The Autobots are coming for Asus as Hasbro has begun legal proceedings against the tech company for "misappropriating" its intellectual property by naming the Asus Transformer Prime thusly.
Hasbro has unveiled RealD 3D glasses-toting masks in the shape of Transformers characters – allowing you to stand out from the Blues Brother throngs at the local multiplex.
A multinational game of Monopoly will be launched on Wednesday when Hasbro and Google Maps collide to bring Monopoly City Streets to the world.
Mere days after Sega's frankly scary attempt to sell a robot girlfriend, the toys branch of the company is back at it with a slightly more useful mechanoid, albeit only just.
Toy makers are going virtual, with kids demanding more high-tech and more advanced toys than ever before. That’s the gist of the ongoing American International Toy Fair in New York. With kids as young as two sitting in front of computers playing interactive games, toy makers are eager to cash in. Creating virtual worlds where kids can dress dolls, take care of virtual pets, race cars etc. are becoming more commonplace