OpinionMake no mistake about it, announcing the arrival of the BBC iPlayer and ITV content for its burgeoning Anytime+ service is a massive deal not only for the satellite giant but for UK TV.
Freesat has announced that its on demand service can now offer ITV Player, having completed a final round of testing on the catch up service today.
ITV has launched its first ITV Player mobile application and it's for Android, leaving iPhone owners to wait for an iOS launch.
ITV is in talks to extend the ITV Player over multiple devices, including the PS3, BlackBerrys, Apple and the forthcoming Google TV according to a report in the Daily Telegraph.
The watching of online video a has increased by more than third in the past year, but despite the power of the BBC iPlayer, YouTube remains market leader by an astonishing amount.
ExclusiveWith Freesat shouting from the hilltops about its forthcoming BBC iPlayer video on demand service and next year's ITV Player coming to the platform, Sky has reiterated its commitment to bringing broadband VOD to Sky+HD next year.