The first major film to be distributed for free exclusively through a mobile phone has been released to the public.
Downloadable in seven parts, Rage has a star-studded cast – featuring the likes of Jude Law, Steve Buscemi and Eddie Izzard – and has been directed by Sally Potter.
Although the movie has been available in bite-sized DLC for the last week for iPhone users, it is now having its full-length mobile phone premiere, courtesy of interactive IPTV platform Babelgum.
The makers of the film are calling
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They also describe the mobile format as something that "links directly to Sally Potter's vision for the film, as Rage tells the behind-the scenes story of a crisis at a New York fashion house through a series of intimate interviews, as if shot by a schoolboy on his mobile phone over a seven-day period."
The premiere is set to be a multimedia event, with the movie also debuting online, at the cinema on digital screens and DVD simultaneously.
Find out more about Rage at www.ragethemovie.com/mobile.
Also, tune into Babelgum tonight for the premiere of the film, which will showcase an interactive Q&A with director Potter live from the BFI Southbank in London.