Gordon Brown is certainly doing everything he can to court the music and tech fans and that all-important 'early adopters' vote this week, coming out in favour of BBC 6Music and then, if that weren't an impressive enough move in itself, dismissing the idea of digital paywalls (much beloved of Rupert Murdoch right now) as unworkable.
The British Prime Minister is set to unveil a new plan to give 270,000 low income families free laptops and broadband access.
According to sources close to the Labour Government plans are afoot to roll out a major attack on online copyright theft and illegal filesharers, as part of new changes to the recently announced Digital Economy Bill.
Gordon Brown has called for UK content for UK users, backed up by a universally available super-fast broadband network at a summit looking at Lord Carter's Digital Britain report this week.
The government will spend £300m so that the poorest families can connect to the internet at home, in a move welcomed by teachers and parent groups but questioned by the opposition.
Prime Minister Gordon Brown has handed out awards to the winners of the Community Awards for Social Technology (Catalyst) awards, with the winning website being SavvyChavvy - a social networking service for gypsies and travellers.
Gordon Brown's government has laid out the action plan following the Byron Review to 'make the internet and video games safer for children' earlier this year, pledging £9 million of funding for an internet safety awareness campaign for parents.