Over at Mobile World Congress, Jabra has pulled back the curtain on the Jabra Freeway, a Bluetooth speakerphone with three speakers to provide virtual surround sound.
The speakerphone, which clips handily over a car visor, is also HD voice ready and offers voice control and noise cancelling using dual-mics.
In-car surround sound
Jabra reckons the Freeway is the world's first three-speaker speakerphone and as such offers true 2:1 stereo through the two 3 watt tweeters and the centre bass speaker.
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The virtual surround sound is quite impressive, employing the same sneaky tricks that flatscreen TV manufacturers use to fool the ear.
Jabra showed us a demo of the speakerphone receiving an HD voice call, and that was undeniably crisp, clear and spookily felt as though the caller was in the room with us. It uses a 2x sampling rate to double the width of the sound spectrum.
Although HD voice isn't widespread at present, Jabra hopes that by including this technology it is future-proofing what will likely be an expensive product.
Other nifty additions include a motion sensor which turns the speakerphone on and off depending on whether you are in the car or not, and an FM transmitter which actually auto-adjusts the FM band on the speakerphone and the car radio if compromised by a competing signal.
Jabra is yet to reveal a UK release date and UK pricing.