Industry voiceWe explain the importance of a Twitter strategy, and consider tone of voice, tweeting content, frequency and measurement.
InterviewWe discuss upcoming trends in online community engagement and whether brands should even focus on social media these days.
Industry voiceModern marketing is so factionalised it's hard to know what skills are needed for employees to prove they can make it these days.
InterviewWe all know social media is a powerful tool, but you must ensure you're pushing your social strategy to its limits.
Facebook is moving one step behind 'memorializing' accounts by letting users assign a 'legacy contact.'
Industry voiceWe look at the reasons why cross-social is an absolute money pot for digital advertisers and brands.
Social media, the cloud and the Internet of Things will make it harder than ever to keep one identity online.