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Now that Apple has replaced the iPhone 5 with the colourful iPhone 5C, there's never been a better time to grab a cheap iPhone.
The iPhone 4S underwhelmed, so the iPhone 5 needs to re-energise consumers in the same way as the iPhone 4.
Given the underwhelming changes to the iPhone 4S, the iPhone 5 really needs to re-energise customers to prove Apple can repeat the game-changing trick it managed with the iPhone 4 - but has it managed that?