Michael Lewis, the CEO of RealD, managed to turn off a number of investors this week, when he failed to acknowledge that the downturn of 3D movies in cinemas as a trend.
RealD has announced that it is teaming up with Samsung to licence new technology that allows passive 3D glasses to be used with active shutter technology.
Real D has thrown something of a 3D curveball this week, announcing that it is preparing to release Full HD passive 3D into the market sometime in 2011.
One problem many people have with 3D movies is the fact that they don't like wearing the cheap 3D specs currently dished out at the cinema.
CES 2010Toshiba has followed in the footsteps of Sony and JVC by announcing a partnership with RealD for its 3D TVs.
JVC has announced it will be using RealD technology to power its upcoming range of 3D TVs - the same technology which will feature in Sony's TVs.
In DepthLondon saw the launch of its first Sony 4K digital cinema system this week, with the Apollo Cinema chain unveiling the Art Cinealta 4K projection setup to journalists at its Piccadilly branch.