What would you do for a free Whopper? Not much, is the most likely answer, but that hasn't stopped Burger King offering free food to people willing to delete their Facebook friends.
The fast-food chain has released an application for the social-networking site that encourages users to remove friends from their Facebook circles in return for a coupon.
Trimming the fat
BK's specially created website explains the drive, saying: "Now is the time to put your fair-weather Web friendships to the test. We'll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends."
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As web marketing campaigns go, this has to be one of the smartest, which makes it a shame that it's running only in the US. Still, we're sure most of us could easily lose a few Facebook 'friends' just for the heck of it.