Adidas has revealed a new in-shoe, workout tracker that'll capture a host of vital statistics for use with all forms of exercise.
The Adidas Speed Cell (or SPEED_CELL as the sportswear giant wants us to write it), works in the same way as a Nike+ chip, but captures many more types of data.
Whereas the Nike+ chip measures distance and is designed primarily for running, the Speed Cell offers performance metrics for use with sports like football, tennis, basketball and more.
The press release says: "With the miCoach SPEED_CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play.
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"The on-board memory then stores seven hours of an athlete's metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or Mac."
The new Adidas f50 football boot, worn by Barcelona's Lionel Messi also features a special slot to place the chip and future Adidas footwear will also be compatible.
The in-shoe dongle will be launched on December 1st and will cost $69.99. UK price and availability are yet to be confirmed.