Japanese manufacturer Sharp has reportedly cut the number of full-size iPad screens it builds for Apple.
Reuters' sources have claimed that the production line at Sharp's Kameyama plant is running at the 'minimal' level required, just to keep it moving.
The report says a seasonal slowdown may be behind the diminishing production levels as Apple manages its inventory, while analysts believe sales may drop by 40 per cent over Apple's Q4 figures.
Reuters also speculates that demand for Apple's iPad mini over the 9.7-inch tablet may be the cause. The 7.9-inch version has proved to be a massive hit with punters since its launch in October.
Neither Apple nor Sharp have commented on the reports.
Analysts Macquarie Research believe that Apple's full-size iPad will fall from 13 million to around 8 million when it announces its next set of figures.
This may be down to the iPad mini, but also due to high-quality, low-cost Android options like the Amazon Kindle Fire or Google Nexus 7.