Film classification body, the BBFC wants informal ratings system for user-generated content posted online.
Retailers who sell age-rated videogames to under-age children will face prison sentences, as part of new EU regulations.
The newly revamped PEGI age-ratings system for videogames in the UK has been delayed and will not come into force until April 2011.
An ISP is offering customers and concerned parents a new web-filtering system that uses the British Board of Film Classification's well-known age-ratings logos.
Leading British psychologist Dr Tanya Byron has called for a new review into online and mobile gaming, suggesting that the industry should have an accepted code of conduct in order to protect minors.
It looks like the newly-established UK videogames ratings body PEGI is going to have to work hard to convince British parents about age-ratings on computer and video games, with a reported 39 per cent of British parents simply choosing to ignore age warnings when buying games for their children.
Tories have called for music and sports videos to be given film-style ratings to protect children from inappropriate sexual and violent content.