Siri makes his/her way back onto the iPhone 5, and comes imbued with ever-greater powers too.
It's also massively improved in terms of speech recognition, even picking out our mumbly tones in order to set reminders, find out what the latest sports scores are or let us know what movies are showing nearby.
There was a lot that the iPhone 4S version of Siri couldn't do and that's all been rectified here.
You still can't book a restaurant through the power of your voice, but you can at least learn which ones are near you.
For the full run down on what Siri can now do, head on over to the Apple site - but the sports scores, movies, app launching (and any app) are all excellent features that make using the phone in a car a real treat.
We'd say that Siri is a well thought out upgrade that means we'll now use it for around four things once in a while rather than just setting a timer to remind us when to stir the pasta.
Ah, now... here we go. We're sure a number of you have headed straight to this section in order to find out what Apple has been up to with iOS Maps.
Well, in a nutshell, Apple and Google decided that Google Maps wasn't going to be the main way of getting around on the iPhone, so Apple bought its own little company and teamed with TomTom to allow turn by turn directions, 3D flyover modes and the ability to see more attractions near you at any time.
At least, that was the theory.
In practice, the internet sport of spotting mistakes on the new Maps app has grown in an amazingly quick time, simply because there are so many glitches in the software.
You'll have probably heard about the publicized ones (misspellings, impossible routes, dissapearing shops and side-streets) but there are more serious issues we have to deal with.
For instance, there's no public transport options available, meaning you'll have to download a separate app to get on board a train at the right time or work out whether taking the bus is faster from where you are.
That's something Google Maps on Android does very well indeed, and means we want to berate Apple already for not having perfected its app before launch.
But we found a real time fault when using the iPhone 5 to navigate around town. It requires you to over-specify, meaning if you want a BART station, you need to write 24th street BART. Maps can't be trusted to determine what you want based on context.
This is a major failing for such a service, and Apple has asked for "patience" as it perfects the art of mapping, with crowd-sourcing helping to iron out these glitches. It's not as big a deal as some news outlets are making out, but if you're a company that lives and dies by consumer hype, then you need to aim for near-perfection before launch if you want to avoid this kind of thing.
We've no doubt that the problems will quickly and quietly get solved on the server side of things – in the same way iPhone 4's suddenly stopped having antenna issues – but it's not the greatest way to launch a new pivotal app.
But let's not be all about the problems - the navigational side of things is actually very good.
Siri's voice is clear, there are always a number of routes suggested, and it will even run on the lock screen with the phone lighting up when you're coming close to your next turn.
The app is bright, colorful and has loads of shops and restaurants listed throughout the world - it's just a shame many of those shops are now shut down or in the wrong place, so Apple needs to update its database pronto if it's to make Maps into the awesome app it could be.