Google has unveiled a new service called Google Consumer Surveys which allows web publishers to earn revenue from its customers answers.
Rather than ads or a paywall, web content publishers will be able to trade customer survey completion for content.
The new system will require customers to answer a survey question in order to access an article or video.
For each answer, a site will earn $0.05 (about £0.03). There are a few companies already signed up to host the surveys – including AdWeek and New York Daily News.
Article continues below
Prawn or chicken korma?
On the other side, companies including Timbuk2 bags and Kasa Indian Eatery are submitting survey questions and paying $0.10 per response (about £0.06).
It could be a great alternative to paywalls, or become just another annoying popup that users have to click through to get to content.
The system isn't without its problems: The Atlantic Wire has already discovered that you can skip the surveys using an ad blocker; and will users answer questions accurately or just hit the first answer they see as an alternative to a close button?
You can get Google's take on the system from its promotional video.
Via The Verge