BlackBerry Bold 9780 review

Will the addition of BlackBerry 6 operating system breathe new life into RIM's flagship phone?

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A revamped media interface is one of the points RIM is really pushing with BlackBerry 6. The music player sports a further refined interface, now boosted with the addition of album artwork.

You can browse songs by Artist, Album, Genre, Playlist or you can just go through all of your songs.

The Now Playing screen features the usual play/pause/next/previous controls at the bottom, along with repeat and shuffle in the top corners. If you scroll to the name of the band or album on this screen, you can click to bring up the full song list or list of albums respectively.

Interestingly, if you scroll onto the actual album art, you can then flick through to the next song's album art – very similar to Windows Phone 7, in fact. Just like on WP7, this is somewhat pointless when you're on one album, but is nice if you're shuffling all your songs.

The audio quality from the Bold 9780 is actually quite good, if you dump the provided headphones. Stick a higher quality set of speakers into the 3.5mm jack and the music has plenty of detail, and you can tweak with the equaliser to get it how you want it.

There's now a native podcast client, along with a YouTube app, though all it does from the Home screen is offer to take you to the YouTube mobile site or enable you to upload a video. However, this serves its purpose of getting you to the Sesame Street Old Spice spoof.

Similarly to the addition of album art to the music menu, the video player now generates thumbnails to give the menu some character.

The screen itself is bright and crisp, and videos look great on it. However, it's undeniably small, and we don't recommend anything too long on it.

BlackBerry's website only lists MPEG-4 Simple Profile, H.263 and WMV as compatible video formats, but it also plays 3GP (since it records in it) and we loaded an H.264 video on for fun, which played without any problems.

The picture gallery is snappier than ever, with little or no waiting for pictures to load. You can easily send anything you snap as a message or email, or send it straight to Facebook.

Tech Specs

Product TypeSmartphone
Network BandQuad Band
Wireless LANYes
Contract TypeSIM-free
Maximum Memory Card Size Supported32 GB
Built-in Memory512 MB
Built-in FlashYes
Memory Card SlotYes
Cellular Data Connectivity TechnologyGPRS, EDGE, HSDPA
SAR Value1.15 W/kg
GPS ReceiverYes
Product FamilyBold
Rear Camera Resolution5 Megapixel
Memory Card SupportedmicroSD
Phone StyleBar
Operating SystemBlackBerry
Brand NameBlackBerry
Battery Talk Time6 Hour
Product Model9780
Screen Size6.2 cm (2.4")
Weight (Approximate)122 g
Bluetooth StandardBluetooth 2.1
Operating System VersionBlackBerry OS 6.0
Messaging TypeEmail, Instant Messaging
USB StandardUSB 2.0
Height109 mm
Width60 mm
Depth14 mm
Battery Standby Time528 Hour
Product NameBold 9780 Smartphone
Processor Speed624 MHz
Product LineBold
Screen TypeLCD
Manufacturer Part NumberPRD-33291-020
Manufacturer Website Address
Marketing Information

Business email integration

BlackBerry Bold smartphones integrate up to 10 email accounts into one easy-to-access place, along with your calendar, contacts and other important data - so you can conduct business almost anywhere.

Productivity and multitasking

Open apps are always connected on your BlackBerry Bold smartphone, so you can easily switch back and forth. And with BlackBerry 6 on the BlackBerry Bold 9780, there's a new application switcher that makes jumping between apps even faster.