Building a global tech brand isn't easy: It takes moxie, gumption, and a team with bureaus in the UK, the United States, and now...in Australia.
Technology is a global business. Devices are designed in Taipei, introduced to the world in Berlin, showed off in Las Vegas, and finally sold in stores down the street from all of us.
The fact remains that if you're into technology, you check your RSS feeds before you get your morning coffee. We're the same way. Technology pervades almost every aspect of daily life; from the alarm clock app on your smart phone that wakes you in the morning, to the TV shows you download and watch on your Nexus 7 on your way home from work.
And that's what TechRadar is all about. We want you to get the most out of your technology, either through our comprehensive reviews of a product to aid you in your purchasing decision, or keeping you up to date with the latest information about the devices you're interested in, and the brands you're passionate about.
It's this commitment to technology that made TechRadar the number one technology site in the UK, and one of the rising stars in the US.
Today, we're bringing this same expertise to our friends "down under" by launching the Australian arm of TechRadar. Working hand in hand with both the US and UK teams, TechRadar in Australia will contribute to the global voice that comprises the site's collection of detailed, thorough reviews, and breaking news stories, while publishing useful buying guides and passionate opinion pieces.
What separates TechRadar from other technology sites is that we're committed to delivering the best reviews of technology in the world. From the moment a product is announced, the international TechRadar team does everything it can to bring you the latest news, opinion and hands-on pieces with the product until we can deliver our best-in-class product reviews.
This commitment is reflected on the home page where all the latest news is immediately accessible, where tabbed browsing also lets you navigate by checking out the biggest stories of the day or the ones that are the most discussed.
Because reviews are so important to the TechRadar community, we've also stuck them right up front on the homepage, with tabs to select the latest or top rated products to check out.
If you're looking for a particular gadget's review, our powerful search engine will help you find what you're looking for almost immediately. Alternatively, you can browse by category using the navigation bar across the top of the page.
With content updates 24 hours a day (thanks now to our Australian friends), TechRadar is your destination of choice for all of your technology information on the web. Feel free to "Like" us on Facebook, and "Follow" us on Twitter and Google+.
We're looking forward to bringing the Australian voice to TechRadar readers. Please feel free to drop into the comments to say G'Day and tell us what you think.
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