There's a lot to like about the Sony HX10V, and we can see this appealing to a broad range of compact camera users.
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Its sturdy design and sleek looks disguise the fact that it is packing an impressive 16x optical zoom lens inside the chassis.
With GPS, Picture Effects, panorama mode and full manual controls also available, we can see this attracting both beginners and those looking for something a little bit more advanced.
Perhaps most importantly, image quality is also great, delivering images with lots of punch, vibrancy and detail.
Easy to use and nice to hold, the Sony HX10V's full manual control is a real bonus for something you can slip into a pocket, as is the large zoom range boosted by Clear Zoom technology.
It's a shame that this doesn't offer raw shooting mode, as on the Sony RX100, since that would have added even more flexibility.
It has almost the same specification as the Sony HX20V, save for the extra zoom range, so if you're looking to save a little money, the Sony HX10V is a fantastic option for those in the market for a new holiday camera, or perhaps as an "everyday camera" for always having on you.