our full Wix review.

Upgrading your Wix website just got more affordable with up to 50% off some of the platform’s top apps.

From advanced SEO tools to apps for improved security, Wix’s App Market offers over 800 apps that can help you increase the functionality of your website. If what you need isn’t built into the website builder, chances are there is an app that can help.

So, now is a great time to invest in your website, helping you get ready for a successful 2026.

Why upgrade now?

With the festive shopping season far from over and the new year just around the corner, now is the perfect time to make some much-needed upgrades to your website.

For example, you could turn visits into follows with the Instagram Follow Us widget, double down on security with Blockify, or increase your average order value with the Upsell.com app.

This is exactly why I decided to buy today.

I’ve been using the free version of the Wix Google Reviews Pro widget on my site for over a year. It’s a great way to highlight other customers’ experiences and quickly build trust. But I’ve also had a bunch of reviews that don’t show on my current plan, so I decided to take the opportunity.

Want to learn more about Wix? Read our full Wix review.

Unlike many other website builders, Squarespace isn’t known for offering year-round deals. But right now, you can save a generous 20% on its website builder plans.

I first used Squarespace back in 2019, and still use it today. Although it offers great value for money, it is rare to find a discount as large as 20% off.

When you pick Squarespace, you aren’t just getting a basic website builder. You get an all-in-one platform that will help you create a perfectly designed site and offer you some helpful business and marketing tools for running and growing your business - and right now you can get all of that for 20% less.

So, if you’ve been considering Squarespace, now is a great time to buy.

Squarespace savings

Squarespace ranks in our list of the best website builders as ‘best for design’. This is thanks to its stunning templates, design-focused AI website builder, and a host of advanced design tools.

However, Squarespace also stands up to the likes of Wix when it comes to tools and features. With Squarespace, you get access to ecommerce features, email, SEO, and social media tools, an appointment scheduling platform, advanced analytics, and more.

Not sure if Squarespace is for you? Check out our Squarespace review to learn more.

There isn’t a lot you can get for $1 in today’s economy. But, right now, you can subscribe to IONOS' ‘Plus’ website builder plan for just $1/mo - for a limited time.

That’s just $1/mo to finally launch that new business idea or drop your old, outdated website platform for one of the top website builders.

Other discounts are available on IONOS’ other plans including the Starter plan for just $16/mo $6/mo and the Pro plan for $30/mo $17/mo - although neither stand up to the impressive discount on the Plus plan.

More for less

The Plus plan is IONOS' mid-level website builder plan that comes with a bunch of helpful extras when compared to the entry level plan.

This includes a range of AI-powered tools, including a page generator, text tools, image generator, SEO tool, and image recognition.

You also get Site Analytics and an integrated online booking tool, making it ideal for small businesses that want to promote and manage their business from one platform.

In July 2025, I decided to move one of my personal websites from Wix to Hostinger, calculating that it would save me over $160/year for the first four years, and around $60/year after that.

With over 85% off with its Cyber Monday website builder deal, if I moved now, I’d have saved even more.

Hostinger is well known for its generous Cyber Monday offers - and right now, you can get up to 85% off your subscription. But if you’re willing to commit to a 4-year plan, I’ve found a way to save you even more.

Exclusive deal: What you need to know

This deal stack will only be available during the Black Friday/Cyber Monday period. Our exclusive 15% discount can only be applied to 4-year plans, meaning you can lock in the deal price for that time period.

If you’re looking for a shorter-term subscription, you can save 10% with code TECHRADAR.

Bear in mind that your monthly cost will take a fair jump once the promotional period is over, but still offers good value for money.

Why pick Hostinger?

I switched my simple, personal website from Wix to Hostinger five months ago, and I’m glad I did.

Although I still use Wix for some more complex websites, it just didn’t make sense to pay Wix’s premium price tag without taking advantage of all its advanced features. But I wouldn’t have moved my site just anywhere - I trust Hostinger to offer a premium service with a reasonable price tag.

Except, right now, the price tag isn’t reasonable - it’s unbelievably low.

Hostinger is currently offering up to an impressive 85% off its website builder and hosting plans.

But always thirsty for a better deal, I’ve negotiated an extra discount when you take out a 48-month plan - generating total savings of up to 88%.

I’ve checked with Hostinger, and it's been confirmed - this is officially the best deal you can get on 4-year plans right now.

Just use our exclusive code TRBF15 at checkout to save an extra 15% on the already discounted price.

Here is how that looks for website builder plans:

Officially the best price on Hostinger plans right now

This deal is exclusive to TechRadar and is officially the best deal you can get right now on 48-month plans.

However, if you are looking for a short term plan, we can still help you save. Use the code TECHRADAR on all other plans to add an extra 10% off on top of Hostinger's Black Friday prices.

Note renewal costs

After your initial 4-year plan, your renewal costs will increase. Here are the current renewal costs for Hostinger's website builder plans:

Premium website builder plan = $12.19/mo
Business website builder plan = $18.99/mo

Although these are a significant jump, they still offer excellent value for money. You can discover everything these plans have to offer with our full Hostinger Website Builder review.

When it comes to Cyber Monday website builder deals, we often see platforms increasing discounts as we get closer to the official date.

With Hostinger already offering a massive 85% off two of the best website builder plans on the market, it’s hard to see how it can get much better.

You can currently get both of Hostinger’s website builder plans (48-month subscription) with this discount:

💰 Premium plan: $12.19/mo now $1.95/mo (saving 85%)
💰 Business Website Builder plan: $13.99/mo now $2.75/mo (saving 85%)

But I’ve worked out a way to save even more!

Hack your way to 89%

Most website builders only allow you to use one deal at a time, but not Hostinger.

When I was checking this deal, I decided to test our exclusive discount code on top of the Black Friday discount.

To my surprise, it worked.

Right now, if you use code TECHRADAR at checkout you get an extra 10% off the already discounted price.

Here is everything you get when you use this hack:

If, like me, you've ever run an online store, you probably have a love/hate relationship with the holiday sale season.

On one hand, the stress can feel unbearable:

Do you have enough stock? Can you get the orders out on time? Does my website builder offer me the tools I need to make the most of the peak trading period?

On the other hand, if you've planned well, it can be the most profitable time of the year.

With access to insight and data from millions of websites, I have asked experts from the best ecommerce platforms - including Wix, Squarespace, and Hostinger - to share their strategies for Black Friday/Cyber Monday (BFCM). This guide breaks down their advice, giving you a go-to guide for optimizing your website for holiday sale season success.

Looking to bag a Cyber Monday deal for your business? Check out my list of the Cyber Monday website builder deals.

1. Wix

During this short window, shoppers are more open than ever to discovering new brands, often stepping outside their usual go-to stores in search of deals and gifting inspiration. For entrepreneurs, that means opportunity, and today, AI makes it faster and easier than ever to capture it.

Until recently, launching and running a professional ecommerce business required deep pockets, design expertise, and technical know-how. Now, AI bridges that gap.

You can literally describe your idea in a few sentences, and AI will generate your brand name, matching domain, and custom logo, then build your storefront layout, visuals, and product descriptions, all in your tone of voice and optimized for conversion.

AI doesn’t stop there.

It writes SEO content, identifies trending search queries, and helps your store show up not only on Google, but in AI-powered searches like ChatGPT or Gemini, a new layer of “Generative Engine Optimization.” It can even act as your marketing team: creating social-first campaigns with tailored videos and captions that feel native to TikTok or Instagram.

Once visitors arrive, AI personalizes their journey in real time, surfacing the right products for each shopper, while an AI Buyer Assistant handles questions and nudges toward purchase 24/7.

This BFCM, with AI, creativity replaces complexity, letting small businesses compete like the giants while staying fast, authentic, and personal.

2. Squarespace

The holiday shopping season is when small businesses have an opportunity to shine – that’s never changed.

What has changed is how shoppers are discovering those small businesses online, as more consumers turn to AI tools to find and compare brands. As the online shopping experience evolves at a rapid pace, your brand’s discoverability and trustworthiness need to evolve in tandem.

Start with the fundamentals.

Ensure your services or offerings are clearly described, your pricing is transparent, and your contact or booking process is efficient. This serves to remove outdated friction between interest and conversion during a time when even the smallest delay can go from a browse to a bounce. Then, make sure that a shopper understands your brand from start to finish, whether that’s customized local discounts or high-quality, on-brand imagery – this helps build the kind of trust that keeps shoppers invested in your brand.

Then, and perhaps most importantly, make sure you’re thinking beyond traditional SEO.

Your online business needs to not just be ready for the AI-powered search era, but fully equipped for it. That means structuring your website so that AI systems can clearly understand who you are and what you have to offer, using plain, descriptive language that mirrors how people might phrase questions while they search in AI chat tools. Use this function across all of your products, services, and even FAQ pages to make sure every page links back to tangible outcomes.

In short, write for both humans and machines – clear enough to be easily understood while staying true to your brand voice to inspire trust and confidence. Remember: while AI might introduce your brand – design and experience seal the deal.

3. Hostinger

Preparation for the Black Friday and Cyber Monday rush goes far beyond discounts.

Low prices may attract visitors, but they won’t matter if your site can’t keep up. In fact, half of mobile users leave if a page takes 3+ seconds to load. In a season where every second counts and competitors are just a click away, fast performance and smooth user experience are your most valuable sales tools.

Build anticipation through countdowns, exclusive previews, and engaging social content – these are the basics.

Here's what’s new this year: shoppers are increasingly asking ChatGPT and Perplexity for product recommendations, not just Googling. To appear in these searches, focus on clear, well-organized product descriptions and site structure – that's what GEO (Generative Engine Optimization) is really about.

Finally, look for platforms with built-in AI features. At Hostinger, we've added AI tools that take care of the copy, visuals, and even campaign setup – the goal is to handle the technical grunt work so you can focus on what makes your brand unique. It's about using AI where it actually saves time, not just because it's trendy.

Black Friday and Cyber Monday are about possibilities. It’s a chance for anyone, from first-time creators to growing businesses, to launch new ideas and reach wider audiences.

Preparation starts now.

Test your site speed this week, update your product information for AI search, and set up your automation tools before the traffic hits. The brands that do well aren't the ones with the biggest discounts – it's the ones whose sites actually work when it matters.

4. TechRadar

The BFCM period presents an almost unique opportunity to drive larger profits, but also presents a challenge, giving you limited time to earn limited attention.

With just seconds to grab a customer's attention, don't let potential confusion lose you the sale.

To cut through the noise of competitors, take time to develop a strong value proposition for any promotion you are offering. This can then be applied to all marketing materials from your homepage and dedicated landing pages to social media posts and ads.

With high volumes of orders coming in, it is important not to leave your marketing to chance. Start by creating a detailed marketing plan ahead of time. Consider all the ways you may be able to drive traffic to your site - paid ads, social media, marketplaces, email marketing, search engines, and, of course, AI platforms like ChatGPT and Google Gemini.

Use this plan to save yourself time. For example, you may choose to pre-write and design your marketing emails for the period and then use your website builder's built-in email marketing platform to schedule them throughout the period. Using the right tools, you can do this for almost every aspect of your marketing plan, leaving you to deal with the logistics of getting orders to your customers.

There are countless opportunities and possible ways to promote your business during BFCM. However, as a small business, you need to pick those that will have the biggest impact on your success. Use built-in analytical tools to see what has and hasn't worked in the past, using that data to help shape where you focus your resources.

Finally, don't forget to take regular breaks, stay hydrated, and connect with others during this often chaotic and stressful period.

Many of the best website builder platforms now offer dedicated tools for agencies and freelancers, helping them build, launch, and collaborate on website projects faster and more easily than ever before. So, it is little surprise that we are seeing a rise in website professionals switching to these platforms.

But with many dedicated agency plans costing $100+ a month, picking the wrong one can have a serious impact on your business.

I asked representatives from top agencies and some of the best website builders for agencies to tell us what you should look for when picking a website builder platform.

1. Duda

Agencies should look for a website builder that works the way they work, and that can scale with them as they grow.

The biggest mistake businesses make every day is adopting software that forces them to adapt their processes to fit the software’s opinion of how they should work, rather than how they actually work. Their website builder should include features designed around client management, team collaboration, and scalable design—the kinds of things they do every day.

Otherwise, agencies can find themselves stitching together multiple, generalist tools or facing a costly and disruptive migration. The right platform should align with your business from day one and grow alongside you, not hold you back.

2. Wix Studio

Agencies face a unique challenge: they juggle fast-paced projects and different client needs, with constant pressure to deliver high-quality, scalable websites. That’s why, when it comes to choosing the right platform for agencies, the ability to deliver exceptional design at maximum efficiency is key.

An agency should look for website builders that go beyond the basics. The right platform offers robust multi-site management, seamless team collaboration, client management tools, advanced design capabilities and customization options. These solutions help agencies stand out not only by streamlining workflows for greater efficiency, but also enabling them to deliver sites unique to every client.

Today, AI also plays a critical role in this decision. Agencies must go for a platform that offers AI-powered design assistance, automated content generation, and intelligent SEO recommendations—which help scale creativity, production and personalization across multiple clients. Those, alongside other built-in tools, enable agencies to meet diverse client needs, adapt quickly to market shifts, and deliver sites that perform.

The best website builder isn’t defined by a single feature.

It’s the one that adapts to every agency’s needs, the creative process, the team’s requirements, and the clients’ expectations. For agencies, the right platform should support how they design, collaborate, and deliver. It should simplify workflows, boost creativity, and help them build powerful websites that drive real results.

3. Elementor

When evaluating website builders, professional web creators should focus on the long-term value it provides them with. The best website builder lets you move fast, scale confidently, and never compromise on creative freedom. That means having access to a website builder that allows for pixel-perfect precision, full theme building capabilities for complete consistency, and advanced design, marketing, and ecommerce features that let you adapt to any business need.

But speed of delivery and flexibility are only part of the equation.

Today’s clients expect websites that are not only beautiful, but also high-performing, discoverable, and accessible. That requires a website builder with built-in performance optimizations, lightweight code output, lazy loading, element caching, and other measures that reduce page weight and improve load times. It should also provide a strong SEO framework, giving you confidence that your work can rank and be found, while also meeting accessibility standards to ensure inclusivity.

Another aspect to consider is extensibility and the website builder’s ecosystem, that enables you to scale your websites without limitations.

Ultimately, the right website builder is one that on the one hand, empowers you to deliver sharper, faster, and with full control of your website and business, and on the other is committed to ongoing performance and innovation improvements.

4. Zip.ch

When agencies evaluate a website builder the priority should be how well it supports consistent delivery and client independence.

A strong option allows teams to create reusable layouts and components while giving clients a clear and secure way to update their own content.

Multilingual and multi site capability should be treated as a foundation rather than an extra because audiences are rarely limited to a single market.

Built in SEO tools, fast page performance, and transparent analytics are essential to track visibility without heavy external add ons. Integrations for bookings, ecommerce, and communication channels save valuable production time and reduce the risk of fragmented workflows.

At scale governance becomes critical, so agencies should insist on role based permissions, staging environments, version history, and reliable backups.

Accessibility standards and compliance with privacy rules are not optional but part of long term quality.

Finally, check that content can be exported, migrated, and connected through APIs so the agency keeps control of its work. The right choice makes production faster, quality more consistent, and client handover more secure.

5. Webflow

Agencies today are building for an AI-enabled web. Clients expect more speed, more creativity, and more measurable impact, and agencies need the right tools to deliver. The website builder they choose has to keep pace. It should let teams design and launch without unnecessary bottlenecks, scale as client needs change, and make collaboration seamless.

The strongest platforms also create room to innovate. They help teams experiment, personalize, and stay relevant as AI reshapes search and discovery, while keeping the brand consistent.

At the end of the day, the right builder is the one that helps agencies stay ahead of their clients’ expectations.

6. TechRadar

It all comes down to flexibility.

Most website builders targeted non-technical SMBs and individual users in the past, offering them the simplicity they needed to get online quickly. It is only with the introduction of new, more technical tools that website builder have been able to target website professionals.

Of course, there is a balance to strike. Picking the best website builder for your agency requires a thorough understanding of your customers' needs.

Are they happy with a low cost, simple website that can be lightly tweaked? Or do they need a more bespoke option that can be developed over time as their business needs change and grow?

Here are some of the most important questions to ask when considering a website builder for your agency:

Design

What design tools does the website builder offer?

Does it provide an AI website builder?

How many templates does it provide, and what is the quality of those templates?

Can you access and edit the code to make those templates better fit your customers' needs?

Functionality

What business tools (ecommerce/booking etc) are included?

Does it offer an app market to help extend functionality?

What agency specific tools (white labelling/briefing tools/invoicing/collaboration tools etc) are included?

When it comes to tools, is the platform keeping pace with others in the industry (AI features etc)?

Price

How much will it actually cost to build, launch, manage, and grow a website for your clients?

Will your clients see those websites as good value for money?

This Black Friday deal from Hostinger is so early, it feels like drinking eggnog on the 4th of July.

But hey, with a massive 80% off one of the best website builder platforms, I’m here for it.

Plus, for an extra early festive boost, you can use code TECHRADAR at checkout to save an additional 10% on top - making a total saving of 83% on the original price.

Why Hostinger website builder?

Sure, $2.49/mo is an amazing price, but is the Hostinger website builder actually any good?

Hostinger’s website builder may not be as well known as the likes of Wix, Squarespace, or Shopify, but it packs many of the same features and tools.

Pick Hostinger and you’ll get access to an advanced AI website builder, a drag-and-drop editor, a bunch of templates, mobile editing, ecommerce, and blogging features.

On the Business plan you’ll also get access to an AI-powered writer, image generator, SEO assistants, and heatmap tool.

Hostinger may offer a budget price tag, but the platform feels premium to use.

Note renewal costs

To get the best rate, you’ll need to opt for a 4-year plan. After this rate expires, you’ll see a significant jump in price:

Premium website builder plan = from $2.49/mo to $12.19/mo

Business website builder plan = from $3.29 to $13.99/mo

These plans still demonstrate great value for money, but the price hike can come as a shock if you don’t see it coming.

Building a website shouldn't be hard. That’s the promise of the best website builder platforms. You get easy-to-use tools, drag-and-drop features, and templates you can tweak. Wix shines bright in this space, giving you stacks of template to suit different styles and needs.

Templates exist so we don’t need to know code or fuss over complex design when building a new website from scratch. With Wix, just picking a template sets up your whole website’s look — saving hours of time and more than a few headaches.

What are website templates?

A website template is basically a ready-made layout for your site. It’s the bones and style, like choosing a room that’s already painted and furnished. All you do is fill in your own words and pictures. Templates include layouts for headers, footers, menus, and more. We can swap colors, change fonts, and upload your stuff without messing with the underlying code.

There are free templates, which are pretty basic, but easy to use. Paid templates usually come with more snazzy designs and extra features. These premium choices might offer better support, more powerful customization, or advanced widgets for e-commerce or bookings. For some of us, free is enough, but others may want the boost of a paid template.

Wix has an enormous gallery of templates in both categories. Now let’s see how Wix templates actually work and what you need to know before switching yours.

How do templates work in Wix?

Wix gives us hundreds of templates to work with, sorted by type: business, blog, portfolio, and loads more. Head to the Wix Editor and you’ll find them right inside the "Create New Site" flow. Many templates are free, but some high-end ones cost money, especially the premium designs with advanced features.

But here’s the problem with Wix: you can’t swap templates for a published site. The only way to change your template is to start a fresh site with a new template.

You then manually move your content, like text, images, and store items, by copying it over yourself. All styling and layout elements from the old template stay behind. Things like your header, menus, and footers will use the design from the new template, but you’ll need to update the rest for a consistent look.

You should know that not all features transfer easily. Premium apps, widgets (like booking or contact forms), and certain integrations might need to be reinstalled or rebuilt on your new site. All of this means more work if you want fancy features or a custom setup.

To skip extra hassle, plan ahead! Review your content, widgets, and apps before switching. Make a checklist of what to copy over, and keep backups of important stuff. This way, we’re not left scrambling and our new site launches smoothly.

A few Wix templates worth checking out

Choosing the right template makes your site shine. Here are a few that stand out for different reasons and uses:

Allan Johnson (Free) - Wix Marketplace

Perfect for service professionals. This template makes booking easy with clear calls to action, Wix Bookings support, and a guides section to share resources with site visitors. Its bright look and sticky contact forms keep conversion high. Great for consultants and freelancers needing a sharp, fuss-free site.

Sculpt & Shine (Paid) - RS Digitals

A dream for beauty studios, coaching services, or wellness brands. This template comes packed with bold visuals, clean service lists, and smooth booking systems. Testimonials and galleries help you show off your work. It's mobile-friendly and fast, so your site looks sharp anywhere.

Writer (Free) - Wix Marketplace

Ideal for authors and writers. This template uses a tidy, vintage-inspired design great for showcasing books, press mentions, and events. It has organized sections for book launches, testimonials, and event scheduling—plus, it works well for building up your professional brand.

Jordan Taylor (Paid) - Wix Pro Themes

Best for personal brands and influencers. Editorial-style layouts, hero images, and space for services or products. Modern yet spacious look that feels both premium and approachable, plus built-in newsletter sign-up and social media tools.

Solstice (Paid) - Wix Pro Themes

If you’re into events, agencies, or building a community site, Solstice brings integrated calendars, event pages, and bright call-to-action sections. Responsive and super quick to get online, letting you organize meetups or promote your gig easily.

How to change your Wix template: A step-by-step guide

You can't change your Wix template for an existing site. If you want a fresh look, you've got to start from scratch. We know that's a pain, but if you're determined to switch, we'll walk you through adding a new template and customizing it, step by step. Let's get your new site up and running, hassle-free.

Ready to tackle it? Here's our plain guide to picking, applying, and tweaking a new Wix template. Take it one step at a time, and you'll keep things smooth.

Step 1: Create a backup of your current site

Before touching anything, secure your work.

In Wix, go to your site dashboard, click "Site Actions," and select "Duplicate Site." This gives you a snapshot of everything — pages, text, images, settings — so nothing gets lost. It's your safety net if something goes wrong later.

While you’re there, audit all your content. Copy important page text to a safe document, download every image, and jot down links to crucial forms or features like contact pages, bookings, or blog posts. List the settings you’ll want to replicate (domain, SEO, e-commerce, email, apps). This saves us from missing anything during the move and helps ensure your core content survives the transition.

Step 2: Start a new website

Log into your Wix dashboard and hit "Create New Site." You’ll pick the website type first—business, blog, shop, and more. This choice helps Wix tailor its template suggestions. Now, browse the template gallery. It’s massive, but you can use filters: free, paid, features, style, and even niche business categories.

Preview each option before deciding. Don’t rush, we all know a site’s first impression matters. Check for built-in widgets like galleries, blog layouts, store features, or appointment booking. Make sure the design is mobile-friendly; Wix lets you preview on different screen sizes. When you’re happy, select "Edit" to start customizing.

Step 3: Customize your template in the editor

The Wix Editor opens with your chosen template fully set up. Explore every page — homepage, contact, about, services. Swap in your brand colors, fonts, and logos. Replace generic text with your own words and upload images from your old site or your computer, using the Media Manager for easy access.

Play with sections by dragging and dropping elements. You can add apps from the Wix App Market: want live chat, store, social feeds, or newsletters? There’s something for almost every use. For menu bars, footers, and headers, customize navigation and page layout so everything feels seamless and matches your style.

Step 4: Migrate content manually

Wix doesn’t offer an automatic content transfer. You’ll go through each page of your old site and copy the text, images, and links into your new site’s framework.

For blog posts, use Wix Blog’s import/export tool to bring them over without losing formatting. For ecommerce, manually re-add product details, categories, cart, and thank you pages. Reinstall apps, set up booking forms, and configure contact pages. Some advanced elements, like custom code or third-party widgets, may need to be rebuilt.

Inspect each page after transferring to catch broken links or formatting issues. Try to keep site structure consistent, navigation should feel familiar for returning visitors. Test all interactive elements (forms, payments, bookings), since things may need tweaking to fit the new template’s layout and style.

Step 5: Reapply domain, SEO, and settings

Once your new site feels complete, start reconnecting the backend components. Go to site settings and connect your custom domain if you have one.

Reapply all SEO settings: meta tags, page descriptions, image alt text, and keywords. Double-check tracking codes for Google Analytics, Facebook, or other stats plugins.

Set up email forwarding, newsletter integrations, and ecommerce payment info. If your old site had premium apps, reinstall and activate them on the new site. Review all notifications and security settings, you don’t want to miss customer messages or let broken links affect your rankings.

Step 6: Preview, test, and publish

Run your site through Wix’s Preview mode. Go page by page, checking for design glitches, broken links, or weird formatting — especially on mobile. Hit every button, try every form, and test payment processes if your site sells online.

Ask a few friends or colleagues to check your site too, fresh eyes catch things you might miss. When everything’s perfect, hit “Publish” and make your new template live! Announce the update on social, email lists, or wherever your audience hangs out.

You did it! New look, fresh experience, and a site that’s ready for whatever comes next.

Troubleshooting your Wix template: Common problems and solutions

Switching templates or designing in Wix can come with a few bumps. If stuff isn’t working right, don’t panic. We’ll cover some common problems and how to solve them.

Problem: Changes aren’t saving

You click “Save,” but your updates vanish. It’s super frustrating, especially after spending time tweaking your site.

Solution: First, clear your browser cache and cookies. Switch to the latest Chrome, Firefox, or Safari for best results. If it still fails, try saving on a different computer or device. Wix works best on supported browsers and strong connections.

Problem: Pages look weird or broken on mobile

Sometimes text overlaps, images vanish, or things just don’t fit. Mobile layouts can be a headache.

Solution: Use the mobile preview in Wix Editor. Adjust mobile settings separately. (Wix has tools for hiding or rearranging sections on phones.) Keep columns narrow, and avoid huge images. Preview often, and tweak until things look sharp.

Problem: Error code 10104 during payments

You try to upgrade or buy a template, and get Error 10104. Your payment won’t go through.

Solution: Check all payment details — card numbers, expiry dates, and billing addresses. Make sure your card or PayPal is active, and funds are available. If it still fails, clear browser cache and cookies, or try another payment method. Ask your bank if they’re blocking transactions.

Problem: Editor freezes or won’t load

The Wix Editor might stall or crash, leaving you stuck and annoyed.

Solution: Reload the page using Incognito Mode. Clear browser cache, disable plug-ins, and restart your browser. If the problem persists, switch devices or browsers. Wix support can help if you’re truly stuck.

Problem: Content doesn’t transfer properly

You copy text or images from your old site, but links break or formatting gets weird.

Solution: Migrate content manually, don’t rely on bulk copying. Check all pages for missing images or text, fix broken links, and re-upload any files. Backups help, and testing saves headaches.

Changing templates in Wix isn’t as easy as clicking a button. But with the right steps and some troubleshooting, you’ll get a fresh start and a website you love.

Pineapple Builder is an AI-powered website creator that promises to generate professional business websites in minutes rather than hours. Founded by solopreneur Peter Kowalczyk, this platform targets small business owners, entrepreneurs, and freelancers who need an online presence but don't have the coding expertise.

TechRadar reviewers have spent hundreds of hours testing more than 80 website builders, from our best website builder pick Wix to niche solutions like Framer and Webflow.

Pineapple Builder stands apart for its AI-first approach, which carries on past the initial results. Once the AI is done building your site, you can rely on it again for design, content generation, and SEO. We don't think it's groundbreaking, but perhaps it's the modern equivalent of straightforward entry-level tools like Google Sites.

Pineapple Builder: 2-minute review

Pineapple Builder keeps it simple, delivering on its core promise of rapid website creation, generating functional business sites in under 5 minutes through its AI platform. It combines automated design with practical business features like SEO optimization, analytics, and mobile-responsive templates. You simply describe your business and its target audience, then watch as the platform creates a customized website complete with content and styling.

In many ways, Pineapple Builder feels like the AI-powered iteration of simple no-code builders like Google Sites and Weebly. While it doesn't match the template variety of established players like Wix or Squarespace, it can potentially carve out a niche as a fast website builder for busy professionals. Its pricing starts competitively at $15/month, with features like unlimited pages, custom domains, and widget integrations.

What is Pineapple Builder?

Pineapple Builder is an AI-powered website creation platform designed for businesses, freelancers, and professionals who need to establish an online presence quickly. Think of it as having a personal web designer, copywriter, and developer all rolled into one AI assistant that works at lightning speed.

Instead of spending weeks learning the ropes of an advanced no-code platform like Bubble or Webflow, you can simply tell the platform about your business so it automatically generates a complete website tailored to your industry and goals.

Pineapple eliminates the traditional complexities of website building by using AI to handle all the technical aspects automatically. You don't need to understand coding, web hosting, or search engine optimization. What you get is a professional-looking website that includes everything from branded design elements to search-optimized content, even if some of the customization choices are pretty barebones.

Features

Pineapple Builder offers a suite of AI-powered features to simplify the website creation and management process. It creates customized business sites from simple descriptions, offering access to over 10 million template variations across 7 design styles. Beyond basic site creation, you also get built-in SEO optimization, AI-powered copywriting assistance, mobile-responsive designs, SSL certificates, and integrated hosting.

The AI SEO assistant automatically optimizes site structure, content, and metadata for search engines, while the drag-and-drop editor with AI assistance makes customization intuitive. Integration capabilities include popular tools like Google Analytics, Facebook Pixel, and various payment processors, plus support for widgets, forms, and newsletter subscriptions.

Plus, the platform also includes multilingual support for 99+ languages and a built-in blogging system with AI-powered content generation. It will appeal to small business owners, startups, and freelancers, but has limited scalability for growing organizations or high-end professionals.

Pricing appears reasonable given the feature set, with plans starting at $15/month. You get unlimited pages, custom domain, and core business features. For users prioritizing speed and simplicity over extensive customization options, we think the feature-to-price ratio represents solid value overall.

Tools

Pineapple Builder provides an integrated suite of AI-powered tools designed to handle every aspect of website creation and management from a single platform. These tools work together to eliminate the need for multiple separate services or technical expertise.

AI website generator

Pineapple's core AI website generation tool creates complete business websites from simple text descriptions, analyzing your input to select appropriate templates, colors, layouts, and content structure. It draws from over 10 million template variations to ensure each generated site feels unique and tailored to your industry and audience.

Copywriting assistant

The built-in AI copywriter generates website content, blog posts, and marketing copy that aligns with your business goals and brand voice. This tool helps users who struggle with writing by automatically creating SEO-optimized text that speaks directly to their target customers without any copywriting expertise.

SEO optimization suite

Pineapple Builder's AI SEO tools automatically optimize website structure, meta descriptions, headers, and content for search engine visibility. It handles technical SEO elements like site speed optimization, mobile responsiveness, and schema markup, ensuring your website meets modern search engine requirements without manual intervention.

Drag-and-drop editor

Their visual editor combines traditional drag-and-drop functionality with AI assistance, allowing users to customize layouts, add sections, and modify design elements intuitively. The AI provides real-time suggestions for improvements while maintaining design consistency and mobile compatibility across all changes.

Analytics and integration hub

Pineapple includes built-in analytics tools and seamless integrations with popular services like Google Analytics, Facebook Pixel, payment processors, and email marketing platforms. This eliminates the complexity of managing multiple third-party connections while providing insights into website performance and visitor behavior.

Blogging platform

AI-powered blogging helps users create and manage content marketing efforts through automated blog post generation, SEO optimization, and content scheduling. While more basic than dedicated CMS platforms, it provides sufficient functionality for small businesses looking to establish thought leadership and improve search rankings.

Ease of use

Pineapple’s AI-powered website generation tool requires only basic business information to create fully functional sites, eliminating the traditional learning curve associated with website building. But while it gets the basics right, Pineapple does show several limitations in advanced customization compared to more established competitors like Wix or Squarespace.

Those searching for deep design control or complex functionality may find it very restrictive. And the AI blogging features remain basic compared to dedicated CMS tools, while some marketing integrations are only available on higher-tier plans.

Pricing

Pineapple Builder offers a straightforward three-tier pricing structure designed to accommodate businesses at different stages of growth.

The platform starts with a free Starter plan that includes up to 3 pages and a Pineapple subdomain, making it perfect for testing the waters. The Basic plan costs $12 per month ($15 when billed monthly) for unlocking unlimited pages, custom domain support, badge removal, widgets, and code embeds—ideal for small businesses establishing their online presence.

The top-tier Grow plan at $24 per month adds blogging, advanced analytics, and enhanced membership features for up to 1,000 members.

This pricing structure represents solid value in the AI website builder market, particularly when considering the comprehensive feature set and AI automation capabilities included at each tier. While the Basic plan at $12/month is comparable to other business-focused builders, the inclusion of unlimited pages, AI copywriting tools, and SEO optimization makes it a compelling option despite the limited feature-set.

The free Starter plan offers genuine functionality rather than just a trial, allowing you to build and publish basic websites without any upfront investment. For businesses requiring features like blogging and detailed analytics, the Grow plan provides substantial value compared to paying for separate services for CMS functionality and SEO optimization.

Security

Pineapple Builder prioritizes website security through comprehensive protection measures built into every plan. All websites created on the platform automatically receive SSL certificates that ensure encrypted connections between users and websites, protecting sensitive data during transmission.

Also, the platform implements regular security updates and monitoring to safeguard against emerging threats, with automatic backup features that protect user content against data loss and allow restoration of previous site versions when needed.

Beyond basic security protocols, Pineapple Builder also maintains a secure hosting infrastructure and pushes out regular system updates that keep websites protected without user intervention.

Support

Pineapple Builder provides 24/7 customer support across all plans, including the free Starter tier, so users can access assistance whenever needed during their website building process. It includes multiple channels such as email, live chat, and a knowledge base designed to address both technical issues and general website building questions.

Support quality appears consistently high based on user feedback, with the team providing personalized guidance tailored to specific website needs and challenges rather than generic responses. The support extends beyond basic troubleshooting to include custom advice on design decisions, SEO optimization, and platform feature utilization, effectively serving as an extension of users' technical teams. Notably, even free plan users receive the same level of support access as paid subscribers, which is uncommon in the website builder space and demonstrates the company's commitment to user success regardless of plan tier.

However, users should note that while support is available 24/7, response times may vary depending on query complexity and current support volume. The platform's emphasis on AI automation means that many common issues are resolved automatically, but more complex customization requests may require escalation to technical specialists, potentially extending resolution timeframes.

Alternatives

Pineapple Builder competes with the best AI website builders rather than traditional drag-and-drop systems, positioning itself as an alternative to manual website creation for time-constrained entrepreneurs and small business owners.

Its main competitors include Squarespace as the overall market leader, Wix AI for AI-assisted building, Durable for comprehensive AI business solutions, and emerging players like Gamma, 10Web, and Butternut AI that focus on different aspects of automated website creation.

Pineapple Builder: Summary

Pineapple Builder delivers on its promise of rapid AI-powered website creation for business users, combining intelligent automation with practical features at competitive pricing. While it lacks the customization options of established competitors like Wix or Squarespace, its generous free plan with round-the-clock support is sure to be a draw for many users.

FAQs

• Hostinger’s link-in-bio builder creates mobile-friendly pages for social media profiles
• Users can sell products, track engagement, and list up to 600 items with no hidden fees
• The tool is free, easy to set up, and can evolve into a full website later

Hostinger, one of the best website builder platforms, just announced a new feature aimed at simplifying online presence for creators, entrepreneurs, and small businesses.

The link-in-bio feature has been added to the Hostinger Website Builder and is designed for users who rely heavily on platforms like Instagram, TikTok, or X. It allows users to create sleek, mobile-friendly landing pages that consolidate all of their key links into a single, shareable URL.

The concept of a link-in-bio page isn’t new. Platforms like Linktree and Beacons have long offered similar functionality, but Hostinger’s feature is integrated directly into its existing website builder and the WordPress ecosystem. It is included in current customer plans, at a price that “makes sense”, as the platform puts it.

Hostinger claims that in just a few clicks, users can build personalized pages that showcase their content, products, contact forms, and more, while leaving their main site intact.

Upping the ante on link-in-bio sites

Hostinger also wanted to take the link-in-bio approach to the next level, and has designed its tool to be a mobile-first hub that can, when the time is right, turn into a full-blown website, easily.

For starters, users can showcase anything they want, from videos, offers, and more. They can sell merchandise, downloads, or products, without needing a full store, and can also collect emails, track clicks, and sales.

The tool allows users to list up to 600 products, accept more than 100 payment methods, and “keep more of what you earn with zero hidden transaction fees”.

To get started, users only need to select Link in bio website when creating a new site. From there, they can choose one of many pre-designed templates and publish with a custom domain. Finally, when they’re ready to expand, users can build a full website using the same platform.

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• Squarespace announces its annual Refresh update event
• There are over 60 new tools, features, and updates across the platform
• AI takes center stage with impressive new website design and management features

Squarespace has dropped its biggest update of the year, with a host of new tools and features for everyone from solopreneurs to website building professionals.

Unlike many of the other best website builder platforms, Squarespace tends to introduce a major new feature drop once a year, making my life exciting all at once.

In this year's Refresh event, I’ve counted a total of 63 new tools and features, including several essential improvements, features that bring Squarespace in line with leading competitors such as Wix, and some innovative new tools that set it apart from the crowd.

Here are the most exciting updates from the announcement:

Blueprint AI

Blueprint AI, Squarespace’s AI website builder, has received an impressive update that will make website building even easier.

In my opinion, the most exciting is the ability to build a site directly in ChatGPT. This could be good news for businesses that want to run multiple projects or systems through one central AI-powered interface.

If ChatGPT isn’t your thing, Blueprint AI’s own interface is also getting an upgrade. You will now be able to build a site through simple conversational flows. This is a welcome change to what felt like a slightly outdated interface that Blueprint has historically offered.

Oh, and you can now add AI generated images and video to your website designs.

New professional tools

Squarespace has doubled down on its commitment to website building professionals with a set of new, dedicated features. These include the ability to animate and transform blocks, create different layouts for mobile, and import external font styles.

Squarespace Circle members can also save and reuse section layouts across multiple projects, helping web creatives drastically speed up the design process.

Beacon AI

Squarespace describes Beacon AI as “your new business partner across the Squarespace platform”.

Think of it as a little helper you can ask to do website tasks for you.

Need product descriptions written? Beacon AI can do that. Want to generate a discount code? Ask Beacon AI. Building a FAQ page? Outsource it to your AI helper.

Where Blueprint AI deals with design, Beacon AI deals with everything else.

With AI-driven traffic becoming increasingly important to websites, Beacon AI can give you insights into how and where your site shows up, helping you boost visibility. It offers similar insights for search engines, scanning your page titles, descriptions, and alt text, allowing you to optimize them in one click.

Finally, Beacon AI can work behind the scenes to scan your site, helping catch issues before they impact visitors or your search engine rankings.

Other noteworthy updates

Squarespace has also updated its tools for selling services. You can now sell and promote retreats, group trips, and camps with improved product listings and built in forms, helping you gather crucial information quickly and easily.

There are more financial solutions available, too. US users will be able to access Squarespace Balance, an all-in-one financial account for same-day earnings, rewards, and business spending cards. US and UK users will also be able to access business growth funding through Squarespace Capital. The platform has also added new ways to get paid and manage your money.

Bio Sites users will be able to sell digital downloads and book 1:1 appointments directly via their mobile site.

More updates to marketing tools, domains, and donation features have all been made. You can find full details in Squarespace’s Refresh 2025 roundup.

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You need a website that works. But starting from scratch feels overwhelming. Whether you're launching a business or showcasing your portfolio, the right template sets the foundation for success.

Wix, ranked number 1 in our list of the best website builder platforms, offers over 2,000 templates across dozens of categories. But not all templates are created equal. Some shine with elegant design, others excel at functionality.

We've tested the most popular options to find the real standouts. These ten templates combine stunning visuals with practical features. Each one helps you build a professional site that actually converts visitors into customers.

The best Wix templates

1. Elegant Photography Portfolio

This minimalistic template puts your visual work front and center. The clean layout organizes images into galleries while maintaining focus on your artistic vision.

Built-in Wix Pro Gallery features let you customize collections effortlessly. Perfect for photographers, artists, and creative professionals who need their work to speak for itself.

2. High-Tech Startup

A visionary aesthetic designed for the future of business. The sophisticated design showcases your product while Wix Forms helps recruit talent and grow your subscriber base.

This template works brilliantly for startups and mobility companies. Clean lines and modern typography establish credibility with tech-savvy audiences.

3. Business Consultant Pro

Professional and goal-oriented design that converts visitors into clients. The simple navigation highlights services and testimonials on a single page.

Built-in contact forms make it easy for potential clients to reach out. Ideal for advisors, analysts, and small firms looking to generate quality leads.

4. Pilates Studio Fitness

Energetic design that inspires health and wellness. Features Wix Bookings for easy session scheduling and appointment management.

Dedicated sections showcase classes, instructors, and testimonials. Perfect for fitness centers and wellness businesses building community engagement.

5. Tote Bag Designer Store

Eye-catching ecommerce template for creative retailers. Upload product photos and write compelling descriptions with ease.

The FAQ section helps answer customer questions upfront. Designed specifically for accessory shops and designer retailers looking to make an impact.

6. Home Improvement Contractor

Clean and classy design that builds instant trust. Prominently displays services and past work through beautiful imagery.

Potential clients get a clear sense of your capabilities before making contact. Perfect for remodeling and contracting services that need to showcase quality.

7. Creative Professional CV

Professional template that highlights skills and experience effectively. Perfect platform for showcasing qualifications and past projects.

Gives insight into what makes you approachable and professional. Ideal for portfolios, resumes, and creative professionals building their personal brand.

8. Construction Company Pro

Impressive and trustworthy design for building industry professionals. Customizable sections showcase services and successful projects.

Wix Forms integration helps generate leads and grow your client base. Built for contractors and engineering firms that need to demonstrate expertise.

9. Spa Wellness Store

Calm and soothing ecommerce environment for health products. Minimalist design creates the perfect backdrop for beauty and wellness items.

Built-in booking app lets customers schedule appointments easily. Great choice for spa retailers and wellness stores emphasizing natural living.

10. Personal Blog Platform

Clean, minimal design perfect for sharing your unique voice. Wix Blog features help you build following and even monetize content.

Ideal platform for entrepreneurs and hobbyists to promote themselves. Simple layout keeps focus on your content while maintaining professional appearance.

How to choose your Wix template

Picking the right Wix template isn’t about looks alone. The process involves matching design and features to your project goals in a smart way. Start by thinking about your users, your needs, and how your brand feels.

• Define your goals first. Templates support different sales funnels, so align your template structure and style with your marketing goals—like converting sales or showcasing services.
• List feature requirements up front. Write down all must-have functions, like online bookings, portfolio galleries, blogs, and more, before browsing templates.
• Check mobile responsiveness. Preview templates on phones and tablets early. Some look great on desktop but fall short on smaller screens.
• Focus on content fit. If images are key to your site, go with templates that prioritize visuals. If text-heavy, pick clean layouts designed for readability.
• Review customization ease. Some templates allow effortless swapping of colors, fonts, and sections. Others can feel rigid. Pick one that requires minimal heavy changes for your desired look.
• Test template navigation. Click through interactive elements before committing to make sure navigation feels intuitive and smooth for visitors.
• Think long-term. Ask yourself: Can this template scale as your site grows, like adding an ecommerce section or blog down the line? Choose with future changes in mind.
• Preview with real content. Fill in sample text and images to see how your material fits the template. This reveals any hidden limitations before launch.

Building websites with Wix AI website builder

Wix AI website builder has really changed the default website building experience, making it easier and more personal for everyone. Instead of starting with a pre-built template, you can answer a few questions about your website’s purpose, needs, and style. Wix AI then generates a custom site, often with all core elements in place: pages, layouts, text, and images tailored to your responses.

We find this approach easier for beginners and those short on time. The AI website builder’s suggestions steer clear of blank-page anxiety and do a lot of heavy lifting. It helps you build a site that feels coherent without combing through hundreds of template options.

Compared to using a template, Wix AI website builder offers personalized flexibility out of the gate. Instead of picking a design and then manually swapping content, you get an initial site that’s already shaped to your answers. Not just your brand colors, but also the most relevant sections and features. On the downside, the auto-generated look might not match some specific creative visions, so manual editing is often necessary for advanced users or designers.

Is it better? For most people, Wix AI website builder works brilliantly for quick launches and basic needs. Templates still win for those who want a particular aesthetic or control over page structure from the start.

The best Wix templates: Summary

Wix offers incredible control and creativity with zero coding requirements.

Thanks to its customizable template library and AI builder, anyone can craft a website that looks sharp and reflects their brand. If you want even more customizability, agencies and businesses can always get a subscription to Wix Studio, for the same monthly price tag. Although the skill requirement goes up, it dramatically improves your ability to create pixel-perfect designs with advanced interactive elements.

From its modest beginnings to today’s AI-fueled superpowers, Squarespace has been synonymous with a great website-building experience, consistently ranking highly on our lists of best website builder platforms, and for quite a few very good reasons.

Thanks to its sleek templates, comprehensive collection of features, and ease of use, it makes website creation a breeze for anyone, regardless of their level of expertise in this matter.

Why choose Squarespace?

Choosing Squarespace makes sense simply because it’s one of the most versatile website builders in the industry, equipped with everything you need to launch a professional site with no coding required.

With it, you’re getting access to expertly designed templates, an AI-powered website builder, and detailed ecommerce functionality (this means payment processing, marketing tools, and analytics). Plus, you’ll receive seamless integrations with third-party services for any additional features you wish to add to your website.

Even without the ongoing 10% discount, Squarespace is affordable for what it offers. Its plans begin at just $16 per month (billed annually), and you can even take it out for a spin risk-free during a 14-day free trial.

• Hostinger launched Web2Agent to make websites compatible with AI agents
• The tool enables structured, machine-readable content without altering site design
• Web2Agent is free, optional, and respects privacy standards like robots.txt and llms.txt

Hostinger, one of the best website builder platforms, is preparing for a world in which the internet is primarily designed for AI agents. To that end, it just introduced a new tool called Web2Agent that aims to make getting your website AI-ready as easy as clicking a button.

For those unfamiliar with the term, an AI agent is software that can perceive its environment, make decisions, and take actions to achieve specific goals. Think - virtual assistants, recommendation engines, or autonomous robots.

Hostinger, also well-known as one of the best web hosting platforms, has recognized a future where websites are viewed more by AI agents, gathering information for humans, than by humans themselves. Therefore, websites need to adapt, making it easier for these AI agents to collect and understand the information they need.

“Your next visitor might not be human - it could be an AI agent. These agents don’t care about design or layout. They need structured, machine-readable data they can navigate, understand, and act on. If your site can’t provide that, you’ll be left behind,” as Tomas Rasymas, Head of AI at Hostinger, explained.

Introducing Web2Agent

Hostinger wants to help facilitate that change through a service called Web2Agent, described as a “one-click service that makes our client websites AI-ready”. The tool makes websites fully AI-compatible agents that can be discovered, understood, and accessed by AI tools. Any updates to the website, such as new articles or structural changes, are automatically tracked and synchronized, and since everything is happening in the background, the design remains untouched.

Web2Agent is also said to keep privacy in mind, respecting industry standards such as robots.txt and llms.txt, keeping website owners in full control. Participation is apparently entirely optional, and the tool can be turned off at any time with no impact on the site’s visible content.

The tool is free for Hostinger clients using WordPress and the Hostinger Website Builder.

WordPress users can opt in, by navigating to their WP Admin panel and visiting Hostinger - Tools. There, they should locate the LLM Optimization section and enable the Web2Agent feature. Website builder users can opt in by going to edit their site, selecting 'More' from the side panel, selecting 'General Settings', and finally turning on Web2Agent.

Comment from the expert

Although AI agents are unlikely to be the primary source of traffic to your website right now, there is a clear trend that shows this may well be more common in the years to come.

According to Hostinger, in August of this year Chatgpt.com drew 5.8 billion visits, Google's AI Overviews now reach 1.5 billion monthly users, and the largest AI bots are crawling 85% of websites every day.

These AI tools are already impacting how many people visit your site, with some studies suggesting that clickthrough rates can drop by up to 50% when AI answers appear on the page.

But websites are far from obsolete. People still need the information your website holds, they are just starting to access it in a different way.

This new tool from Hostinger makes it easy for website owners to make their sites AI-friendly. Of course, using Web2Agent doesn't guarantee that your content will appear in AI results - but it is likely to increase its chances - and, personally, I cannot think of a single downside to turning this feature on.

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Your website sits buried on page two of Google results while competitors capture the traffic you deserve. You're losing potential customers every day. The problem isn't always your content or your business, it's that you're not using the right tools to optimize for search engines.

Most business owners think SEO requires expensive third-party subscriptions or technical expertise. But the best website builder platforms pack powerful optimization tools right into the platform. These integrated solutions can transform your search visibility without breaking the bank.

We'll explore seven game-changing SEO tools that come built into popular website builders like Wix, Hostinger, or Squarespace. You'll discover how to leverage these features to climb the search rankings and attract more organic traffic to your site.

7 powerful SEO tools found in popular website builders

Website builders have evolved far beyond simple drag-and-drop editors. They integrate sophisticated SEO tools that often rival standalone optimization software. They also eliminate the need for multiple subscriptions while simplifying your optimization workflow.

Some website builders now offer everything from AI-powered metadata and XML sitemap generation to granular site auditing capabilities. Platforms like Wix, WordPress, and Webflow lead the pack with robust SEO toolkits that help users achieve professional-level optimization without technical expertise.

1. XML sitemap generator

XML sitemaps serve as your website's roadmap for search engines. These files list all important pages on your site and provide crucial metadata like last modification dates and page priorities. Search engines use this information to crawl your site more efficiently and understand your content structure.

Modern website builders automatically generate and update XML sitemaps whenever you add or modify pages. This automation ensures search engines always have current information about your site's structure. Platforms like WordPress, Wix, and Squarespace create these sitemaps without any manual intervention, then submit them to Google Search Console for immediate indexing.

The SEO benefits are substantial. Sites with properly configured XML sitemaps experience faster indexing of new content and improved crawling of deep pages that might otherwise be overlooked. This translates to better search visibility and quicker recognition of your fresh content by search engines.

2. Keyword researcher

Built-in keyword research tools help you discover what your audience actually searches for. These tools analyze search volume, competition levels, and related terms to guide your content strategy. Some website builders now integrate with professional keyword databases to provide enterprise-level insights.

Wix's partnership with Semrush delivers comprehensive keyword data directly within the editor interface. You can research keywords, analyze search trends, and optimize content without leaving the website builder. This integration shows search volumes, difficulty scores, and related keyword suggestions right where you're creating content.

The real power lies in real-time optimization guidance. As you write, these tools suggest relevant keywords and help you maintain optimal keyword density. This prevents keyword stuffing while ensuring you cover important search terms naturally throughout your content.

3. Website auditor

Comprehensive site auditing tools scan your entire website for SEO issues that could hurt your rankings. They check for broken links, duplicate content, missing meta tags, and technical problems that search engines penalize. Modern website builders include automated auditing that runs smoothly in the background.

Advanced auditing features analyze page loading speeds, mobile responsiveness, and Core Web Vitals metrics. Webflow Optimize examines your site's technical SEO health to provide specific recommendations for improvements. Its new AI can identify issues like oversized images, bad code hygiene, absent alt tags, and server response problems.

The auditing process generates detailed reports in moments, with prioritized action items. Each issue includes explanations of why it matters and step-by-step instructions for fixing it. This enables non-technical users to address complex optimization problems without hiring developers.

4. AI heatmapping

AI-powered heatmapping tools reveal exactly how visitors interact with your website pages. These tools track click patterns, scroll behavior, and attention areas to show which elements engage users most effectively. Their behavioral data directly impacts your SEO through improved user experience metrics.

Modern heatmapping tools, like the one from Hostinger Website Builder, leverage artificial intelligence to predict user behavior and identify optimization opportunities automatically. It can forecast where visitors will focus their attention before you publish pages. This helps you design more effective layouts from the start, but the best part is you don't need to run any third-party trackers on your site to do it.

Search engines consider user engagement signals when ranking pages. Sites with better click-through rates, longer session durations, and lower bounce rates tend to rank higher. AI heatmapping helps you optimize these metrics by showing exactly where your pages succeed or fail at capturing visitor attention.

5. Metadata generator

AI-powered metadata generators create compelling titles and descriptions that boost your search click-through rates. These tools analyze your content and generate SEO-friendly meta tags that accurately represent your pages while incorporating target keywords. It saves hours of manual optimization work.

Advanced metadata generators consider character limits and keyword placement to craft descriptions that perform well in search results. For example, Wix has an AI text generator built into its SEO settings pages that letsf you generate headlines and descriptions with just a single click.

Well-optimized meta descriptions can improve click-through rates, plus they also signal search engines on the nature and topic of your content. They impact search rankings, clickthrough percentage, on-site engagement, and bounce rates.

6. SEO optimizer

Built-in SEO optimizers provide real-time guidance as you create content. These tools analyze your posts and pages for keyword usage, readability, authority markers, and search intent. They offer suggestions for search performance in real time as you write.

Advanced optimizers use TF-IDF analysis to recommend topically relevant keywords and phrases that top-ranking pages use. Website builders like WordPress and Wix integrate with SEO platforms like Yoast or Semrush that offer this for free. You receive immediate feedback on title tags, headings, internal linking, and content structure.

Optimization reports also include technical SEO elements like schema markup implementation and canonical tag management. They automatically apply structured data to help search engines understand your content better. This improves your chances of appearing in rich snippets and other enhanced search features.

7. Page speed analyzer

Page speed analyzers integrated into website builders continuously monitor your site's loading performance across different devices and connection speeds. These tools identify specific elements that slow down your pages and provide actionable recommendations for improvement. Speed optimization directly impacts both user experience and search rankings.

Modern analyzers evaluate Core Web Vitals metrics that Google uses for ranking decisions. Tools measure Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift to ensure your pages meet Google's performance standards. They even include automatic optimizations like image compression and code minification to improve these scores.

For example, Wix offers a dedicated Site Speed Dashboard that tracks your loading speed over time based on real user experience. Meanwhile, WordPress and Webflow both offer built-in features and third-party integrations that can minify your site's JavaScript, CSS, and file size to reduce load times.

Should I be paying extra for SEO tools?

Most website builders offer SEO tools that handle the fundamentals well. But dedicated platforms like Semrush and Ahrefs offer way more sophisticated capabilities for competitive analysis and advanced optimization. They have massive keyword databases, better backlink analysis algorithms, and detailed competitor intelligence that website builders can't match.

Semrush tracks over 25 billion keywords across 142 geographic databases. Ahrefs still maintains one of the largest backlink indexes on the web. Website builders typically offer good keyword suggestions and competitive insights. But professional SEO platforms also include advanced features like rank tracking, content gap analysis, or historical keyword popularity data.

Consider upgrading to dedicated SEO tools when you're competing for highly competitive keywords or running multiple websites. They're particularly valuable for agencies, established businesses, or anyone managing SEO across multiple domains.

But the investment only makes sense when organic traffic generates significant revenue for your business. Professional SEO tools typically cost $99-$300 monthly, but they can identify opportunities worth thousands in additional traffic. If you're just starting out or managing a single website with a local focus, website builders provide sufficient functionality without the added expense.

Most growing businesses benefit from starting with built-in tools, then upgrading when they hit limitations. Website builders are great at automating technical SEO with guided optimization prompts. But they falter when researching niche keyword data or diagnosing complex technical issues.

Which website builder is best for SEO?

Wix is the top SEO-friendly website builder for most users in 2025, combining comprehensive optimization tools with beginner-friendly UI. It integrates Semrush keyword research directly into its editor, along with AI-powered metadata generation and a dedicated SEO Learning Hub for expert-led webinars.

WordPress still remains a powerhouse choice for advanced users and content-heavy sites. Its strong plugin ecosystem, including Yoast SEO and RankMath, provides unmatched customization and control over SEO. But, WordPress also requires significant technical knowledge and ongoing maintenance, plus added subscription costs for each plugin you use.

Webflow and Squarespace occupy the middle ground, offering more design flexibility than Wix while maintaining user-friendly interfaces. Webflow is one of the best website builders for agencies and provides developer-level control over technical SEO elements, but not as much guidance. Squarespace is good for mobile optimization and automatic schema markup, but doesn't suggest meta descriptions or article headlines.

Wix wins for most users because it eliminates the complexity barrier that prevents effective SEO implementation. It automates technical requirements like XML sitemaps and SSL certificates while providing actionable guidance through its SEO wizard. With the integration of professional tools like Semrush and Google Business Profile, it is one of the best small business website builders, offering enterprise-level insights without the complexity.

Struggling with slow website growth and limited return visitors? Building an online presence from scratch can be scary, because it's easy to get lost in the weeds unless you know exactly what you're doing.

Ultimately, you want to attract traffic – and turn those visits into sales – without burning yourself out or emptying the bank in the process.

You’ve likely searched for real answers, but received only generic advice so far. Luckily, there are plenty of marketing tools available within the best website builder platforms that you can get running with little to no extra cost. What you need is built-in solutions that do the heavy lifting for you, saving you from managing endless plug-ins with complex setup instructions. Here's how.

Attract, engage, and convert: Understanding how websites grow and retain audiences

Growing your website means guiding visitors through a clear journey. This is what we call the inbound marketing funnel, a proven path that turns strangers into loyal customers. Think of it like hosting a dinner party: you attract guests with great invitations, engage them with interesting conversation, then convert them into friends who'll come back again.

The funnel works because it matches how people actually make decisions. Nobody buys from a website they've never heard of on their first visit. Instead, they need to discover you, learn to trust you, then feel confident enough to take action. Each stage builds on the last, creating a natural flow that feels helpful rather than pushy.

Here's how each stage works:

• Attract: Draw in potential customers through valuable content, SEO, social media, and targeted ads that solve real problems they're searching for
• Engage: Convert casual visitors into leads by offering helpful resources like guides, newsletters, or free tools in exchange for their contact information
• Convert: Guide interested leads toward making a purchase through personalized emails, demos, testimonials, and special offers that address their specific needs
• Delight: Keep customers happy and turn them into repeat buyers and brand advocates through excellent support, loyalty programs, and ongoing value

How website builders can help you grow online traffic

Modern website builders like Wix, Squarespace, Shopify, and Hostinger have developed into complete marketing powerhouses. They're not just for creating pages anymore, these platforms flex serious traffic-growing tools right on their dashboards. You get everything from SEO wizards to social media schedulers, all designed to work together without separate subscriptions or complicated setup.

Wix leads the pack with its built-in SEO features, including keyword support from Semrush and an AI meta tag creator that writes optimized titles and descriptions for you. Meanwhile, Squarespace excels on the content marketing side with stronger blogging tools and built-in analytics that show exactly which posts drive the most traffic. Shopify dominates ecommerce marketing with tools for abandoned cart recovery, discount codes, social selling integrations, and detailed customer segmentation.

What makes these platforms powerful is how everything connects automatically. When you publish a blog post in Squarespace, it can auto-share to your social accounts and update your sitemap for SEO. Shopify's email campaigns pull customer data to send personalized product recommendations. Even Hostinger includes AI-powered SEO guidance as a standard feature.

Automate social media campaigns with Wix Ascend

Instead of juggling multiple platforms and scheduling tools, Wix Ascend gets you a single system that creates and posts content automatically. This saves hours each week and ensures your brand stays active across Facebook, Instagram, and other major networks without constant manual work.

The platform offers over 100 professionally designed templates that match your brand style, making it easy to create eye-catching posts even without design skills.

You simply connect your social accounts, choose from templates or create custom graphics, then schedule everything in advance. The basic plan allows only five posts per month, but unlimited plans remove all content restrictions.

Read our full Wix review to learn more about what the platform has to offer.

Launch automated newsletters with Hostinger Reach

Hostinger Reach makes email marketing surprisingly simple with its AI-powered template creator that writes entire newsletters for you. Just tell it what you want to promote, be it a sale, a new blog post, or a company update. It instantly creates a mobile-friendly email complete with subject lines and call-to-action buttons. No more staring at blank templates or worrying about design skills.

Reach handles the technical stuff automatically, including SPF, DKIM, and DMARC records that help your emails land in inboxes instead of spam folders. Contact management is equally effortless, since you can manually add subscribers, import spreadsheets and databases, or sync directly with forms using Hostinger Website Builder. The free plan includes unlimited contacts and 200 monthly emails to 100 subscribers, making it perfect for testing the waters.

Our full Hostinger website builder review tells you everything you need to know about the platform.

Optimize your pages with Squarespace Search Tools

Squarespace's AI SEO tool takes the guesswork out of search optimization by automatically generating page titles, meta descriptions, and image alt text for your content. The system examines each page on your site, references your brand identity, then creates SEO metadata that helps search engines understand what you're about.

Squarespace even provides a personalized SEO report showing exactly which pages need attention, then lets you improve them with AI. You can review, edit, or regenerate any suggestion until it feels right for your brand voice.

Beyond metadata, Squarespace also includes automatic SEO fundamentals like clean URLs, mobile optimization, and auto-generated sitemaps that work behind the scenes. Its system continuously learns from your content style and business type, making its suggestions more accurate over time.

Read our full Squarespace review to learn more about what Squarespace offers.

Increase store conversions with Shopify Flow

Shopify Flow shakes up ecommerce management by automating repetitive tasks that usually take up your entire day. Its drag-and-drop workflow builder operates on simple trigger-condition-action logic. When something happens in your store (like a new order), it checks your conditions (order value over $100), then takes action automatically (send a thank-you gift card). No coding required, just smart business rules that work 24/7.

Flow is perfect for inventory management, customer segmentation, and order fulfillment automation. You can set up workflows that automatically tag high-value customers, restock popular items, or flag potential fraud attempts. It also integrates with dozens of popular apps like Klaviyo for email marketing, Rise.ai for gift cards, and various fulfillment services. All of this makes your online store more responsive and customer-friendly, increasing the chances of returning customers.

Check out our full Shopify review to learn more about how the platform can help you grow your store.

Build targeted campaigns with GoDaddy's Marketing Planner

GoDaddy's Digital Marketing suite includes an AI-powered Marketing Planner that creates custom action plans based on your business goals and current online presence. Instead of wondering what to work on next, you get specific tasks that move the needle in the right order of priority.

Unlike generic SEO checklists, the tool analyzes your industry and competition to suggest realistic, achievable marketing steps. It combines multiple marketing channels in one dashboard, including branded email campaigns, social media management, and built-in SEO tools that help you get found on Google.

You can create professional content using GoDaddy Studio templates, then distribute it across email, social media, and your website automatically. Analytics and reporting features track performance across all channels, showing which efforts generate the most leads and sales. Social media integrations feed directly into your dashboard, while search optimization features make every page crawlable.

Read our GoDaddy website builder review to discover more about the platform.

Create personalized experiences with HubSpot's Smart Content

HubSpot's Content Hub includes powerful Smart Content features that tailor your website experience based on visitor data stored in your CRM. Instead of showing the same cookie-cutter content to every visitor, you can display different messages and offers based on things like location, previous activity, or lead status.

It all works seamlessly with HubSpot's built-in analytics and marketing tools, automatically tracking which personalized content performs best with different audience segments.

You can create entire dynamic content sections that change based on visitor behavior. Like showing special offers to returning visitors or different service pages for various industries. When someone interacts with personalized content on your site, that data flows into automated email sequences and sales workflows.

Read our HubSpot website builder review to learn more about the platform.

Remove technical bottlenecks with Bluehost's SEO Checker

Bluehost's Digital Marketing Solution includes an SEO Checker that instantly audits your website for common optimization issues like missing meta tags, broken links, and slow speeds. Without any technical help, the tool provides clear fixes that directly increase search rankings.

Bluehost also automatically sets up Google Analytics and Search Console integration with one-click installation, giving you immediate access to traffic data, keyword rankings, content performance metrics, and more from a single dashboard. Performance monitoring tools track critical SEO ranking factors and provide ongoing suggestions for improvement.

Moreover, AI-assisted content planning features help identify related keywords and generate SEO-focused content briefs that match both search intent and user needs. Plus, 24/7 support from digital marketing specialists means you can get guidance on everything from setup to advanced optimization techniques.

Improve on-site engagement with Elementor PRO Widgets

Elementor Pro comes with powerful built-in widgets that let you take full control over your site’s marketing and content features. These tools make it simple for anyone to design landing pages, capture leads, or showcase products without writing a single line of code.

You get everything from forms and price tables to sliders and popups, so building high-converting campaigns is faster than ever. The Form Widget lets you create custom lead capture forms, contact pages, surveys, and other interactive elements. Meanwhile, Popups divert attention towards discounts and newsletters without disrupting the browsing experience.

Other versatile widgets include the Posts Widget for custom blog layouts, Testimonials to build trust, and Call-to-Action buttons that drive visitors to the next step. Each widget gives you granular control over styling, animation, and behavior, so your site can stand out in all the ways that matter.

Not a week seems to pass without at least one of the best website builder platforms adding a new AI feature to its toolkit, making it easier than ever for anyone to create, launch, and manage a website.

But now that building a website is as easy as writing a sentence and clicking a button, where does that leave the agencies that previously offered the highly technical skills needed to launch a site?

Earlier this week, I was invited to attend Duda's customer summit in Amsterdam. Duda is a website building platform that has been purpose built with website professionals in mind, making it one of the best website builders for agencies on the market.

During the event, I had the chance to talk to everyone from agency owners to the Duda co-founders, giving me a unique perspective on how AI is really impacting website building professionals.

So, will AI end the website agency as we know it? Below you will find what Itai Sadan, CEO and Co-founder of Duda, had to say about the topic.

In a recent press release, Duda claimed that agencies must evolve from service providers to strategic partners. What specific capabilities should agencies be focusing on in order to survive and thrive in the next 5 years?

Agencies that want to survive and thrive over the next five years must shift from simply building websites to becoming true strategic partners for their clients. That means focusing on digital reputation management, enabling businesses with AI-driven tools, and embracing consultative services that look beyond the website to the entire business.

Agencies need to think holistically about growth, offering digital marketing strategies that directly drive SMB success, while also orchestrating the right mix of technologies—including AI—to increase productivity and deliver measurable outcomes. The future isn’t about being a website factory; it’s about helping businesses grow smarter, faster, and more sustainably.

With 50% of websites built on Duda now using AI, are traditional methods of website building becoming obsolete?

AI isn’t replacing the art of website building. If anything, it’s amplifying it.

At Duda, we’ve embedded multiple AI assistants into the website building process, from creating copy and optimizing SEO to automating workflows and gathering client content, so builders can work faster and smarter.

But the real magic happens when agencies infuse that efficiency with creativity and strategy. Without that human touch, 10,000 accountant websites generated by AI would all look the same. At the end of the day, websites need to stand out, be discovered, and build trust. In an era where E-E-A-T is more important than ever, it’s the human expertise guiding AI that ensures every site is not only functional, but truly unique and credible.

As AI makes it faster, easier, and cheaper to build websites, how can agencies continue to create value and drive profits in a world where making a website is as easy as typing a sentence and clicking a button?

AI is undoubtedly transforming how websites are built, making the process faster, easier, and more cost-efficient—but that doesn’t mean agency pricing will go down.

Clients aren’t paying for the time it takes to build a site anymore; they’re paying for outcomes, strategy, and expertise. As small businesses face increasing complexity across digital channels, the value of an agency that can simplify, strategize, and drive results becomes even more critical.

AI allows agencies to do more with less; streamlining operations, automating tasks, and focusing their human creativity where it matters most. Ironically, in a world where building a site is as easy as typing a sentence, agencies that embrace AI to deliver smarter, more comprehensive services may be in a position to deliver, and subsequently charge, more, not less.

With AI helping automate much of the work traditionally done by entry level employees, how do you see agencies nurturing junior talent in the coming years?

The reality is that it’s going to be harder for entry-level employees to break into the industry, because many of those traditional first jobs, like drafting and reviewing content, can now be done by AI.

The way forward is for aspiring talent to educate themselves on these tools and arrive not just ready to learn, but ready to add value. Agencies will be looking for people who can bring ingenuity, innovation, and fresh approaches to leveraging AI in ways that more seasoned professionals may not yet have embraced. The next crop of junior hires won’t be trained from scratch, rather, they’ll prove they can elevate the work from day one.

Your MCP server lets users manage sites through AI assistants like Claude. Are you worried that Duda could become a backend service whilst AI assistants become the primary interface? How do you plan on continuing to offer value to your customers in this case?

We're not threatened by new interfaces. On the contrary, we embrace them.

Whether it's AI assistants like Claude, voice interfaces, our own UI, or direct API access, we want to empower users to work in the way that’s most natural and productive for them.

The value Duda delivers isn’t just in how users interact with the platform, but in the platform itself; where the sites live, scale, and succeed. Our mission is to support the creation of more websites, and our incentives are fully aligned with that goal, no matter what tool or assistant gets the job done.

What are the biggest opportunities agencies should be looking to take advantage of in the coming months?

As AI continues to reshape the way people search and discover information, agencies have a massive opportunity to step up and provide clarity to their clients navigating this new landscape.

Just like Zynga capitalized on early Facebook to scale rapidly, there’s a similar moment happening now with AI-powered platforms like ChatGPT, Gemini, and Perplexity. These tools are the new gateways to customer discovery. Agencies that understand what people are asking these models and craft content that aligns with those questions have an opportunity to leap-frog their competition by becoming the default brand that these models recommend.

Are there other exciting updates to Duda you are currently working on that you can share with us?

One of the most exciting developments we’re working on is Copilot, our own native conversational assistant embedded directly within the Duda Editor.

Unlike external AI tools, Copilot is deeply integrated into the platform, blending the intuitive power of natural language with the precision of our drag-and-drop interface. It exists in context, understands the Duda ecosystem out of the box, and makes building beautiful, high-performing websites even faster and easier. We're incredibly bullish on the value this will unlock for our power users.

Beyond Copilot, we’re doubling down on AI discoverability, investing in everything from LLMs.txt to schema optimization and ongoing research—all with the goal of maximizing how AI can elevate the performance and discoverability of every Duda site.

If you’re looking to polish up your portfolio or resume to stand out this fall when you return to school, then look no further than one of the best website builders on the market.

Squarespace is an all-in-one platform that abounds with easy-to-use features that you can utilize without coding knowledge. The numerous templates ensure your website will be mobile-friendly, while built-in marketing tools such as email campaigns & SEO tools, which will help bring the necessary public to your creation.

If you’re feeling entrepreneurial, you can also build an e-commerce website using a powerful drag-and-drop editor.

Why choose Squarespace?

Compared to numerous other website builders, Squarespace brings versatility thanks to its unbeatable templates and an easy-to-use layout. And as we said in our Squarespace review, you are covered by secure hosting and 24/7 customer support.

For the laziest among us, there is also an AI website builder included that builds your site in a few clicks.

With the perfect blend of flexibility, ease of use, built-in powerful tools, and 24/7 support, Squarespace makes it easy for you to have an online presence.

And now, you can get all of it at a discount thanks to our back-to-school savings, and turn your ideas into a website that will do the heavy lifting for you.

• Wix introduces Email Assistant, a GenAI tool that drafts and designs marketing emails
• Users can chat with the Assistant to refine layout, visuals, messaging, and other elements
• The AI editor simplifies email creation, offering a faster, more intuitive alternative

Wix, one of the best website builder platforms on the market, has just integrated Generative Artificial Intelligence (GenAI) into its email editor, promising its users less complexity and end-to-end support for all their email marketing efforts. The GenAI tool is called Wix Email Assistant, and it should lend a helping hand with important email elements such as layout, visuals, messaging, and overall design.

In an announcement shared with TechRadar Pro recently, Wix said users will be able to simply chat with the tool, explaining the campaign’s goal and intent. They can share initial ideas, tone of voice, and other important factors, and the Assistant will respond by pulling relevant business data that was previously inputted to the business manager.

After that, the tool generates an email draft with all the relevant sections, copy, and visuals, which can then be tweaked and modified - again through conversation with the Assistant.

Removing barriers to effective marketing emails

The new AI editor also comes with a number of design enhancements, such as a gallery of pregenerated sections and elements, editable design themes, customizable design settings, and flexible layout control with movable sections.

“Whether a user needs help brainstorming an email marketing campaign, wants to get a head start with AI, or build an entire email from scratch, the Email Assistant makes it possible,” said Linas Daugirdas, Head of Wix Emails. “From designing the layout to crafting compelling content, creating effective marketing emails is often time-consuming and complex. Our goal was to remove those barriers. The Email Assistant does just that - it’s like having a marketer and designer built right into the editor.”

For those who like to write their emails the old-fashioned way - manually - they will still be able to do so, Wix said. However, the company did stress that an AI email editor provides a “more intuitive experience” and could help create higher-quality emails that improve engagement rating.

The new tool is now available for Wix users in English. The company did not state if it plans on adding other languages, or when.

Comment from the expert

Adding AI to its email marketing tool will help Wix stand out from other website builders, as well as helping it compete with some of the best email marketing platforms on the market.

Although Wix claims that using AI to build marketing emails will be a “more intuitive experience”, it is important to maintain oversight of the content it produces - using it as a tool rather than an outsourcing option to ensure quality and consistency in your email marketing.

That being said, I can see that smart small businesses will be able to leverage this new feature to increase email marketing success.

More from TechRadar Pro

• Wix teams up with ActiveCampaign to help customers grow
• Learn more about Wix with our full Wix review
• Duda targets a major agency pain point with its new AI-powered tool

• Wix merchants can sync products and run Pinterest ads linking to checkout
• Setup is simple, automatic, and requires no technical skills
• Strengthens Wix’s multichannel selling alongside YouTube, ActiveCampaign, and Printful

Image-sharing social platform Pinterest is now integrated with one of the best website builder platforms, Wix, allowing merchants to promote and sell their products directly on the platform.

In a press release shared with TechRadar Pro earlier this week, Wix said that by connecting Pinterest accounts with their Wix sites, merchants can sync product catalogs, run ads, and then drive traffic back to their Wix websites.

Here is how it works in practice:

Wix merchants link their site directly to a Pinterest account from the Wix dashboard. Once connected, the store’s product catalog is automatically synced, meaning all changes (including new items or updated prices) appear on Pinterest, as well. Merchants can then run targeted Pinterest ads to the platform’s users. When they click on the ads, they are taken back to the merchant’s Wix site for checkout.

The setup is designed to be quick, requiring no technical skills, making it easy for merchants of any size to start selling through Pinterest.

Strengthening omnichannel selling

“Wix wants to empower anyone to build, manage, and grow a successful ecommerce business. Our strong multichannel selling and marketing capabilities expand merchant reach by enabling them to showcase their products on different platforms,” said Greg Sisung, Head of Sales Channels at Wix. “This integration with Pinterest is fulfilling a much-demanded user need, and we’re bringing our merchants greater ability to generate revenue and succeed online.”

Wix said the integration is now available to users “in various languages”, without elaborating further.

In the last couple of months, the company has made a number of major integrations. For example, in May, it teamed up with ActiveCampaign to help customers grow, and in March, it introduced Printful for in-house print-on-demand tools. Before that, in January, Wix partnered up with YouTube Shopping to expand the social shopping experience.

More from TechRadar Pro

• Wix teams up with ActiveCampaign to help customers grow
• Learn more about Wix with our full Wix review
• Hostinger teams up with Printful to unlock a new revenue stream for users

• Hostinger announced a new native integration with Printful
• Customers can order different visuals to be printed on mugs, t-shirts, and home decor
• Print on demand makes inventory needless, while reducing upfront costs

Print-on-demand (POD) has now made it to Hostinger, allowing its users to satisfy all their POD and dropshipping fulfillment services without ever leaving the platform.

POD is a business model in which customers can order different visuals to be printed on mugs, t-shirts, and home decor, which only get printed after the order is placed. That eliminates the need for inventory and reduces upfront costs, reducing the risk for businesses and making them more agile to passing trends.

One of the more popular services in the POD industry is Printful, and in a new press release shared with TechRadar Pro recently, it was said that Printful is integrating with Hostinger, one of the best website builder platforms out there.

“With the growing potential of print-on-demand, we introduced this feature to make launching a custom product store fast and simple,” said Auksė Žirgulė, Head of Hostinger Website Builder. “Using our AI engine, anyone with an idea can generate a fully functional shop, with Printful handling fulfillment and global delivery within minutes. The best part? You never touch inventory, never pack a box, and you keep the profit.”

Printful expanding its reach

It all revolves around generative AI. Users can first create a fully functioning website and store, in mere minutes, by simply talking to an AI bot. Then, users can connect it to Printful, upload their designs, choose products, and start selling. Both companies are promising that from idea to execution it takes no more than a few hours.

This is not Printful’s first foray into website builder service providers. In mid-March this year, a similar integration was announced with Wix. Businesses were promised access and control over “critical touchpoints of the print-on-demand and dropshipping solution”, as well as the ability to customize merchandise with brand logos and other art.

Since Printful prioritizes locally-produced products (through its network of fulfillment centers), distribution is faster, and shipping costs are lower, while the on-demand operation model helps eliminate overproduction and remove the need for storage.

Comment from the expert

Hostinger's latest integration with Printful will help small businesses unlock a new revenue stream without the usual hassle and admin associated with setting up an online store.

Those considering POD should be aware that profit margins tend to be slim on a per-product-sale basis. This is a natural trade off for having everything done for you. Businesses that generate a reasonable income from POD tend to focus on selling in volume.

However, businesses that aren't product focused can also benefit from the platform. I personally use Printful for my service based business (martial arts classes). Using POD allows me to offer great brand merchandize without the hassle of running an online store - meaning I can focus on what matters, creating lesson plans and nurturing my students.

POD is also popular with content creators, offering them an easy way to monetize their audience.

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Just in time for Black Friday, we have partnered with Squarespace to bring you an exclusive code that you can use to purchase your domain for your newly minted website.

From its early do-it-yourself days to current AI-powered bells and whistles, Squarespace was always at the top of the game when it comes to website building.

One of the best website builder platforms on the market, this tool makes it easy for everyone, from aspiring bloggers and small businesses to billion-dollar enterprises, to build elegant and high-performing websites.

To top it off, Squarespace is rather affordable, but the deal gets even better, as right now, you can get 10% off any Squarespace subscription.

Why we recommend Squarespace

The short answer is that Squarespace is a great all-arounder, but that wouldn’t do it justice.

As we discussed in our Squarespace review, the platform offers a free custom domain, built-in SSL, and advanced SEO tools.

From the get-go, the platform equips you with everything you need to create a stunning website, even if you don't know how to code.

It features beautiful templates, a fantastic AI website builder, powerful ecommerce tools (like payments, marketing features, and analytics), along with seamless integrations with other services.

From its humble beginnings as a tool made for bloggers, Squarespace has grown into a product suitable for almost any type of business.

It's also pretty easy on the wallet, with its cheapest plan costing just $16/month when you pay annually. Best of all, you can try it out with a 14-day free trial.

• Framer introduced a new tool called On-Page Editing
• It allows anyone, with no prior knowledge, to edit websites in real-time
• Typos, content, new pages, can all be done quickly and seamlessly by any team member

One of the best website builder platforms, Framer, just introduced a new feature that lets users update websites directly on the live page. Called On-Page Editing, the new tool is designed to have anyone, not just designers, make changes to websites quickly and safely.

In a press release shared with TechRadar Pro, Framer said that with On-Page Editing, users can fix typos, update text, swap images, and even create new pages without opening the design canvas, or navigating the Content Management System (CMS). Perhaps more importantly - they can do it without relying on someone else to implement changes.

“This isn’t just about making edits easier,” said Koen Bok, CEO and co-founder of Framer. “It’s about unlocking a whole new way to collaborate. With On-Page Editing, we’re laying the foundation for websites where designers build the system, but anyone can contribute with confidence.”

Removing bottlenecks

On-Page Editing integrates directly with Framer’s platform, offering single-click editing that syncs changes to the project, instantly. Rich text formatting, links, lists, and CMS page creation can all be done visually, without switching interfaces, the company explained. Framer also said that since teams can submit edits for review, bottlenecks between marketing, content, and design departments could be removed altogether.

Framer says that its end-to-end control of the stack, from canvas, across CMS, to hosting, allows the kind of workflow that keeps design integrity intact, while still allowing non-technical staff to contribute, and in real-time, at that. It expects template creators to benefit from the new offering as well, since they’ll now be able to create more static designs, while the flexibility of the system will enable anyone to edit and publish without coding knowledge.

On-Page Editing is available immediately for all paid Framer plans. Prices range from $75/month/site, to $200/month/site. There is a also the option of custom pricing for enterprise clients.

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• 10Web announced a new WordPress plugin
• It allows users to create fully white-labeled websites in minutes
• Users can expect increased ARPU and reduced churn, 10Web says

You can now create a WordPress website in minutes, with the help of Generative AI (GenAI), without needing a third-party website builder or AI tool. Everything can be done in WordPress directly, through a chat interface, and without the website builder’s branding showing anywhere on the site.

This is all courtesy of one of the best website builder platforms 10Web, which just announced the launch of its fully white-labeled AI website builder solution. It comes in the form of a WordPress plugin, and allows users to create a website inside their hosting stack without relying on a separate builder platform.

In a press release shared with TechRadar Pro earlier this week, 10Web says the new offering should further increase ARPU, reduce churn, and differentiate through same-day AI website delivery.

“Hosting companies have been stuck selling blank WordPress installs,” said Arto Minasyan, Founder and CEO of 10Web. “With this solution, they can launch fully functional websites under their own brand in seconds. It’s the simplest way to deliver real customer value, without changing how they host or deploy WordPress.”

WooCommerce included

Usually, when a customer buys a hosting service, they get either a blank WordPress dashboard, or one bundled with themes and plugins. However, with the emergence of GenAI, expectations changed, and customers have gotten used to the “describe and build” experience, the company claims.

That being said, it claims “early tests” showed users being 30% more likely to publish their site compared to traditional WordPress onboarding flows. It didn’t say when the tests took place, who was tested, and against what, though.

In any case, 10Web says the plugin is built on its proprietary AI technology which leverages advanced models from OpenAI, Gemini, and Anthropic. The sites are mobile-friendly, fully structured, and based on a “simple business description”.

When users create a site, they will see a branded AI flow that generates the entire website, including WooCommerce integration, if needed. Finally, everything is white-labeled with the hosting provider’s name and logo, and includes a visual editor with AI Co-Pilot.

More from TechRadar Pro

• 10Web claims its new AI tool can help you build an online store in just 10 minutes
• Check out our roundup of the best AI website builders on the market
• Learn more about Wix with our full Wix review

When it comes to the best website builder platforms, there are countless choices. But, Wix and WordPress.com stand out. They’re the go-to website builders for people who don’t want to mess with code.

Wix focuses on drag-and-drop simplicity while WordPress.com brings more plugin options for power users. And in response to the AI boom, both have responded with sleek new features that offer personalized assistance for design and content.

If you're wondering if there's a clear winner, the answer's a bit complex. While we think that Wix does beat WordPress.com overall, there are at least some use cases that the latter is better suited for. Let's get into all of that now.

Wix vs WordPress: A detailed breakdown

Wix vs WordPress: Features

Wix packs its builder with ready-to-use tools, live drag-and-drop editing, AI-powered layouts, and a huge template gallery covering almost any niche you can imagine. You get built-in ecommerce, booking systems, blog tools, and an App Market full of extra add-ons. Wix’s new AI features handle everything from social media posts to automated loyalty programs, all inside a slick dashboard designed for business growth.

WordPress.com, on the other hand, thrives on its extensibility. The platform starts simple, but its backbone is a library of thousands of themes and plugins. Need an online store, email integrations, SEO, advanced security, or custom workflows? There’s probably a plugin for that. The latest update introduces smarter AI design tools and performance boosters, like native caching, lazy loading, and automated design tweaks. This keeps WordPress.com fast and flexible, while new AI services make it easier to add tailored features as your business grows.

So which one's ultimately better? If you want turn-key features out of the box that can be customized easily, Wix is the best bet. WordPress.com is the better pick if you love tinkering and want to endlessly add or swap advanced tools as your needs change.

Wix vs WordPress: Ease of use

Wix wins hearts for its speed and simplicity. From account setup to website launch, you’re always guided. Just pick a template or let the AI Builder do the heavy lifting by answering a few questions. Its visual editor is pure drag-and-drop, no coding needed. Menus, text, images, and even ecommerce features are all added in real-time, with instant previews. Updates, hosting, and security are handled behind the scenes, giving you more time to run your business.

WordPress.com has improved ease-of-use, but it still requires a more hands-on approach. You’ll need to choose a plan, pick a theme, and configure plugins for basic features. The Gutenberg editor gives you block-based visual editing with AI assistance, plus there are good setup wizards. But when it comes to deep customization or adding ecommerce, be prepared for extra reading and tweaking. Advanced features are robust, but they come with a steeper learning curve, especially for total beginners.

If you want a website up today with no headaches or homework, Wix is again the better choice. If you don’t mind digging in and want to learn as you build, WordPress.com pays off in flexibility and skills learned.

Wix vs WordPress: Support

Wix gives you 24/7 direct help for everyone, including free plan users. You get live chat, phone support, a big help center, video tutorials, and step-by-step guides. It’s direct, fast, and personal, great if you need help now or have urgent questions. You even get dedicated resources for new products like Wix Studio and App Builder.

WordPress.com divides support options by plan. Free users rely on extensive guides, community forums, and documentation. Paid users get access to human support, including live chat with company experts. They also offer AI-powered help for common issues now. But the WordPress ecosystem is huge, so the forums are always bustling.

In short, Wix makes it easier to get one-on-one help at any level. WordPress.com gives more flexibility for self-starters, but direct support is better on paid plans.

Wix vs WordPress: Pricing and plans

Wix’s pricing is straightforward, if a bit higher upfront. The free plan lets you build with limited features and Wix ads. Paid plans start at $17/month for essentials, $36/month for small stores, and up to $159/month for advanced business needs. Each step unlocks extra features, from custom domain to greater storage, advanced analytics, and ecommerce tools. You can stay free as long as you want, but most growing businesses need a paid plan for full branding and upgrades.

WordPress.com starts lower, with a free plan and paid options from $4/month for personal use. The $8/month premium plan adds custom domains and themes. The $25/month business plan unlocks plugins, advanced SEO, and full design flexibility. This is followed by an ecommerce plan and a much pricier enterprise plan. Costs can rise if you add third-party plugins or premium themes, but you get more control of your spending for smaller budgets.

If you prefer one flat fee and lots of built-in tools, Wix has clearer pricing. WordPress.com offers better value when you're starting small and scaling over time.

Wix vs WordPress: Final verdict

So, which builder comes out on top? Wix is perfect if you want simplicity, fast setup, and loads of built-in features. You just drag, drop, and go. WordPress.com is better for those who want deeper customization and more control, especially if you don’t mind spending time learning and tweaking. You can start small and scale as your business grows.

In the end, it’s about your needs: choose Wix for ease and WordPress.com for flexibility. Either way, our guide should help you match specific features and pricing details to your current requirements.

Wix vs Shopify: FAQs