While the DAB radio industry is in crisis, what with Channel 4's recent decision to pull out of radio due to spiralling costs, it seems Roberts is more than confident that there is still a market for high quality DAB devices.
Case in point, the company's stunning new limited edition Piano Black Revival DAB radios.
As Nigel Tufnel so memorably said in Spinal Tap, "it's like, how much more black can it be?" (The answer, for those that have shockingly not seen the greatest rock movie of all time, being "none… none more black…")
"The bewitching black beauty has it all; a fabulous high gloss piano black finish, stunning gold trim, the classic Roberts Revival design and the latest DAB and FM features."
This baby is not all about good looks, with a 120-hour battery life, and the usual station presets and stereo line-in socket for iPod/MP3 playback.
TechRadar has quickly updated our 'most coveted stuff we want but will never get for Christmas list'. £200. Get one. Quick!