Sony gets real over smartphone plans, admits U.S. is a tough nut to crack.
Sony's Kaz Hirai has insisted that the 'PlayStation certified' project is not just for the company's own products, with other devices likely to soon sport the certification.
Ex-PlayStation boss Kaz Hirai has been promoted to Sony vice president, taking on a much wider role at the consumer electronics giant.
CES 2010Sony Computer Entertainment head honcho Kaz Hirai has revealed plans to expand the use of PlayStation Network IDs beyond just PS3 and PSP to other Sony devices such as Bravia TVs, Vaio laptops, Windows-enabled PCs and Blu-ray players.
Sony Computer Entertainment chief Kaz Hirai has confirmed that PlayStation's "magic wand" motion controller is set to be released spring 2010 and that Sony is also set to make an initial loss on each new PS3 Slim sold this Christmas.
Another E3 went by this year and yet another chance for Sony to drop the price of the PlayStation 3 wasn't taken.
It's been a week where verbal missiles of hate have been launched from both sides of the 'console boss war'. Now an analyst has weighed in on the exchange of unpleasantries between Sony Computer Entertainment boss Kaz Hirai and Xbox boss Aaron Greenberg about their opposing companies.
Microsoft Xbox boss, Aaron Greenberg has claimed Sony is "out of touch" following disparaging comments about Xbox strategy from Sony Computer Entertainment boss Kaz Hirai earlier this month.