Apple aficionado Stephen Fry has become part of a publishing first, with the author simultaneously releasing his latest book, The Fry Chronicles, as a book, iOS4 app and ebook.
The iPhone/iPad version of The Fry Chronicles allows you to read the book any which way you want. It has been designed not in chapters but colour coded sections – 112 in all.
"Instead of reading my book in a boring old beginning-to-end fashion, we thought you might like to read it backwards, or upside down, or from the inside out and back again," explained Fry about the app.
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His publisher, Louise Moore, said about the memoir launch: "I can't think of a better author to launch this kind of new publishing - Stephen himself represents everything that we hold dear and value in Britain, yet at the same time has an extraordinary knowledge and love of cutting-edge technology."
The Fry Chronicles is available as a hardback (£20), ebook (£12.99 and comes complete with eight videos and photographs) and the myFry app for £7.99.
Check out how the app works below.