Apple reportedly moved 5 million iPhone 5 units in the device's first weekend on sale, but that seemingly impressive number actually falls below some analysts' low-end predictions, according to a recent report.
That may be due in part to an iPhone 5 shortage at some U.S. retailers like Best Buy, RadioShack, and Target. In fact, some locations received less than a dozen iPhone 5's to sell on the handset's release date last Friday.
Now a possible explanation for that shortage has come to light, and it seems Sharp's display production line could be to blame.
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New display, new problems
Apple turned to manufacturers LG and Sharp for the task of supplying iPhone 5 screens, but it seems delays at Sharp resulted in the apparent iPhone 5 stock shortage.
Sharp reportedly didn't begin producing iPhone 5 displays until the smartphone's debut earlier this month, which could certainly explain why it's in short supply at some retailer stores.
The iPhone 5's display is a half-inch longer diagonally than that on previous iPhones, and reportedly costs $7 (UK£3, AU$6) extra to produce because of its larger size and in-cell touch screen technology.
That tech integrates the display and touch panel into one layer, making for superior colors but apparently also producing new production headaches.
iPhone 5 issues continue to stack up
This report comes primarily from an IHS iSuppli analyst cited by Bloomberg, but TechRadar has also reached out to Apple for comment.
The iPhone 5 is a huge launch not just for Apple but the entire consumer mobile market, which makes it a major target for critics.
However, it seems like Apple's latest money maker suffers from an unusual number of defects, even by Apple's standards (let's not forget the iPhone 4 reception debacle).
Reports of light leaks around the edge of the iPhone 5 began flooding in on Monday, and early adopters have complained of the smartphone's particularly scratch-prone chassis.
Apple may be gearing up to deal with these complaints while simultaneously battling against the iOS 6 "maptastrophe" and day-one iPhone 5 jailbreakers. Yep, that's right - it took less than a day for hackers to have their way with the iPhone 5.
Despite these issues, the iPhone 5 sales in the first weekend totaled a full million more than iPhone 4S sales in its first weekend last year.