The days of hard drive PVRs are numbered, if the arrival of the SD card Cello LCD is anything to go by.
Instead of a noisy drive prone to failure, this low-price LCD uses removable Flash memory cards to store TV recordings.
The 26-inch or 32-inch TVs have twin Freeview tuners, a basic electronic programme guide and a gimmicky split-screen function so you can watch two channels at once.
They also include an integrated DVD player, but there are no details yet on the screen resolution, DVD/Freeview upscaling or the maximum capacity of SD cards it can take (it'll be annoying if you have to swap out cards every few days).
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The televisions will be available in July under the Cello brand from Studio and Ace catalogues (26-in £400/32-in £470), and the Soundwave marque from Freemans and Grattan (where the 32-incher is a little cheaper at £450).
Cello is also hinting at similar PVR technology to be released at Littlewoods and Marks & Spencer later this year.