9. Moto X (2014)
Moto X is the most stylish and customizable smartphone within our best of list. That's thanks to Motorola's sophisticated Moto Maker website that made its debut with the Moto X 2013.
You can outfit this new Android device that has a 5.2-inch 1080p display with different backs and accent colors. Leather backs join the existing wood finish plastic color options in the rear.
Truth be told, our leather back choice got beat up within a few days, making iPhone 6 Plus' notorious BendGate look pretty by comparison. But the new powerful specs bump held up.
Its 2.5Ghz Qualcomm Snapdragon 801 quad-core processor, Adreno 330 GPU at 578 MHz and 2GB of RAM is spot-on for a one-handed smartphone.
But then you realize that Motorola's flagship for 2014 is cheaper than its direct rivals, including the better-marketed Samsung Galaxy S5.
Add the fact that it has pure Android and the handy infrared-sensing Moto Display on board, and Moto X seems like the ideal combination of fashionable, functional and nearly free on-contract if you catch the right deal.
Don't think that just because the Moto X 2014 name didn't get much of a change that the phone is just a basic specs bump.
Motorola's new flagship smartphone proves that the reinvented company is listening to customer feedback with a bigger screen and aluminum metal frame, all for a price that's better than its competition.
It's not widely available yet in the UK, and it still could do with a microSD slot and a better camera, but for a phone that doesn't cost as much, allows you to customize nearly everything stylish about the design and works well, it's one of the best.