Verizon has announced that users will soon be able to opt out of the carrier's advertising 'supercookies.'
Google's claim that it doesn't come under British jurisdiction needs to be challenged, test lawsuit claims.
A Stanford University student has uncovered a new way for advertisers to potentially track our web activity.
It's a move that would make sense - why rely on third-party ad tools when Google could make its very own to track you?
The Federal Trade Commission threw the book at Google after charging it misrepresented its ad tracking cookie practices in Apple's Safari.
Google is set to pay around $22.5 million (£14.5m) for working around Safari's security settings to track users.
Facebook is prepping a new ad initiative that will allow advertisers to target users directly based on their browsing history.
Apple has started rejecting apps that access iPhone and iPad Unique Device Identifier (UDIDs) amid ongoing app privacy concerns.