UpdatedSky has struck an accord with O2 to take on Tesco and Virgin
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Sky's just plowed a hefty sum into video aggregation service Pluto.TV - but what's it going to do with it?
Sky's annual results brought a clear indication that the UK market is embracing new ways to watch television.
Sky's users have rushed to connect their set top boxes to their broadband, underlining the shift in UK viewing habits.
Sky's streaming service for subscribers had added some of Britain's most watched channels to its burgeoning lineup.