His predecessor was famous for spontaneous personal interactions with Apple fans, but since taking the reins at Cupertino, Tim Cook has kept a close counsel.
However, the Apple CEO has taken his first steps towards becoming a more publicly accessible figure by sending out his first tweet on Friday while soaking up the excitement of the iPhone 5S and iPhone 5C releases.
From the now verified @tim_cook account, he wrote: "Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do."
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The tweet had garnered almost 8,000 retweets at the time of writing. Could we be soon be seeing Cook quipping regularly with Apple loyalists? Probably not.
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