T-Mobile is still the fourth-place carrier in the U.S., but the company announced today that it added 1.1 million subscribers in its second quarter.
"T-Mobile's Un-carrier approach has clearly resonated with consumers," said T-Mobile CEO John Legere in a press release.
"By fixing the things that drive them mad, like contracts and upgrades, and freeing them from the two-year sentences imposed on them by our competitors, they are choosing the new T-Mobile in unprecedented numbers."
More on those 'unprecedented' numbers
Of the 1.1 million new T-Mobile subscribers, 688,000 were the all-important non-pre-paid "branded postpaid net additions," reported the company.
"Let me say it slightly different," said Legere in a Fox Business
Total smartphone sales, including those of prepaid customers, amounted to 4.3 million devices in the three-month span.
T-Mobile iPhone 5 helps too
In addition to its new Un-carrier policies, T-Mobile was able to attract previously wary customers by finally carrying an Apple smartphone by the way of iPhone 5.
T-Mobile iPhone 5 sales accounted for about 29 percent of branded gross customer additions and upgrade smartphone sales excluding MetroPCS.
"I think there's a whole array of Apple products that we look forward to carrying," Legere said. "We will expand what we offer from them."