Eurosport is readying a dedicated 3D channel, with the broadcaster telling the Panasonic conference at IFA that it is planning for launch in 2011.
Eurosport has dabbled in 3D before – screening the French Open tennis in conjunction with Eutelsat and Panasonic last year and is now extending that partnership.
Andrew Wallace, Eutelsat chief commercial officer said: "This partnership with Eurosport leverages Eutelsat's 3D experience and the core asset of our broadcast satellites to deliver a new generation of rich content requiring a 15 Mbit/s signal to fully appreciate stunning 3D effects in the home."
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"Following our collaboration with Eurosport for 3D transmissions of Roland Garros tennis in May this year, we are delighted to team up once again with Europe's premier all-sports channel and to transmit this compelling sports content to Panasonic's 3D-enabled displays at IFA."
And it appears that Eurosport is now looking to follow Sky into creating a dedicated 3D channel, following the company's proclamation at IFA.
Sky's 3D channel has proven to be a hit with its customers, with sport the jewel in the crown for the channel which also offers Arts and 3D film content.