The HTC One X has an 8MP camera on the back of the device, with a 1.3MP sensor on the front. The rear of the phone also packs a single LED flash, and enhanced optics to help increase the depth of photo.
HTC has made great strides with its camera software over the years, but with the One X it's really outdone itself, allowing users to create so many more varied styles of photos and using the raw power of the quad core processor to good effect.
There are two sides to the camera - the large amount of settings you can tweak to actually get the photo in the first place, and the effects you can place on top to alter the output.
We'll concentrate on the former first: you can tweak a vast number of settings from within the handset to help improve your picture quality on the go. Exposure, color saturation and sharpness can all be controlled by separate slider bars, and a simple tap anywhere on the screen will auto-calibrate the brightness levels and focus on the desired object within a second.
White Balance has now been included with HTC Sense 4.1, and continuous autofocus helps your chances of getting the best picture when snapping quickly too.
See the One X's camera capabilities in action compared to the iPhone 4S:
There's no dedicated shutter button, but if you've got the camera set up as one of the icons on your lock screen you can whip the phone out of your pocket and be snapping away in just under two seconds. It's not the fastest on the market, but in real world tests we found it to be quick enough never to miss any important moments.
There are a variety of scene modes on offer as well - and these aren't the bog standard "firework" or "beach" scenes that everyone intends to use but never gets round to. We're talking the High Dynamic Range option, which takes a number of brightness levels from a single photo and interpolates them to make the best quality image, or a macro mode that can get scarily close to any object.
The HDR mode is a little bit of a letdown if we're honest, as it can blur very easily while processing the photo - it's nowhere near the level of Apple's HDR photography, which has been wowing us for some time now.
The other effects are very easy to use though - you can do things like simply making your photo black and white or covered in sepia, or you can get a little bit fancier and alter the depth of field to blur out the edges of a shot and only focus on the object at the center of the photograph.
And on top of that there's the fantastic shutter speed as well - you can set the HTC One X to capture photos at the rate of around 10 per second, allowing you to get some cracking motion shots.
Not all the pics come out clearly, but overall. the option can be used well.
Normal shutter speed, with the auto focus on and flash in play, is a little slow - we clocked around four seconds between each photo, which isn't terrible but can be bettered by the competition.
The HTC One X can record in 1080p from the rear sensor, and 720P HD from the front camera. In short, we can't see you ever wanting to go any higher on the resolution front ... but we know we're going to regret that statement in a few short months when the next level of cameraphone emerges.
There are a number of cool features on the HTC One X when it comes to video recording: for instance, you can capture in slow motion, or while shooting in Full HD at 30 frames per second, you can take pictures while recording.
This is a really awesome feature when you want to both film and photograph at the same time.
You can even take pictures while viewing video back after it's been shot - that's the sort of thing that had our friends wowed down in the bar.
However, the overall video quality wasn't wow-worthy when shoved onto a larger screen - it seemed a little grainy in our eyes, and the sound recorded from the dual microphones didn't really do the power of the phone justice.
It's not awful, but not the smooth footage other cameraphones are able to manage from dual-core processors.