The Twitter-owned short video service will enhance its web presence with personal user profiles.
Up to 50 channels could require a monthly subscription fee as Google looks to raise YouTube revenue.
Details are still thin on the ground, but Chad Hurley's new project will focus on user collaboration.
YouTube is to begin a new scheme which sees the website sharing some of the profits it receives for user-generated videos that become popular.
Hulu, the US video-streaming site, looks likely to delay its proposed launch in the UK, due to the lack of exclusive content being available for the service.
Premium video-sharing site Hulu is considering charging for some of its content, in a bid to generate more money.
YouTube is the most popular video-upload site on the planet, but its popularity looks likely to have some monetary repercussions in 2009.
A deal between YouTube and Warner Music has sensationally broken down, after the two companies failed to reach an agreement over money.
It was announced earlier this week that YouTube has changed its video format size from 4:3 to 16:9. Although the website claimed that the change was "to better reflect the quality of the videos".