Industry voiceThe vast majority of businesses are still failing to make the most of the data which is available to them.
Industry voiceThe latest buzzwords associated with the Internet are nothing more than the age old adage about listening to what your customers are trying to tell you.
ExclusiveWith the expanded APIs, marketers are now able to automate and program thousands of tests.
InterviewWe spoke with Salesforce ExactTarget Marketing Cloud CMO Woodson Martin about Salesforce's new Journey Builder for Apps tool, and how marketing technology will impact IT.
Beginning October 6, ExactTarget Marketing Cloud users can leverage content creation and management tools to improve digital marketing efforts.
In DepthWe sat down with Kyle Lacy, Senior Manager of Content Marketing & Research for Salesforce ExactTarget, to get his take on the state of marketing and CRM.
Industry voiceHere's how big data analytics can be put into action to transform marketing campaigns and get brands in-sync with consumers.
Industry voiceBrands need to form strong bonds with people and if that's to happen then all interactions need to deliver meaningful connections.