The streaming behemoth may have trumped Amazon's latest announcement with the Lucasfilm license.
The open standard combines standard and HDR streams to save bandwidth, and allows back-rendering of existing content too.
With a huge pool of characters to choose from Netflix has a potential superhero goldmine to plunder.
UpdatedTelevisions aren't always set up perfectly out-of-the-box, so get the most out of your screen with our simple tips.
In DepthWith more and more 4K content filling the internet pipes where does the streaming giant go next with its technology?
It's all about the size of screen you're going to need to keep a bead on the 33 million pixels in an 8K resolution.
Is this is the best TV on the planet? Judged purely on picture quality, this 4K OLED has jaw-dropping visual fidelity.
Last year saw a $1.3 billion investment bring in Golden Globes gongs but still it lost ground to its biggest streaming rivals.