ZTE is planning to launch a smartwatch next year but it will only work with ZTE phones.
The ZTE watch's features are set to be similar to those of the Galaxy Gear - which itself only works with a handful of Galaxy handsets at present - although ZTE's Lu Qianhao promises the WSJ that it will come in at a more palatable price point.
The as-yet unnamed ZTE smartwatch will be unveiled in the first quarter of 2014 (at Mobile World Congress, perhaps?) with the release date falling in the second.
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No point getting too excited if you're not in China though - the first generation is set only for the Chinese market, with the US and Europe next on ZTE's list.
There are more big plans on ZTE's horizon - as well as a smartwatch that works with all Android phones, it is also looking into Google Glass style specs and "smartphone-connected shoes" which is a new one on us.
While no one's really sure that anyone actually wants a smartwatch, that hasn't stopped nearly every tech company and its butler from working on a wrist-worn phone-companion.
Samsung's Galaxy Gear has been roundly panned by critics and shoppers alike, while Sony's Smartwatch 2 fared a little better, Qualcomm's Toq is yet to go on sale and the Pebble has enjoyed a mixed reception at best.
All eyes on Apple's supposedly upcoming iWatch, then...