The menu system is mostly regular Samsung. The main menu has, however, been set up out of the box to present a carousel rather than grid menu of options, though this can easily be swapped to a more conventional 4x3 icon layout. Naturally, a crop of Emporio Armani themes, wallpapers and tones come loaded up to maintain that overall fashion-savvy look.

Music and fashion go well together here. The side controls aren't essential for operating the music player - the D-pad can do that too - but they can work it smoothly when tunes are playing in the background.

The music user interface is familiar Samsung, albeit with a touch of EA re-skinning for the playback screen. Songs are slotted into a standard set of MP3 player categories, and the track roster can be easily synced with Windows Media Player 11 on a PC. Samsung PC Studio software can also handle track copying, and there's always a drag and drop option in mass storage mode. Alternatives to USB hook up include Bluetooth and copying on to a suitable MicroSD card – and that 3.6Mbps max HSDPA means fast downloading over the air from an online music source is another option.


With 120MB of internal memory, that 1GB in-box will come in handy for stacking up tunes. It's well worth using; the player is capable of a cracking audio performance. The supplied in-ear earphones sound surprisingly good - better than the norm for a phone. And that 3.5mm socket allows you to plug in your own quality headphones to get the maximum out of the tidily delivered audio.

A serviceable FM radio is part of the spec too, and Samsung has included song recognition software for discovering remotely the names and details of tunes you hear around you.

Camera

The main camera isn't a range-topper but is a decent enough mid-level 3.2-megapixel shooter. It has a dedicated snapper button, and flips into landscape mode for camera action. It's autofocus system works crisply and speedily, and is good too for close-up shooting. In addition, there's a Smile shot option among the various settings, which enables the camera to automatically take photos only when it detects the subject is smiling.

Shots taken with the camera in decent lighting come out well; colours are bright natural and shots are reasonably detailed for this level of snapper. Without a flash, low-light shooting isn't so good, while shots in the dark are just that.

There is a scoop of fairly normal cameraphone adjustments you can make and shooting effects you can add. Post-shooting editing options are available too, plus you can upload images and videos to online sites via Shozu software on the phone.

Video quality is disappointing. The main camera shoots video at 176x144 pixels resolutions at 15 frames per second, which is basic for this class of phone, and footage is suitably forgettable.

Of course, the phone does support downloadable and side-loaded video clips, which play back more smoothly and in higher quality, albeit on a modest amount of screen space. File formats supported include H.263, H.264, MPEG4 and WMV.


Video clips as well as audio tracks can be downloaded or streamed over the air. Pre-loaded links on our Vodafone sample for the Vodafone live! mobile internet portal and other online services (including video downloads and mobile TV) offer some obvious options.

The browser on this phone is a run-of-the-mill NetFront browser, which works reasonably quickly at flicking between pages, using HSDPA-speed 3G. It does a normal, middle-of-the-road mobile phone browsing job, without being a particularly enticing experience.


Standard issue features also include a set of organiser options and typical phone tools. Email is supported, with a document viewer app that can be used for viewing attachments. Calendar, calculator, convertor, memo, tasks, world clock, stopwatch, alarms and timer functions are all present and correct, plus there's a voice recorder and an RSS reader option.

Performance

Thankfully, the light show on this handset doesn't appear to take too much of a toll on battery life. Samsung estimates that a full charge will deliver up to 420 minutes of talktime on a GSM network, or up to 260 minutes in 3G coverage. Alternatively, standby is reckoned at up to 345 hours on GSM networks or 275 hours on 3G – a reasonable mid-range performance. In our tests, we clocked up between 2-3 days of standby time with our normal phone usage.

We had no issues with voice calls on this phone either, with it producing a steady voice performance and reliable network coverage.

Summary

Far from being a phone for fence-sitters, the Emporio Armani Samsung mobile has a distinctive identity that will divide opinion. Brand attraction will have as much a part to play in the buying decision as any functionality concerns. Its features rundown may be more mid-range high street than high-end couture, but for the phone fashionista that label-appeal will no doubt be the main draw.

Looks: 3.5
Ease of use: 3.5
Features: 3.5
Call quality: 4.5
Value: 3