Microsoft has finally announced plans to launch its Zune entertainment brand in the UK and Europe, ramping up its attempts to take a bigger slice of the mobile entertainment pie away from Apple's dominance of the market with iPod and iPhone.
Microsoft's new Zune HD will be powered by Nvidia's Tegra processor - with the two electronics giants working together to get the most out of the chip.
Microsoft has offered a "bucket of money" to a developer of an iPhone Twitter client, which has kicked off rumours that the Redmond-based computing giant may well be courting other iPhone app developers to produce third-party games and software for the new Zune HD.
Microsoft has begun taking pre-orders in the US for its new Zune HD media player, revealing an aggressively competitive pricing strategy that undercuts the price of Apple's iPod.
Microsoft's new Zune HD media player will outperform and undercut the iPod Touch, according to an enthusiastic Redmond insider.
A service called Zune Video will be arriving on the Xbox 360 in key markets including the UK, with Microsoft confirming that it will pair two of its brands as it separately announced a new Zune media player for the US.
UpdatedThankfully the rumours that a Zune-phone is set to debut next month are fake, after Microsoft denied it was running the Twitter account and the 'prankster' owned up.