Despite controversy over Facebook merger and revised terms, Instagram claims 90 million monthly active users.
Instagram has rubbished reports claiming a quarter of its user base had abandoned the service.
The site is very sorry for the confusion, but ads are destined for Instagramification and might include your photos.
Heeding calls for clarification (and users abdicating accounts), co-founder takes to company blog to explain terms of service changes.
Photo sharing site tweeted that it's heard everyone's anger about incoming uncomfortable updates to its user terms.