IFA 2014Asus is gunning for Apple's MacBook Air with its thinner, lighter and much sharper new Zenbook.
IFA 2013Asus has refreshed its thin and light 13.3-inch Zenbook range with the latest-generation Intel processors, beefed-up graphics and a high resolution WQHD display.
ComputexThe Asus Zenbook Infinity (UX301 and UX302) lands without a scuff, hoping that its killer design and Haswell power will win your wallets.
It's probably not the best idea to tease a shiny new device and then announce a DVD writer, but whatever works for you, Asus.
UPDATEDAsus introduces a whopping 15.6-inch version of its Zenbook ultraportable that's amazingly powerful - and rather expensive.