Sky's following the Netflix model - letting the full fourth season box set go on-demand before it airs on Sky Atlantic
In depthStreaming music or television can be a huge stress reliever over the holidays, so who are the major players?
Sky's just plowed a hefty sum into video aggregation service Pluto.TV - but what's it going to do with it?
Sky's annual results brought a clear indication that the UK market is embracing new ways to watch television.
Sky's users have rushed to connect their set top boxes to their broadband, underlining the shift in UK viewing habits.
Sky's streaming service for subscribers had added some of Britain's most watched channels to its burgeoning lineup.