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Hasbro

Virtual toys next big thing at NY toy fair

Toy makers are going virtual, with kids demanding more high-tech and more advanced toys than ever before. That’s the gist of the ongoing American International Toy Fair in New York. With kids as young as two sitting in front of computers playing interactive games, toy makers are eager to cash in. Creating virtual worlds where kids can dress dolls, take care of virtual pets, race cars etc. are becoming more commonplace

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