With the promise of a sub-£100 price tag and a decent set of specs Honor could be on to a winner here.
There's no Huawei logo here, but the Chinese firm has put its smartphone know-how into making a budget model that far exceed expectations.
The Honor 6 appears to have all the right specs in all the right places, but does that mean it's worth a look?
Huawei's new brand has a second phone, and it's a cheap as chips offering with a few decent features.
The Honor 6 rocks up boasting some rather impressive 4G speeds, but you won't be able to access them.
The ruggedized Honor 3 is available now in China, while the MediaQM310 set-top box will launch next month.