Twentieth Century Fox believes that European Blu-ray sales over Christmas will help deliver the first rise in full year home entertainment spending since 2004.
Following on from Asda's data that suggests Blu-ray player sales will overtake DVD this Christmas, Fox's prediction is that a bumper Christmas of Blu-ray disc sales is on the cards.
Sales of Blu-ray are up 49 per cent in the third quarter of this year compared to the same period in 2010, with the UK and Germany the biggest markets.
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"This Christmas is a turning point for home entertainment," said Vincent Marcais, senior vice president of international marketing.
"Alongside a strong line-up of titles, the technology is in place to meet expectations that half of buyers will opt for the premium version of our films, enjoying Blu-ray quality at home, with the freedom to enjoy digital versions on their tablets and smart phones when on the go."
Fox believes that there are 20 million Blu-ray players across the UK, Germany and France, and also raise the statistic that apparently one in three HDTV-enabled homes will have a Blu-ray player by Christmas.