The various eReaders on the market at the moment may boast a number of things, like memory for thousands of books, but none can do what Fujitsu's FLEPia can do – display their wares in colour.
Launched in Japan, the FLEPia is 12.5mm thick, weighs just 385g and has an 8-inch 768 x 1024 display.
The FLEPia can display 10,000 colours and, according to its website, does not use a backlit display as e-Ink means visibility comes from reflecting light, much the same way as a book.
However, the use of colour will not mean that you can use this as a hi-def video machine... it has a refresh rate of around 1.8 seconds for each new screen.
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Despite the use of colour, there seems to be little drain on the battery, as one charge will last you around 40 hours. Using a 4GB SD card, users can store around 5,000 books, so there won't be much need to scout around WH Smith's at the airport any more.
The FLEPia is also Wi-Fi and Bluetooth enabled, runs on Windows and comes with a digital pen for operating the resistive touchscreen.
Unfortunately, we can just look and not touch as the eReader is only available in Japan at the moment.
Price-wise you're looking at 99,750 yen – a bank-busting £725.