Using a TV for surfing the web has always been pretty much a bust, but the imminent rise of downloads direct to TV sets looks a sure bet for online media success in the living room.
The only problem might be how to pay for movies rented through that channel. Typing credit card numbers in through a remote just isn't going to appeal to folk, while subscription packages won't suit everyone.
RFID the key
Over in Japan, Sony already has a possible answer in the shape of a range of new Bravia TV sets with remote controllers that can process e-cash payments.
The KDL-series Bravias will go on sale in Japan in April complete with RFID FeliCa chip readers embedded in the remotes. Thanks to the popularity of RFID cash in Japan – whether in phones or in standalone cards – the Bravia models could prove tempting.
So far, Sony has managed to get two e-cash providers onboard, but the rest are sure to follow.
Once that happens, selling and paying for just about anything through the TV will become as natural as flipping channels.
Article continues below