EA has revealed that a massive part of its revenue is now coming from downloads, with DLC and full downloadable games making up a whopping 20 per cent of its revenue.
While physical formats are still ruling the roost, the iPhone and the App Store have prompted a surge in game downloads and micropayments.
Couple this with DLC – which is making up the majority of EA's digital revenue – for the Xbox 360 and the PS3 and full downloads in the PC market and it's something of a money spinner for the games company.
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Cracking the code
The revenue revelation came at the UBS Media and Communications Conference in New York where Electronic Arts CFO Eric Brown said that around $750 million revenue (20 per cent) will come from downloads, noting: We've at least in part kind of cracked the code of how to extend the revenue derived from a physical disc to the digital world.
"We think we're growing most rapidly in DLC for the console; the majority of our growth – 85 percent – is organic versus acquired, and as we look to the future... we think digital starts with the disc and the high-definition platforms."