The Sony W690 is a fun little camera that, for the price, offers a fair amount of features, most appealingly the 10x optical zoom.
Cramming such a zoom range into a very slim and stylish body is a real bonus, and there's also some other fun features, such as sweep panorama and Picture Effects, which are likely to appeal to the intended audience for the camera.
Images are crisp, with lots of detail and good colours, which is also pleasing to see.
The slim and stylish Sony Cyber-Shot W690 is a good choice for those looking for a small camera to fit into a pocket or handbag for everyday situations, nights out and holidays.
The screen really lets this camera down, sometimes being unusable in bright light and making played back images appear poorly focused.
The Sony W690 certainly isn't going to set the world alight, but it's a smart choice for those after an inexpensive compact camera.