It looks like the rumors were true, HTC is building some sort of wearable device, and it'll launch before the Christmas shopping season begins.
"Many years ago we started looking at smartwatches and wearables," confirmed HTC Co-Founder and Chairwoman Cher Wang in a Bloomberg interview.
"We believe that we really have to solve the battery problems and the LCD light problems. These are customer-centric problems."
Although she didn't specify the type of wearable, her first mention of a "smartwatch" matches last fall's report that HTC was developing an Android-powered watch.
HTC wearable vs everyone else
Until today, HTC was just about the last major manufacturer without a wearable device either on the market or in development, and it didn't have any wearable to show off at CES 2014.
Fitness-focused wearables are also gaining popularity as unlosable pedometers, including the Fitbit Force, Nike FuelBand SE and Jawbone Up. Garmin has a new Garmin Vivofit and Razer's Nabu is coming soon.