There's a lot to like about the Samsung NX10, but there's one niggling question that keeps cropping up. Despite being a mirrorless hybrid, it looks like an SLR. It feels like an SLR to use. It's got an SLR-sized sensor. So why not just buy a conventional SLR rather than the Samsung NX10? Er…
The Samsung NX10 is well made (apart from the grotty lens cap) and good value, with an excellent range of shooting options, quality Electronic Viewfinder and high-performance rear screen.
While being generally easy to use, with a comprehensive menu of in-camera picture tweaks and edits, it's also got enough advanced features to attract more experienced users (such as RAW shooting and Manual mode).
The 18-55mm lens on our sample is great value for money (you can also buy the Samsung NX10 with a 30mm pancake lens).
In the rather staid world of camera design, hybrid cameras have earned cool points for their articulated rear screens, comparatively small bodies and hip retro looks - so it's a shame that the Samsung NX10 offers none of these.
The layout and menu design miss the mark sometimes, and there's a smaller choice of lenses than with a conventional D-SLR.
Samsung should be congratulated for finally shaking off its 'camera maker wannabe' reputation and bringing out its best ever model for serious amateurs and even semi-pros.
This is a sturdy, high resolution shooter with a great lens for the money and respectable HD movie mode. But it's such an SLR-a-like you're left wondering why you don't just buy a comparatively priced Japanese SLR, and benefit from the more competitive discounting deals and wider range of lenses and accessories.
This could be a problem for Samsung, as its cameras still don't engender the same brand loyalty enjoyed by its rivals (unless you determined to have the same brand camera as your telly). The Samsung NX10 is a good hybrid at a keen price, but we peg it as a worthy contender rather than a market champion.