The application is based around giving iOS songs, ebooks and films to other iOS-using friends and families.
So if you wanted to give your pals a Hanson hit, you could either make the purchase directly in iTunes, or you could locate the song (probably 'Mmmbop', let's face it, but 'Where's The Love' was a valiant follow-up) on your own iPhone or iPad and gift them a copy from there.
Plant a seed, plant a flower, plant a rose
At the moment, when you buy iTunes files as presents for other people, you send them via email - however, this new patent gives you the option to do so using NFC.
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This option will be handy if you're desperate to get 'Mmmbop' on to your friends' phone but you don't have internet access - it basically transfers a locked file to their handset which is then authenticated once they're back in Wi-Fi or data range.
Of course, this is no guarantee that Apple will include NFC in any device, nor that this patent will ever be used in any way - still, it's proof that the company is having a good hard think about how it can make NFC worth its while.
From Apple Insider