There's no doubt that the iPhone is where Apple's attention is right now, and perhaps rightly so, but the iPod changed the way we listen to music forever, and it's a little bit sad to see its star wane, eclipsed by the iPhone.
The latest iPod touch is under-specced compared to the iPhone 4S - we wish Apple had put Siri, the A5 chip or an upgraded camera into the iPod touch to bring it up to speed, rather than just bring out a new colour, but it's still a great product as it is, and the new iOS 5 features add so many more strings to its bow.
Let's not forget its strengths - as a portable media player it's still second to none. The iPod app is great - making it easy to find and play music on the device, and create great playlists.
It's also great as a little portable movie player for taking on journeys or killing time on the commute to work. And then there's the games angle - as a casual gaming device its second to none, mainly because of the thousands of low-priced or free 3rd party games available on the App Store.
And while the video camera is now looking a little long in the tooth it's still perfectly fine for shooting clips of friends and family to upload to YouTube.
You don't even need to get your PC or Mac involved - you can edit clips right on the device using the built in editing features or by taking things further with the iMovie app, and upload them to YouTube with a few taps. And thanks to iBooks it also works well as an eBook reader that fits in your pocket.
The white colour gives it a fresh new look. iOS 5 adds some great new features and iCloud connects it to all your other devices effortlessly. Integration with Apple TV is outstanding. It's lightweight, incredibly thin and (if it wasn't such an objectional term to apply to technology) we'd say it was 'sexier' than an iPhone. For playing music, browsing the Internet and casual gaming it's hard to beat.
We'd have liked a hardware refresh now that the iPhone 4S has raised the bar. Having to sync through the bloated iTunes software remains a bugbear for some, and restricts what file formats it can play. While the 8GB model is more affordable it's just not enough storage for all the apps you'll want to download and your music collection.
There was no way we had room in this review to mention everything the iPod touch does. We haven't even touched on features like Internet browsing, email, maps and the gazillions of apps that totally transform what it's capable of, for example.
We're really excited about a future 5th gen iPod touch, hopefully released at the same time as the iPhone 5 sometime in 2012, but for now the 4th gen is still well worth the money. In fact, it's such a versatile little device that it really does justify its high price tag, and it's not often you can say that with such certainty.