Hold on to your popcorn - a new technology is hoping to shake up cinema as we know it.
D-Box Motion Code is a motion-generating system that wobbles and shakes cinema seats to accompany Hollywood movies.
According to the system's inventor, D-Box Technologies, Motion Code is "perfectly synchronised with all onscreen action, creating an unmatched realistic, immersive experience."
D-BOX Motion Codes are specifically programmed for each film, TV programme or video game, and sent to a motion-generating system within either a platform or a seat. It's already available on around 850 video titles.
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The first cinematic release to 'benefit' from the D-Box experience is Fast & Furious, the fourth episode in the tyre-squealing, teen-pleasuring car chase movie series. The film promises to reunite Vin Diesel and Paul Walker, whose careers have stalled since starring in the original installment.
It's not exactly a nationwide roll-out for D-Box, however, which will be available at just two cinemas: the Mann Chinese 6 in Hollywood, California, and UltraStar Surprise Pointe 14 in Surprise, AZ.
Additionally, a D-BOX demonstration kiosk will be installed in each theatre's lobby prior to the release Fast & Furious release, in an attempt to drum up some custom.
There might be something in it - we can hear the sound of a massive car crash from here.